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Sea Otter Classic: Our final roundup of new products
MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone....
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Cycle Dog offers matching dog collars and cycling jerseys
PORTLAND, Ore. (BRAIN) — Cycle Dog is offering a new collection of Diagonals dog collars with matching bike jerseys. The collars are backed with recycled inner tube rubber and include a Pup Top bottle...
View ArticleMRP hires Adam Micklin and Troy Jungheim
GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. Adam Micklin, more recent the director of global sales for Hayes Bicycle Group,...
View ArticleBikeFlights launches ambassador program for bike shipping
PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. The company is aligned with...
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Diamondback's new website focuses on the 'transformative effects of bicycles'
KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.In addition to information about the brand's...
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Rolf Prima moves and expands facility
EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location."When we...
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Apparel maker 7mesh names brand ambassadors
SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.The...
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Latest BRAIN issue includes annual industry statistics package
LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and...
View ArticleBirmingham, Alabama, planning e-bike share system
MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a city-wide bike share program in Birmingham, Alabama. The program will launch this fall and include...
View ArticlePeopleForBikes, BPSA release industry survey
BOULDER, Colo. (BRAIN) — In one of three ongoing collaborative efforts between PeopleForBikes and the Bicycle Product Suppliers Association, a wide-ranging survey will be sent out Tuesday to more than...
View ArticleLifeboat Events sells PressCamp
SOLON, Ohio (BRAIN) — Lifeboat Events has sold PressCamp to Ohio-based Efficient Collaborative Retail Marketing, a 21-year-old company that produces trade events in a variety of industries. Lifeboat...
View ArticleDorel Sports restructures apparel division
Back-office functions relocated to Connecticut from British Columbia. Apparel sales to be handled by Dorel's outside rep force as company bids goodbye to independent reps.WILTON, Conn. (BRAIN) – Dorel...
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Trek issues recall of QR on disc-brake bikes
More than 900,000 bikes affected in North America, says CPSCWATERLOO, Wis. (BRAIN) – Trek is working with the U.S. Consumer Product Safety Commission to recall bikes spec'd with quick releases that...
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Saris campaign will donate $6,000 to advocacy groups
MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.The company is asking cyclists to share their favorite...
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OneUp granted patent for extra-low sprocket
SQUAMISH, British Columbia (BRAIN) — The Canadian components maker OneUp Components has been granted a U.S. patent that applies to its 42-tooth sprocket, which can be used on 10-speed cassettes to...
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Easton offers aluminum mountain bike rims separately, in three widths
BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has...
View ArticleCompetitive Cyclist: Strava signups were six-times expectations
PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" its store credit program with Strava, which it launched earlier this...
View ArticleDevinci launches US demo program
CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest. The Canadian bike brand based in Chicoutimi, Quebec, and its sales agent, Evergreen Sports Group,...
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FirstBike balance bikes feature nylon composite frame
LOS ANGELES (BRAIN) — FirstBike balance bikes, designed in Germany, feature a durable, weatherproof frame, Schwalbe tires, safety grips, a steering limiter and a rear drum brake.The I-beam style frame...
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Amer completes purchase of Louisville Slugger
HELSINKI, Finland (BRAIN) — Amer Sports has completed the acquisition of Louisville Slugger, which it first announced about a month ago.Amer — which owns Mavic and several other outdoor sports brands,...
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