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GoatLinks replace Direct Mount links to improve 1x10 drivetrains
MINNEAPOLIS (BRAIN) — The GoatLink replaces the Direct Mount intermediate link on Shimano 10-speed rear derailleurs to improve performance and drivetrain life with wide-range 1x10 drivetrains.The links...
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Abus gains space in move to new office in Chicago
CHICAGO (BRAIN) — Abus Mobile Security completed a move to a larger space in Chicago this week just a block north from its previous office."Now we're in an office that has heat," joked Joan Hanscom,...
View ArticleSolution54 offers retailers a 'peer-to-peer' inventory exchange system
SCOTTSDALE, Ariz. (BRAIN) — A new company, Solution54, is setting up an online system to allow independent bike retailers to exchange inventory with other stores."Overstocked retailers can post excess...
View ArticleBPSA releases ISO-compliant Owner’s Manual
BOULDER, Colo. (BRAIN) — The Version 11 Adult Owner’s Manual has been released to the over 20 bicycle brands that license the content from the Bicycle Product Suppliers Association. Bob Margevicius of...
View ArticleAction Bicycle USA to distribute DP Brakes bicycle products
BUFFALO, NY. (BRAIN) — DP Brakes, a powersport supplier, is now having its bicycle brake pads and rotors distributed by Action Bicycle USA."They have proven themselves as a leader in the motorsports...
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Magura hires Josh Parris as service tech for Magura and Bosch
OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S. service partner for Bosch eBike Systems. Parris...
View ArticleSend BRAIN your Sea Otter product news
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at...
View ArticleStrider awards its millionth bike buyer with trip to its world championships
RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike.Strider had...
View ArticleRegistration opens for 2nd Global Triathlon Conference
ORANGE, Calif. (BRAIN) — Triathlon Business International has opened registration for its second global conference, which will be held July 9-11, Roth, Germany, in conjunction with the DATEV Challenge...
View ArticleTBI Global Conference
Start:July 10, 2015 End:July 11, 2015 Location: Roth, Germany TBI Global Conference registration at LapioORANGE, CA – February 27, 2015 – Triathlon Business International (TBI), an industry...
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Trips for Kids Pioneers Bash raises $3k for TFK and the Marin Museum of...
SAN RAFAEL, Calif. (BRAIN) — Trips for Kids held its 17th annual "Meet the Mountain Bike Pioneers Bash" earlier this month at the soon-to-opened Marin Museum of Bicycling in Fairfax, Calif. The event...
View ArticleTorcano will credit Funkier clothing retailers for online sales to nearby...
LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers...
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New company offers probiotics product for endurance athletes
MINNEAPOLIS (BRAIN) — Sound Probiotics is a new brand founded by two endurance multi-sport athletes, whose first product is a probiotic designed to help endurance athletes stay healthy during heavy...
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Shimano announces updated Acera mountain bike group and new $400 road wheelset
OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday.New AceraThe news Acera M3000 group has trickle-down features from its...
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Stan’s NoTubes hires Chris Currie as creative director
BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business...
View ArticlePeopleForBike releases initial findings of ridership study
Thirty-four percent of Americans 3 and older bicycled at least once in the past year, survey reports.BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in...
View ArticleCatEye America publishes revised UMAP policy
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the...
View ArticleJamis goes west with test-ride program
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.With...
View ArticleCyclevox launches women’s cycling channel
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.Produced by women for women, the...
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New BRAIN issue looks at global pricing control, PeopleForBikes’ new cycling...
LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation...
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