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WTB launches new 27.5 tire, the Riddler 2.4
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with...
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Shimano updates Deore XT group, offering its version of Boost and 1x11
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.Besides an 11th rear cog, the updated group...
View ArticleHighway Two to be Knog's exclusive US distributor
SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play...
View ArticleStrider requiring continuing dealers to sign new MAP policy
RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy. The policy requires all new and existing dealers to sign a new the dealer...
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SRAM goes 1x for the road with new Rival 1 and Force 1 groups
MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force...
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Bike hooks sold at Home Depot being recalled
WATERLOO, Iowa (BRAIN) — The maker of bike storage hooks sold exclusively at Home Depot is recalling about 120,000 of the hooks because they can detach and allow a bike to fall. The recall involves...
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Running execs talk about breaking down barriers to growth at Bicycle...
MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and...
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Wiggle launches new marketing campaign in UK and Australia
LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with...
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Recon Instruments begins shipping long-awaited smart sunglass
VANCOUVER, British Columbia (BRAIN) — After multiple delays, Recon Instruments has begun shipping its heads-up display sunglasses for the sports market. The Recon Jet is built for active outdoor use...
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Rotor launches crank axle-based power meter, lowers pricing on previous meters
MADRID (BRAIN) — Creating a new category in the power meter market, Rotor Bike Components has introduced the INpower meter, which is integrated into the axles of the Spanish brand’s cranksets. INpower...
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Giro launches Grinduro: a race that combines enduro and gravel grinding
QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road...
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Rocky Mountain introduces the Sherpa, a full-suspension 27.5-plus bikepacking...
MONTEREY, Calif. (BRAIN) — Rocky Mountain Bicycles is now producing the Sherpa, a bike it first showed as a concept at last year's Sea Otter Classic.The Sherpa is intended for bikepacking, with...
View ArticleOrbea restructures manufacturing, bolsters European production
MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal.The company has bought...
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Enve revises mountain bike handlebar line with wider widths, new HDH model
OGDEN, Utah (BRAIN) — Enve has revised its line of carbon fiber mountain bike handlebars with a new high-rise model, wider widths and new graphics.The new High Rise HDH bar has a 46mm rise, a 9 degree...
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Civia recalls fenders because of concerns about bracket
BLOOMINGTON, Minn. (BRAIN) — QBP's Civia brand is recalling some aluminum fenders sold as aftermarket items and included as original equipment on some Civia Hyland bike models. According to the U.S....
View ArticleAbus teams with Project 529 online bike registration and recovery program
CHICAGO (BRAIN) — Lock maker Abus Mobile Security, LLC and online bike registration company Project 529 are joining forces in offering a new bike security package.The 529 Garage platform includes an...
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BRAIN dishes on the first day of Sea Otter
Plus, a photo gallery of new product, and happenings, at the annual festival and race. MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And...
View ArticleLawmakers introduce bill to reduce tariffs on some outdoor clothing
UpdatedWASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some...
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Quarq offers new power meter crank model that will retail as low as $800
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest...
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Trek updates its Farley fat bike with carbon models, 197mm rear spacing
WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.The model year 2016 Farley, with...
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