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Selle Royal launches Scientia saddle line designed to fit all riders
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike on Wednesday, Italian saddle maker Selle Royal debuted its newest line, Scientia, which was designed in conjunction with researchers from the University...
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Eurobike report
Wires, hoses, cables or none of the above? New road drivetrains make news at Eurobike.Slideshow Image: URL: http://www.bicycleretailer.com/eurobike
View ArticleSerfas hires Patrick Baldwin as regional sales manager
PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden...
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POC offers new clothing family aimed at Fondo riders
FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP,...
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Trek recalls about 330 Superfly bikes over seatpost concerns
WASHINGTON (BRAIN) — Trek Bicycle is recalling about 330 model year 2015 Trek 9.8 Superfly FS, SL, X1 and XT mountain bikes because the carbon fiber seatpost can crack and break. The company has...
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Torcano Industries named exclusive distributor of Pillow Pet Tricksters Helmets
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets."Every child knows what a Pillow Pet is," said Jason Norman, director of marketing...
View ArticleGarneau hires Moxie Northwest Sales Agency
DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.The Moxie Northwest Sales Agency is comprised of Laura...
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MRP pleases the eyes and ears with fork updates
FRIEDRICHSHAFEN, Germany (BRAIN) — Fail to match the color of your fork or rims to your mountain bike frame and you run the risk of becoming a fashion pariah. MRP is here to help.The Grand Junction,...
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Taiwan Bicycle Association: Exports up 13.9% in 2015
FRIEDRICHSHAFEN, Germany (BRAIN) — It was standing room only today at the Taiwan Excellence New Products Launch, presented in conjunction with the Taiwan External Trade Development Council (TAITRA)....
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Germany’s Silverback adds to the ‘plus’ lexicon
FRIEDRICHSHAFEN, Germany (BRAIN) — Ready for another addition to the growing number of terms for the “plus” tire size?Let’s recap: First we had 29-plus, thanks to the Surly Krampus in 2013. Then came...
View ArticleChinese conglomerate buys Ironman for $650 million
TAMPA, Fla. (BRAIN) — Dalian Wanda Group Co., Ltd. , a Chinese private conglomerate, has reached an agreement to buy Ironman for approximately $650 million from Providence Equity Partners."Wanda...
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Eurobike Report
Eurobike Report. The news out of Friedrichshafen.Slideshow Image: URL: http://www.bicycleretailer.com/eurobike
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WTB's new sit-bone measurement tool is used on the rider's own bike
FRIEDRICHSHAFEN, Germany (BRAIN) — WTB is showing off its new Saddle Fit System at Eurobike. The system is designed to steer a rider towards suggested saddles by using a pressure sensitive pad that is...
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Snapshots from the floor of Eurobike 2015
FRIEDRICHSHAFEN, Germany (BRAIN) — From tubes and helmets to folding bikes, footwear and everything in between, new product galore made its debut in the halls of the Messe Friedrichshafen during the...
View ArticleSanta Cruz takes over its own distribution in Germany and Austria
FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company...
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Huffy recalling bikes because of possible QR/brake rotor problem
In a recall that appears similar to Trek's, Huffy is replacing QR skewers that can contact a front brake rotor. Only 460 Huffy bikes are involved.WASHINGTON (BRAIN) — Huffy is recalling about 460 bikes...
View ArticleWFSGI finalizes wheel testing proposal, addresses other industry issues
FRIEDRICHSHAFEN, Germany (BRAIN) — The World Federation of the Sporting Goods Industry announced at Eurobike this week that new wheel testing procedures have been finalized and will be presented to the...
View ArticleFSA hires John Stamstad for inside sales
MUKILTEO, Wash. (BRAIN) — Full Speed Ahead has hired industry veteran and Mountain Bike Hall of Famer John Stamstad for inside sales at their Seattle headquarters.Stamstad is a former professional...
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Campagnolo app tracks bike use, manages EPS
VINCENZA, Italy (BRAIN) — Campagnolo's new mobile app was designed to help cyclists keep track of their entire garage of bikes and the components as well as customize Campagnolo's electronic EPS...
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MIPS now used by 40+ brands, another 14 adding the technology for next season
FRIEDRICHSHAFEN, Germany (BRAIN) — Just over a year ago at Eurobike, Bell Helmets announced an investment in the Stockholm-based company behind the MIPS system, which is said to protect the head from...
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