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New Lazer helmet senses heart rate
ANTWERP, Belgium (BRAIN) — Lazer Sport has unveiled the new Genesis LifeBeam helmet. The model has all the features of its Genesis helmet but with an integrated heart rate sensor.The Genesis LifeBEAM...
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Former Shimano exec Johnson joins Wren Sports
PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently...
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Eurobike Demo Day held in new digs, abuzz with e-bikes
FRIEDRICHSHAFEN, Germany (BRAIN) — Occasional rain showers and cool temperatures didn't stop showgoers from getting on the trail for Eurobike's Demo Day on Tuesday. For the first time, Demo Day was...
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Eurobike opens on reports of good weather
FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through...
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Easton launches superlight tubular road wheels
FRIEDRICHSHAFEN, Germany (BRAIN) — Easton Cycling, under its new ownership shared with RaceFace, is showing a variety of new wheels at Eurobike, including a super light road tubular set with carbon...
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Shimano shows new road shoe and PRO handlebars at Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in...
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Northwave/Michelin collaboration leads to three all-mountain shoe models
FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season. The...
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“Join the Nation, The Tubeless Nation!
Hutchinson Tires, a Premium Bicycle Tire brand since 1890 and a leader in Tubeless Technology is now dealer direct! We are seeking independent sales reps for immediate sales and commissions! Visit us...
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Carbon industry vets launch new wheel company
Knight Composites execs include veterans of Enve, Reynolds, Cervélo and more.FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic...
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CamelBak goes enduro with new padded hydration packs
FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.The new Kudo packs, first shown at...
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BMC envisioning the future in its Swiss R&D lab
FRIEDRICHSHAFEN, Germany (BRAIN) — Before the Eurobike show floor opened, journalists gathered around the coffee bar in BMC's sleek and modern booth for a critical cup to fuel the day ahead. Besides...
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Yeti introduces its newest all-mountain trail bike, the SB6c
FRIEDRICHSHAFEN, Germany (BRAIN) —Scarcely one month after launching the SB5c trail bike and just one week after it introduced a new cross-country race model, Yeti rolled out a third new bike on the...
View ArticleSeven Cycles picks up New Zealand distributor
WATERTOWN, Mass. (BRAIN) — Custom steel, titanium and ti/carbon framebuilder Seven Cycles has added Bespoke Cycles of Hamilton Ltd. as its exclusive distributor in New Zealand.“Seven Cycles has seen a...
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A new color for Park's iconic truing stand (guess which color?)
At Eurobike, the company is showing a flood of new products, including a cure for internal routing headaches.FRIEDRICHSHAFEN, Germany (BRAIN) — Park Tool has made a change to one of its most iconic...
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Cervélo introduces revamped road models
FRIEDRICHSHAFEN, Germany (BRAIN) — After winning awards for the S5 VWD aero road bike, engineers at Cervélo didn't sit back and bask in the glory for long. "We took it as a challenge," said Heather...
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Eurobike odds & ends: Only in Europe, or coming to America?
FRIEDRICHSHAFEN, Germany (BRAIN) — Some say that what you see at Eurobike is coming to the U.S. market soon — maybe as soon as next month's Interbike show (like the GoPro doggy camera mount), or maybe...
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Top Taiwanese manufacturers launch new products at Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — At a press conference hosted by the Taiwan External Trade Development Council (TAITRA), several leading Taiwanese companies came together to launch new products on...
View ArticleFelt beefs up staff, hires Specialized executive
IRVINE, Calif. (BRAIN) — Jesse Porter, a former executive at Specialized, has joined Felt Bicycles as its director of sales for the Western region. Also joining the company is Mark Hodge as controller...
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New company debuts chamois cream system
BONSALL, Calif. (BRAIN) — Two industry veterans are launching a women’s chamois cream system that consists of pre-ride cleansing wipes, a during-ride chamois cream and a post-ride shower gel.Jill...
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Armor All enters bike market with Cycle Force Group
AMES, Iowa (BRAIN) — Auto cleaner brand Armor All is introducing a line of bicycle cleaners and lubricants in a deal with Iowa-based importer Cycle Force Group.The line of Armor All bike care products...
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