USA Triathlon names elite athletes of the year
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all...
View ArticleWickWërks hires agency for rebranding
OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market. The Creative...
View ArticleNew Belgium Brewing Tour de Fat to visit 10 cities for 16th edition
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel...
View ArticleSureStop moves to Southern California, names Nordin CEO
IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to...
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Nuun/PeopleForBikes collaboration pack available at specialty retailers
SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.The co-branded...
View ArticleTour of the Gila seeks sponsors after funding is pulled
SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If...
View ArticleMarla Streb to open bike shop and cafe in summer 2015
BALTIMORE (BRAIN) — World champion mountain biker Marla Streb has announced that she will open HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald, in Baltimore this summer. Streb and...
View ArticleRudy Project sponsors Toughman Half Triathlon Series
DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all...
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Austin retailer opens bike-themed bar
AUSTIN, Texas (BRAIN) — Longtime bike retailer Jack Murray, owner of Jack & Adam’s Bicycles, recently opened his second bar in Austin. Murray partnered with Matt Luckie, Anggay Tenney and Max...
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Zwift announces Voigt, Ten Dam as ambassadors
LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands...
View ArticleSRAM reduces number of distributors
Update: Affected distributor ‘surprised and disappointed’ at decision.CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23,...
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Giant to distribute Pioneer power meters to its P.R.O. dealers
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycles will distribute Pioneer's power meters, computers and accessories to its P.R.O. Road Retailers, the company announced Friday. Pioneer sponsors the...
View ArticleNICA video contest offers prizes from league sponsors
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association is running a video contest for teams in its Spring League: NorCal, SoCal, Texas, New York and Alabama.Teams in those leagues...
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NAHBS slugs one in Louisville
LOUISVILLE, Ky. (BRAIN) — The foot of snow that fell in Louisville last week may have complicated exhibitor setup for the North American Handmade Bicycle Show, but it had little impact on show-goers,...
View ArticleWhistler Bike event is aimed at the bike industry's digital media pros
SQUAMISH, British Columbia (BRAIN) — The first Whistler Bike conference, planned for May 31-June 2 this year, is an event being planned for bike industry marketing and PR professionals interested in...
View ArticleAccell hits record annual sales world wide, but a decline in North America
HEERENVEEN, the Netherlands (BRAIN) — As a whole, Accell Group N.V. racked up record sales and net profits last year, but the Dutch company's North American profits and sales to IBDs did not meet...
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Overend and Wells plan mountain bike fondo in Durango
September event will celebrate the 25th anniversary of the first UCI MTB World Championships.DURANGO, Colo. (BRAIN) — Famed mountain bikers Ned Overend and Todd Wells are getting behind a "dirt fondo"...
View ArticleTrident Sports to distribute Deity products in Canada
VANCOUVER, British Columbia (BRAIN) — Component brand Deity will be distributed in Canada by Vancouver-based Trident Sports, the companies announced Tuesday. "We have been very patient as we passed on...
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Reform Commission report blasts UCI management
LAUSANNE, Switzerland (BRAIN) — The 227-page report issued late Sunday by the Cycling Independent Reform Commission to the UCI offers a probing and insightful look into how UCI officials were more...
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