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OneUp Components offers lightweight chainguide
SQUAMISH, British Columbia (BRAIN) — OneUp Components' new Chainguide weighs just 35 grams and is designed to be easy to install and adjust. The company said the guide is a good idea even with...
View ArticleLoaded Precision hires Ivan Harms as brand and operations manager
SAN DIEGO (BRAIN) — Ivan Harms has joined Loaded Precision Components and will oversee brand strategy and operations for the mountain bike component maker.Harms is an industry veteran of nearly 20...
View ArticleMichelin launches ambassador program
GREENVILLE, S.C. (BRAIN) — Michelin has launched a new ambassador program for its mountain bike tire division.The program launches with five ambassadors who are all certified instructors through the...
View ArticleTurner Bikes hires The Creative Bar branding agency
TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand.The Creative Bar has worked with Intense Cycles, Haro...
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New WTB grip line uses modified handlebar shape to reduce slippage and...
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, WTB is introducing a new flat bar grip call PadLoc that uses a special mitered handlebar to eliminate the possibility of slipping. The miter...
View ArticleOutdoor Retailer show stays in Salt Lake, moves up dates
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Show organizers for the Outdoor Retailer trade show will be extending their contracts with Salt Lake City through its summer 2018 show. Both OR's Winter and Summer...
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Bianchi to offer pre-approved L'Eroica bike
Vintage-style bike is ready for participation in L'Eroica events.FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who...
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Magura debuts Vyron wireless electronic dropper post at Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for...
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What's old and new at Eurobike
What's old and new at Eurobike: The massive show opened Tuesday with an outdoor demo. Slideshow Image: URL: http://www.bicycleretailer.com/eurobike
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FSA and Gravity to enter new categories in 2016
FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016. FSA again...
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POC to show two new mountain bike helmets at Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. The Tectal was developed for aggressive trail riding and...
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What's old and new at Eurobike
What's old and new at Eurobike: E-bikes are in the spotlight again.Slideshow Image: URL: http://www.bicycleretailer.com/eurobike
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Shimano unveiling new PRO components at Eurobike
FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.On the offroad side, PRO now has the Tharsis 9.8...
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Kinetic introduces 'smart' versions of its stationary trainers
MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.The new Rock and Roll-Smart and Road Machine-Smart...
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New BRAIN issue looks at Trek's online program, Flagg's retirement and more
LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.The new issue, dated Sept. 1, is arriving in...
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SRAM offers $20 steel X-Sync chainrings
CHICAGO (BRAIN) — SRAM is taking a swipe at the many companies offering "narrow-wide" chainrings for single-chainring mountain bike drivetrains. The company is now offering a steel X-Sync chainring...
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Rotor displays Uno hydraulic road group, coming in spring 2016
FRIEDRICHSHAFEN, Germany (BRAIN) — For years now, Rotor has marched to the beat of its own drum in road drivetrain components, whether it’s offering oval Q-Ring chainrings or eschewing carbon cranks in...
View ArticleLAB recognizes more Bicycle Friendly businesses
WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and...
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Yeti launches 29er trail model built on Switch Infinity suspension platform
FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup. The 4.5-inch-travel SB4.5c is the first 29er Yeti has built using the Switch...
View ArticleMost interested for my next road bike:
Choices Hydraulic shifting Electronic shifting (wired) Electronic shifting (wireless) Mechanical shifting Fixie Hydraulic shifting 4% (5 votes) Electronic shifting (wired) 16% (19 votes) Electronic...
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