European retail association ETRA shutters
GHENT, Belgium (BRAIN) — The membership of the European Two-wheel Retailers’ Association (ETRA) has decided to dissolve the organization because of insufficient funding, the group said in a brief...
View ArticleInterior Secretary Sally Jewell keynote speaker at Outdoor Retailer
BOULDER, CO (BRAIN) — U.S. Department of the Interior Secretary Sally Jewell will be the keynote speaker at an industry breakfast at Outdoor Retailer Winter Market.Jewell, the 51st Interior secretary...
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SRAM licenses X-Sync chainring design to Accell Group, Chromag
CHICAGO, IL (BRAIN) — SRAM has signed licensing deals with Accell Group and Chromag, allowing them to manufacturer chainrings using SRAM’s X-Sync design that they can distribute through their own...
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Skratch Labs’ latest mix an everyday drinker
BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench...
View ArticleNew Arizona shop caters to commuters
TUCSON, AZ (BRAIN) — Transit Cycles, slated to open at the end of January, will be the first shop in Tucson to focus solely on transportation cycling. Owner Duncan Benning, a 19-year veteran of the...
View ArticleRockyMounts hosts fundraiser for Valmont Bike Park
BOULDER, CO (BRAIN) — RockyMounts is throwing a fundraising party to support Valmont Bike Park this Friday.Every month the Boulder, Colorado, rack company hosts local celebrities who serve brews to...
View ArticleCycle Monkey expands suspension services for dealers
ALBANY, CA (BRAIN) — San Francisco Bay Area distributor and service center Cycle Monkey has expanded its suspension service business under the new name Suspension Lab, offering retailers quicker...
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Donkey Label offers Merino wool socks
MINNEAPOLIS, MN (BRAIN) — Cyclists don't have to sacrifice fashion for function with Donkey Label’s new Merino wool socks. Constructed with the highest-quality fabrics in a flat-knit crew style, these...
View ArticleAbus revamps MAP policy
CHICAGO, IL (BRAIN) — Abus Mobile Security has a new MAP policy effective immediately. The German lock brand with offices in Chicago first implemented a MAP policy in 2011. But the policy was recently...
View ArticleRoskowski promoted at PeopleForBikes
BOULDER, CO (BRAIN) — Martha Roskowski, director of the Green Lane Project at PeopleForBikes, was promoted to vice president of local innovation and will continue to serve as a member of the senior...
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Pedego opens 30th branded store in SoCal
IRVINE, CA (BRAIN) — Pedego Electric Bikes recently celebrated the opening of its 30th store in the company’s hometown in Orange County, California. Pedego Irvine is owned and operated by longtime...
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POC, Volvo work in tandem to improve rider safety
STOCKHOLM, Sweden (BRAIN) — Engineers and product designers from Swedish helmet brand POC and Volvo Car Group are working together on products that will improve rider safety, according to a press...
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Chapin takes on marketing for Raleigh, Lapierre in North America
KENT, WA (BRAIN) — Accell North America has hired Steve Chapin as marketing director for its bike brands Raleigh and Lapierre.A cyclist and triathlete who has raced road and cyclocross for the past 20...
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Profile bottle designed to slice wind
LONG BEACH, CA (BRAIN) — Profile Design claims its RZ2 frame-mounted bottle system improves the aerodynamics of any bike.The 14-ounce bottle has a contoured shape with recessed hand grips, integrated...
View ArticleSRAM replacement hydraulic brakes to be new designs
CHICAGO, IL (BRAIN) — SRAM will be offering more information on its hydraulic road brake recall and its replacement hydraulic brake products on Wednesday, but the company is saying the replacement...
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POC goes blue for Team Garmin-Sharp
STOCKHOLM, Sweden (BRAIN) — Swedish helmet and eyewear maker POC has signed on as sponsor of the Garmin-Sharp Pro Tour team for the next three years. POC will supply helmets and eyewear to the team...
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RockyMounts launches low-profile upright bike attachment
BOULDER, Colo. (BRAIN) — RockyMounts has introduced a new upright bike rack attachment called the BrassKnuckles.The new bike attachment is designed to be low profile and aerodynamic when a bike is not...
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Giant becomes title sponsor of top-level pro road team
Company takes over title spot on the former Argos-Shimano squad. The bike brand also sponsors a development squad and women's team.NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale,...
View ArticleInterbike exhibitor deadline approaching
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced that early bird registration for exhibitors is fast approaching. Companies exhibiting at the Interbike trade show and OutDoor Demo must...
View ArticleJuiliano joins Road and Decline magazine staff
VALENCIA, Calif. (BRAIN) — Andrew Juiliano is joining H3 Publications' editorial staff as a writer and editor for Road and Decline magazines. Juiliano is a Philadelphia native who moved to Santa Cruz,...
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