LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.
Stevens was an early adopter of Zwift and uses the game as part of her warm-up routine for events like the USA Cycling Professional Time Trial Championships in Chattanooga, Tennessee.
In the brief span of three years, Stevens has made the leap from the analyst floor at a New York investment firm to the road course of the Summer Olympics in London.
Stevens is now focused on winning a UCI World Championship and bringing home Olympic Gold from Rio in 2016.
“With her success on and off the bike, Evie has been an inspiration to a huge number of cyclists,” said Zwift co-founder and CEO Eric Min. “Once she saw Zwift, Evie came up with a number of great ways that she could use our media channel to inspire more women to ride. Not just fellow racers, but all types of cyclists who just need a good group of friends to give them a little extra motivation to ride.”
“I haven’t been a bike racer all my life, so I know what it’s like to be a woman who is new to cycling,” said Stevens. “It can be intimidating and difficult to take that first step. In a short period of time Zwift has built an amazing community — one that has helped motivate and inspire me to ride more. I’m looking forward to filling up Zwift island with more women in the months to come.”
Available to users of PC and Mac platforms, Zwift uses massive, multiplayer video game technology to deliver a social and entertaining indoor cycling experience. Zwift is enhanced by iOS and Android apps and rides can be uploaded to fitness tracking services such as Strava, Garmin Connect and Training Peaks.
Since launching last October, Zwift has built a global community of cyclists who ride, train and race with each other in 3D generated routes by connecting their existing devices (e.g. trainers, power meters, heart rate monitors) over the Internet to Zwift.
