VH1 recruiting 150 bicycling twins for Good Morning America promotion
NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a...
View ArticleLogan VonBokel joins Uncommon Communications
EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo...
View ArticleSanta Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
Dutch conglomerate adds a major mountain bike brand to its portfolio.ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and...
View ArticleClik here to view.
Former Yakima executive to lead ParkaBike
SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and...
View ArticleClik here to view.
BMX founding father Scot Breithaupt found dead at 57
INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body...
View ArticleClik here to view.
Specialized expands its Turbo e-bike family with trail models
Eight-bike range features fully integrated system claimed to provide feel, handling of traditional bike. LEOGANG, Austria (BRAIN) — Three years after introducing the Turbo, a pavement pedal-assist bike...
View ArticleClik here to view.
New GoPro model is half the size of the Hero4
SAN MATEO, Calif. (BRAIN) — GoPro's new HERO4 Session is the brand's smallest and lightest action camera yet.The company said the Session is 50 percent smaller and 40 percent lighter than its HERO4...
View ArticleThe Gravity Cartel adds Novak to sales team
VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales...
View ArticleLeslie joins Marin as factory sales rep on East Coast
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes has hired Patrick Leslie as factory sales rep covering eastern Pennsylvania, New Jersey, Delaware and the Baltimore area.Leslie got his start in the...
View ArticleClik here to view.
Giro announces MIPS version of Synthe road helmet
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced a version of its top-end road helmet, the Synthe, with MIPS technology. The new Synthe MIPS is being used by several teams in this year's...
View ArticleClif Bar CrossVegas tickets go on sale
LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race...
View ArticleClik here to view.
Clean Bottle releases new version, now made in the US
SOMERVILLE, Mass. (BRAIN) — Clean Bottle is bringing out an updated version of its easy-to-clean water bottle. The new version is 100 percent made in the U.S., has a new shape that fits better in...
View ArticleNewman named editor in chief at Bicycle Times as Boulanger departs
PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.Newman was most...
View ArticleFour day ride ride in Idaho aimed at keeping area open to mountain biking
KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather...
View ArticleCrankbrothers works with its sponsored athletes to support bike-related causes
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is launching a new charitable program that will work with 25 of the brand's sponsored athletes to support various bike-related causes worldwide.Athletes...
View ArticleClik here to view.
Panache Cyclewear launches new online dealer portal
BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.The new...
View ArticleClik here to view.
Wheels Manufacturing offers three new bottom bracket configurations
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing is offering three new versions of its bottom brackets, to fit new crank and frame configurations. Each set has CNC-machined aluminum shells and is made...
View ArticleYakima adds four to its sales management team
BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the...
View ArticleClik here to view.
Greg LeMond endorses and invests in new sports drink, to be distributed by...
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.“If you look hard...
View ArticleClik here to view.
Thule updates T2 hitch rack with increased clearance, tool-free installation
SEYMOUR, Ct. (BRAIN) — Thule is updating its T2, which the company claims is already the best selling hitch rack in North America. The new T2, available next January, offers increased ground and...
View Article