CompetitiveCyclist.com offers store credit for Strava rides
PARK CITY, Utah (BRAIN) — Online retailer CompetitiveCyclist.com is encouraging its customers to link their store accounts to their Strava activity tracking accounts, and will award them $1 in store...
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Fyxation now shipping kit to convert fixies to six-speed
MILWAUKEE (BRAIN) — Fyxation is now shipping its Six Fyx kit, which converts fixed gear bikes with 120mm rear spacing to a six-speed derailleur drivetrain. The company first showed a version of the kit...
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New Oakley Jawbreaker inspired by Mark Cavendish
FOOTHILL RANCH, Calif. (BRAIN) — Oakley's new Jawbreaker sunglasses, available at retail April 15, features a design inspired by pro cyclist Mark Cavendish.Oakley said the product's development...
View ArticleAction Bicycle USA hires Chris Ballard to rep NY metro area
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA has hired Chris Ballard as an outside sales rep for the New York metro area territory (the five boroughs and Westchester). He will be representing Action...
View ArticleTickets available for Triathlon Hall of Fame induction ceremony
COLORADO SPRINGS, Colo. (BRAIN) — Limited tickets are still available for the USA Triathlon Hall of Fame Induction Ceremony, to be held Saturday, April 18, at the Harvard Club in downtown Boston.The...
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BRAIN's Retail Remodel Project underway in the Twin Cities
ST. PAUL, Minn. (BRAIN) – Construction begins this week at Now Bikes and Fitness in St. Paul, marking the official start of Bicycle Retailer and Industry News' Retail Remodel Project. A fixture in the...
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Racer Erica Greif killed in auto accident en route to Redlands Bicycle Classic
RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern...
View ArticleCampagnolo drops wholesale prices thanks to weak euro
CARLSBAD, Calif. (BRAIN) — As a strong U.S. dollar continues its tight grip on a weak euro, Campagnolo North America is doing what few companies choose to do. Since February, the high-end Italian...
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Speedplay now shipping its Syzr offroad pedal
SAN DIEGO (BRAIN) — Several years in development, Speedplay, Inc. is now shipping its new Syzr pedals to retailers.“I made a wish list of performance features I wanted in this new pedal system. I...
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Interbike working with local bike app developer My City Bikes
My City Bikes offers mobile apps tailored for entry-level riders in 130 U.S. communities.SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is working with My City Bikes, the maker of free mobile apps...
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BH releases midyear Ultralight road models
The 2015.5 Ultralight with Dura-Ace build retails for $4,799.FOOTHILL RANCH, Calif. (BRAIN) — Building on its 695-gram Ultralight EVO high-end road frameset (MSRP: $3,999), Spain's BH Bikes has added...
View ArticleBikerumor promotes Overholt to managing editor
GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.Overholt...
View ArticleTurner selling consumer direct in non-dealer territories
MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday."A recent survey...
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Cippollini offers $54,000 jewel-laden bike
SURFSIDE, Fla. (BRAIN) — MCipollini showed a special new RB1000 Luxury Edition bike at the recent Like Bike expo in Monte Carlo."MCipollini wanted to create something new and without precedents, going...
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BikeSmart to distribute Rubbers inner tubes in US
VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver,...
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Champion System offering customizable baggy mountain bike shorts and jersey
NEW YORK (BRAIN) — Champion System, best known for its custom road cycling kits, is now offering a new customizable Trail Baggie short and upgraded Trail Jerseys. Together the Wicknasty Trail Baggie...
View ArticleBoom Nutrition adds three new sales agencies
CLEVELAND, Ohio (BRAIN) — Boom Nutrition, the maker of Carb Boom! Energy Gels, has announced the hiring of three new sales agencies. "It is an exciting time at Boom! and we are really pleased with the...
View ArticleGiant USA promotes several employees to new roles this month
NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.Thompson will still be in...
View ArticlePro riders Brian Lopes and Mike Montgomery sign with Slytech protective brand
NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and...
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