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Electra designs Moto for aggressive riding
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser,...
View ArticleOIA applauds introduction of U.S. OUTDOOR Act
BOULDER Colo. (BRAIN) — The Outdoor Industry Association on Friday came out in support of the introduction of the U.S. Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act in...
View ArticlePeopleForBikes offers European study tours to more U.S. cities
BOULDER, Colo. (BRAIN) — PeopleForBikes’ Green Lane Project will offer representatives of all U.S. cities the opportunity next summer to tour the renowned cycling infrastructure of urban centers in...
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Hugh Walton joins Currie sales team
SIMI VALLEY, Calif. (BRAIN) — Industry veteran Hugh Walton has joined Currie Technologies as Southwest territory manager. He replaces Marty Schlesinger, who has shifted roles to become the Accell-owned...
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Unibike unites clashing Spanish bike festivals
MADRID (BRAIN) — The Spanish bike industry heaved a collective sigh of relief this past weekend after two rival bike shows that have competed for the same September dates the past two years joined...
View ArticleKMC Cyclo-cross Festival offers live web stream of racing
PROVIDENCE, R.I. (BRAIN) — Fans of ‘cross racing will be able to tune into live streaming of the KMC Cyclo-Cross Festival Oct. 3-5. Organizers have teamed up with Behind the Barriers TV (BTB TV) and...
View ArticleOsprey plans move of distribution warehouse to Utah
CORTEZ, Colo. (BRAIN) — Osprey Packs will relocate its U.S. distribution warehouse from Cortez, Colorado, to Ogden, Utah. The company said the move addresses space constraints it's faced in recent...
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Nite Ize’s LED saddle bag adds visibility to storage
BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light. Outlined with reflective...
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Tour de Pink East draws TV coverage
NEW YORK, N.Y. (BRAIN) — The annual Young Survival Coalition Tour de Pink ride on the East Coast raised more than $550,000 for the global organization over the weekend. More than 200 cyclists took part...
View ArticleGU Energy and Strava raise money for CAF
BERKELEY, Calif. (BRAIN) — GU Energy Labs and Strava are teaming up to raise at least $50,000 for the Challenged Athletes Foundation (CAF). Money raised will be used to equip physically disabled...
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REI to be exclusive retailer for Ghost bikes in US
SEATTLE (BRAIN) — REI is bringing German mountain bike brand Ghost to the U.S., selling the high-performance bikes exclusively through REI stores and REI.com starting in January. “Partnering with...
View ArticleBikerumor pledges tighter editorial control
Tech blog says it will donate to cycling charities in case of future “copyright errors” following latest use of unauthorized content.GREENSBORO, N.C. (BRAIN) — Following a social media furor sparked by...
View ArticleSeven dealers elected to NBDA board of directors
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association recently welcomed new retailers to its board of directors. The seven dealers will serve two-year terms and include three returning...
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Roam 3 is Contour's lastest action camera
PROVO, Utah (BRAIN) – After being out of the market for several months, then announcing its return in April of this year, Contour is unveiling a new action camera—the Roam 3.The camera has a waterproof...
View ArticleFred Clements: Support sales tax fairness now
A blog by NBDA executive director Fred Clements.Editor’s note: This blog post was written by Fred Clements, executive director of the National Bicycle Dealers Association. Clements’ previous blog posts...
View ArticleSilca's rebirth to be featured on NPR today
INDIANAPOLIS (BRAIN) — Silca, the heritage Italian brand now based in Indianapolis, is expected to be featured on National Public Radio's All Things Considered on Wednesday afternoon."Noah Adams from...
View ArticleQBMX now carrying the German brand We The People
BLOOMINGTON, Minn. (BRAIN) — QBMX, Quality Bicycle Products' BMX division, is now distributing the Germany-based We The People brand. QBP will be the exclusive U.S. distributor for We The People bikes...
View ArticleRitte signs with Echos for PR support
LOS ANGELES (BRAIN) — Ritte has signed Echos Communications to support the Los Angeles bike brand's PR and media relations."We are excited to add Ritte to our growing roster of brands," said Billy...
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Torcano's Muna balance bikes now shipping
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.The Muna Fire Truck or Pinkie models, retailing for $110, come with oversized steel frames, rear...
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