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Osmo releases two new flavors in its women's product line
FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein. The company said its products help...
View ArticleReynolds Cycling hires retired Olympic skier Billy Demong
SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games,...
View ArticleNevada company suing Wahoo for alleged patent infringement on KICKR trainer
RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company,...
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OneUp Components' new narrow-wide chainrings reduce necessary SKUs
SQUAMISH, British Columbia (BRAIN) — OneUp Components' new narrow-wide chainrings fit SRAM's 94mm BCD cranks and Shimano's 96mm BCD cranks. The rings include 2mm aluminum spacers to align the...
View ArticleOutdoor industry group hires new executive director
Amy Roberts is a former OIA vice president who is currently at Mountain Equipment Co-op.BOULDER, Colo. (BRAIN) — The Outdoor Industry Association has hired Amy Roberts as its new executive...
View ArticleSwiftCarbon to begin US distribution, hires Backbone for PR
RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC,...
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Louis Garneau Signature 84 shoes combine modern tech with classc look
DERBY, Vt. (BRAIN) — Louis Garneau's Signature 84 shoes are part of the company's recently introduced 2016 model year line.The Signature 84 features modern technology disguised by a classic look,...
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Yakima focuses on simplifying its product line, and its trade show schedule
PORTLAND, Ore. (BRAIN) — Yakima has completed a major overhaul of its roof rack products for the 2016 model year, and also revamped its dealer introduction strategy.Yakima more than cut in half the...
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Gates grows business in stationary bike market
DENVER (BRAIN) — Gates Corp. is expanding its business in the stationary bike market, gaining spec for its Carbon Drive belts on models from such brands as Stages Indoor Cycling, Schwinn Fitness and...
View ArticleAre you looking forward to the Tour de France?
Choices Yes, it looks like it will be an exciting one! Yes, I'll watch, but I'm not sure it will be exciting this year No, the Tour has been boring since Eddy/The Badger/Greg/Jens/etc. retired Tour de...
View ArticleNSMB.com celebrates 15th anniversary
VANCOUVER, British Columbia (BRAIN) — After taking a year off from his job as a schoolteacher and moving to Italy with his wife, Cam McRae returned to Canada speaking another foreign language and...
View ArticleiXS shifts Canadian distribution to Live to Play
SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian...
View ArticleAndy Clarke, president of the League of American Bicyclists, stepping down...
UPDATEDWASHINGTON (BRAIN) — Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position."It’s been 12 years," said Clarke. "The organization has...
View ArticleEquity investor buys Backcountry and Competitive Cyclist from Liberty
SAN FRANCISCO (BRAIN) — TSG Consumer Partners LLC, a strategic equity investor, has acquired the online outdoor sports retailer Backcountry.com, including its CompetiveCyclist.com division, from...
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BRAIN seeks shops to participate in State of Retail panel
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in our 2015-2016 State of Retail panel.Retailers selected for the panel will weigh in on...
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Greenstar's bamboo bike at a friendly price
MINNEAPOLIS (BRAIN) — Greenstar Bikes' Ecoforce 1 is a stylish singlespeed bamboo bicycle priced for everyone.The frame weighs less than 4 pounds (full bike weight is about 20 pounds) thanks to the...
View ArticleCatEye America hires the Peter Kidd Agency to rep New England
BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.CatEye is the latest...
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Yakima plans headquarters move into new, larger building
Rack company is buying a $20.1 million building on 13 acres.BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in...
View ArticleKali adds Christenson as California territory manager
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired Scott Christenson as California territory manager, filling the position left open by Steve Hays, after his transition to a product and...
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Bell adds MIPS to its first road helmet, the Gage
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has launched its first road helmet to make use of the MIPS protection system. The updated Gage model is the fifth Bell-branded helmet with MIPS introduced...
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