Leadville mountain bike and running events provide scholarships to all local...
LEADVILLE, Colo. (BRAIN) — In this community that bills itself as the highest city in America every high school graduate receives a $1,000 scholarship courtesy of the endurance mountain bike and trail...
View ArticleGT recalling 2015 Fury Elite and Fury Expert bikes
WASHINGTON (BRAIN) — GT Bicycles is recalling all of its 2015 model year GT Fury Elite and GT Fury Expert downhill mountain bikes because of a concern about front hub failures.Last year, the company...
View ArticleElectra global bike giveaway tied to video submissions
ENCINITAS, Calif. (BRAIN) — Electra Bicycles is running a global promotion contest, in which video makers can win new bikes and GoPro cameras.The Trek-owned brand calls the promotion "My City, My...
View ArticleSumner pens guide to Colorado's best road rides
BOULDER, Colo. (BRAIN) — Veteran cycling journalist Jason Sumner's latest book, "75 Classic Rides Colorado: The Best Road Biking Routes," focuses on routes from easy to epic around Sumner's native...
View ArticleKent plans supplier summit at its South Carolina factory
CLARENDON, S.C. (BRAIN) — Kent International is hosting a two-day event in September for bicycle parts manufacturers from Asia. The event will be held at Kent's Bicycle Corporation of America (BCA)...
View ArticlePeopleForBikes and partners give nearly $375,000 to bike share programs
BOULDER, Colo. (BRAIN) — In a collaboration between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, the PeopleForBikes Foundation and the National Association of City...
View ArticleGoPro adds touch screen to entry-level camera
SAN MATEO, Calif. (BRAIN) – GoPro has unveiled its new HERO+ LCD camera, which offers a touch display for easy shot framing, settings control and access to in-camera video trimming feature. The HERO+...
View ArticleLambert now distributing Wolf Tooth
LÉVIS, Quebec (BRAIN) — Canadian distributor Lambert has added Wolf Tooth to its expanding product offerings.“We’re very excited about this new partnership,” said Patrick Giguère, product manager at...
View ArticleZwift teams with Evelyn Stevens to get more women on bikes
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. Stevens will host regularly scheduled...
View ArticleSigma USA hires regional sales managers as it begins to sell direct to dealers
Retailers can now buy directly from Sigma as well as through distributors.ST. CHARLES, Ill. (BRAIN) — Sigma USA has hired Chuck Sikora and Morgan Fluhrer to handle sales for the Midwest and...
View ArticleRetailers, how would you rate Yelp?
Choices It's great for my business. I get a lot of new customers from people who read the reviews. Bad for business. No referral business and unfavorable reviews aren't vetted. What's Yelp? It's great...
View ArticleLouis Garneau hires Sakalowsky as global marketing director
DERBY, Vt. (BRAIN) — Louis Garneau USA has named Eric Sakalowsky global marketing director. A cyclist and Nordic skier, Sakalowsky has more than 18 years of sales and marketing experience in the...
View ArticleBRAIN Dealer Tour goes international
Follow along on #braindealertourVANCOUVER, British Columbia (BRAIN) — Bicycle Retailer & Industry News editors are in Vancouver this week. The magazine’s first dealer tour outside of the U.S. kicks...
View ArticleBRAIN’s June 1 issue includes report on executive pay
LAGUNA HILLS, Calif. (BRAIN) — The June 1 issue of Bicycle Retailer & Industry News is hitting mailboxes and it includes a special report on executive pay at the industry’s largest public...
View ArticleJune 1, 2015
Issue Highlights: LAGUNA HILLS, Calif. (BRAIN) — The June 1 issue of Bicycle Retailer & Industry News is hitting mailboxes and it includes a special report on executive pay at the industry’s...
View ArticleConte’s Bike Shop honored by Virginia trade group
HAMPTON ROADS, Va. (BRAIN) — Conte’s Bike Shop was recognized as Retailer of the Year by The Retail Alliance, a nonprofit trade association serving retailers in greater Hampton Roads, Virginia.The...
View ArticleBike sales up in units, down in average value in 2014, says NSGA
MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association found that consumer-reported retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2 percent...
View ArticleCompetition brings out the retail niches in Vancouver
VANCOUVER, British Columbia (BRAIN) — Vancouver is a city of neighborhoods separated by waterways and connected by bridges and a crazy love of bicycling. The water makes it a challenging city to...
View ArticleBell’s Event XC helmet offers MIPS at $90
SCOTTS VALLEY, Calif. (BRAIN) — Bell is introducing its latest MIPS-equipped helmet, the Event XC. At $90, it’s Bell’s most affordable MIPS helmet.The company is able to offer MIPS (Multi-directional...
View ArticleZG Collective to distribute Germany’s Melon Helmets in U.S.
ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market.Melon...
View Article