BRAIN to canvass Atlanta market by bike

ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta. Fifteen riders will visit more than a dozen retailers over the next three days by bike, trying to keep dry in what has been forecasted to be a wet week with temperatures ranging from the mid-40s to the mid-70s.  

The Dealer Tour will visit shops along the Atlanta BeltLine and in the suburb of Decatur on the first day, including Intown Bicycles, Outback Bicycles, Decatur Bikes and Bicycle South. To gain a perspective on other specialty retail in Atlanta, the tour will also stop in at Big Peach Running Company, which operates seven running stores in Georgia, including several in the Atlanta metropolitan area. 

The second day will take riders east to Smyrna and back to midtown and Buckhead, stopping in on Smyrna Bicycles, Peachtree Bikes, Atlanta Cycling and Performance Bikes along the way.

On the final day, the group will take the local rail system (MARTA) part of the way as it heads north to Roswell to visit Roswell Bicycles and CycleWorks. On the way back to central Atlanta, the BRAIN crew will stop in at All3Sports and Free-Flite Bicycles. The tour will end with a reception at Free-Flite hosted by PeopleForBikes.

Cole Smith of the Atlanta Bicycle Coalition will serve as the ride guide for all three days, giving participants a brief overview of the city’s growing bike infrastructure and its impact on the local market.  

The BRAIN Atlanta Dealer Tour is sponsored by Advanced Sports International, Hutchinson, Finish Line, Bell Helmets, Interbike and PeopleForBikes.

Readers can follow along on social media including Twitter via the #braindealertour hashtag, Facebook and Instagram. Watch for Web updates during the week and a full report in the April 1 issue of the magazine.