Silca expands countertop display options
INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.Silca's...
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Don’t forget Winona … Adventure Cycling releases Bicycle Route 66 maps
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released its Bicycle Route 66 map set, charting the course for cyclists to travel the famous corridor from Chicago to Los Angeles on roads...
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Gocycle is now a go for U.S. IBDs and e-IBDs
LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States. “The profile of a successful bicycle shop...
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BRAIN to canvass Atlanta market by bike
#braindealertour hits rainy Atlanta.ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta. Fifteen riders...
View ArticlePark Tool hires Karl Wiedemann
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and...
View ArticleParticipation surges for 2015 Sea Otter Classic
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for...
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Gore Bike Wear signs Hawley as US distributor
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.“The decision was made...
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BRAIN Dealer Tour, day 1: A peach of a day in rainy Atlanta
ATLANTA (BRAIN) — The 2015 Dealer Tour of Atlanta got underway Tuesday as BRAIN editors, tour sponsors and guests visited four bike shops and one running retailer in Atlanta and Decatur, Ga.The group...
View ArticleBikerumor adds trio of new writers across continent
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.Perhaps most recognizable is Anna...
View ArticleFox Factory grows sales in 2014 despite dip in bike business
Port slowdown has little effect on fiscal-year earnings but is expected to have an adverse impact in early 2015.SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last...
View ArticleKnog launches online film contest and festival
RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle...
View ArticleLive to Play distributing Maxima Bike in Canada
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service...
View ArticleKinetic expands U.S. warehouse, relocates European headquarters
MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands...
View ArticleMann University adds merchandiser Mercedes Ross as instructor
ASHEVILLE, N.C. (BRAIN) — The Mann Group has added Mercedes Ross from Merchandising Werxs as an adjunct professor for the March session of its Mann University retail education program.Ross has more...
View ArticlePeopleForBikes, Alliance for Biking & Walking release new report on equity
BOULDER, Colo. (BRAIN) — PeopleForBikes and the Alliance for Biking & Walking have published a new report exploring the topic of equity in national bike advocacy efforts. The report is titled...
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Vapur Shades delivers portable hydration
WESTLAKE VILLAGE, Calif. (BRAIN) — The Vapur Shades is a light and flexible “Anti-Bottle” that is designed to stand when full and can be rolled, folded or flattened when empty. The 0.5-liter (18-ounce)...
View ArticleItalian Bicycle Group NA adds brands, offers wholesale discounts to IBDs
CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is...
View ArticleNBDA accepting applications for America’s Best Bike Shops list
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has opened up applications for its annual list of America’s Best Bike Shops. Launched in 2013, America’s Best Bike Shops recognizes...
View ArticleREI named among 100 Best Companies to Work For 18th consecutive year
SEATTLE (BRAIN) — REI has been named to Fortune magazine’s list of the 100 Best Companies to Work For an 18th consecutive year. Ranked No. 58, REI is one of five companies listed annually since the...
View ArticlePurely Custom launches new fit bike technology
TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a...
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