Primal sponsoring upcoming Colorado Bike Expo
DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.The Expo...
View ArticleYakima plans Portland dealer event as center of new strategy
BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.The June event is...
View ArticleClik here to view.
A conversation with The Rainmaker
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike...
View ArticleClik here to view.
British journalist Carlton Reid looking for Bike Boom-era executives to...
MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s,...
View ArticleYuba hires new sales agency in Upper Midwest/Great Lakes
INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin,...
View ArticleClik here to view.
Connex 11-speed chain now available
FORT COLLINS, Colo. (BRAIN) — The new Connex 11s0 chain from Wippermann is now available.The 11-speed chain features a new pin riveting process and dramatically chamfered outer and inner plates to...
View ArticleQBP now distributing thru-axle attachments from Robert Axle Project
BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles....
View ArticleGiant Canada promotes Nica Novlesky and Hugo Lanthier
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event...
View ArticleClik here to view.
Selle Anatomica using crowd funding to develop new carbon fiber saddle
SAN DIEGO (BRAIN) — California-based leather saddle company Selle Anatomica is working with UC San Diego to develop a carbon fiber road saddle that mimics the comfort of its leather saddles at...
View ArticleReynolds Cycling extends dealer margin on MTB wheels in April promotion
SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.Qualifying Reynolds dealers will receive an enhanced margin on all...
View ArticleBLC program draws leaders
MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership...
View ArticleClik here to view.
Nuun releases new sports drink tablet for longer efforts
SEATTLE (BRAIN) — Nuun made its name with a popular line of fizzy sports drink tablets that provide electrolytes, vitamins, caffeine — but little calories — for shorter exercise sessions and for daily...
View ArticleClik here to view.
Accell names Larry Pizzi SVP of sales and marketing for IBD channel
Pizzi to focus on ANA's IBD brands Raleigh, SBS, Lapierre and Redline as well as IBD e-bike strategies.KENT, Wash. (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice...
View ArticleClik here to view.
Velocity USA and Industry Nine collaborate on new wheels
GRAND RAPIDS, Mich. (BRAIN) — Rim and wheel maker Velocity USA is working with hub and wheel maker Industry Nine on some new wheels.Velocity USA's in-house wheel building division, The Wheel...
View ArticleClik here to view.
Kali releases Shiva helmet: a full-face bicycle helmet that meets DOT...
MORGAN HILL, Calif. (BRAIN) — Kali Protectives is now delivering a helmet that's been in development for several years — the Shiva Full Face, which meets DOT motorcycle standards but is as light as...
View ArticleBosch expands to Canada with service partner Live to Play Sports
IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the...
View ArticleSystem Cycle Supply adds brands
DAYTON, Ohio (BRAIN) — System Cycle Supply is now distributing Box, Promax and Vee Rubber."We are very excited to bring these brands into the fold. We have had a great relationship with Box since its...
View ArticleClik here to view.
RockShox updates Monarch shock, shock remote and Maxle
The SRAM-owned brand is also now offering its RS-1 fork in white and for 27.5.SAN LUIS OBSIPO, Calif. (BRAIN) — RockShox announced several model year 2016 updates on Tuesday, including updates to its...
View ArticleClik here to view.
Vanilla Workshop to hit the road for California Fit Tour
PORTLAND, Ore. (BRAIN) — Portland-based frame maker Vanilla Workshop will pack up a truck with bikes and head south later this month for its California Fit Tour, bringing owner Sacha White's fit...
View ArticleGary Fisher is keynote speaker at Utah bike summit
PROVO, Utah (BRAIN) — The Utah Bike Summit is set to take place Friday at the Provo Library at Academy Square. Mountain biking legend Gary Fisher will be the keynote speaker at the daylong summit,...
View Article