Brooklyn Bicycle Co. hires national sales manager
BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of...
View ArticleBlue adds 10 outside sales reps
WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team."As we continue to put Blue Bicycles back on the...
View ArticleTodson stops Bike MS/Topeak promotion, apologizes to dealers
FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners...
View ArticleClik here to view.
Finish Line begins monthly newsletter
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove. The newsletter will include four to five topics each month with...
View ArticleClik here to view.
FBM releases new bike polo frameset
NEW YORK, N.Y. (BRAIN) — FBM Bike Co.'s new Ballista frameset is designed for hardcourt bike polo players.The tig-welded chromoly frame is based on the original FBM Sword frame geometry, but modified...
View ArticleClik here to view.
SRAM adds Alex Rafferty for European MTB public relations
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in...
View ArticleClik here to view.
Quintana Roo introduces new triathlon 'super bike'
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo is introducing a new top-end triathlon bike, called the PRsix, that emphasizes easy assembly, component flexibility, adjustability and aerodynamics.The $8,500...
View ArticleContour returns to market under new owners
PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and...
View ArticleFE Sports to distribute Wahoo Fitness in Australia
ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of Wahoo Fitness products in Australia.The agreement is effective immediately and includes Wahoo's full product line of cycling...
View ArticleFelt test ride promotion includes Hawaii trip prize
IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any...
View ArticleMagisto offers free video editing and sharing at Sea Otter
MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event."Sea Otter has a passionate fan base...
View ArticleClik here to view.
Cannondale expands team newspaper to 6 issues
WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year. The magazine-like promotional item for the company's pro cycling team...
View ArticleStrider supports Special Olympics USA Games
Balance bike brand will introduce new models at the June event.RAPID CITY, S.D. (BRAIN) — Balance bike brand Strider is supporting the 2014 Special Olympics USA Games, which are being held June 14-21...
View ArticleClik here to view.
Linus' new bike bags: The Harrison and The Eleanor
MARINA DEL REY, Calif. (BRAIN) — Linus Bike's newest bike bags are the Harrison briefcase and the Eleanor canvas bag. Both designs attach easily to bike racks with covered hooks.The Harrison is holds a...
View ArticleClik here to view.
Ibis goes wide with new carbon wheels
SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the...
View ArticleRaleigh sponsors Trips for Kids North American program
SAN RAFAEL, Calif. (BRAIN) — Raleigh Bicycles is sponsoring the Trips for Kids North American program, and will donate 50 Talus 2.0 and Eva 2.0 mountain bikes to the program.TFK's programs give...
View ArticleKinetic expands athlete sponsorship for 2014
MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow. "It is very important for us to be involved...
View ArticleClik here to view.
New Rudy Project Airstorm helmet emphasizes cooling and venting
DENVER (BRAIN) — Italian helmet and eyewear brand Rudy Project has introduced a new road and mountain bike helmet, the Airstorm. "Rudy Project has come a long way since we began developing helmets, and...
View ArticleEvergreen Mountain Bike Festival
Date:June 7, 2014 Location: Duthie Hill Park, Issaquah, Wash. Evergeen Mountain Bike Festivalstacy@evergreenmtb.orgBring the family for a terrific day in Washington's biggest and best mountain bike...
View ArticleClik here to view.
Skratch to feed and hydrate racers and staff at ATOC
BOULDER, Colo. (BRAIN) — Skratch Labs will be the Official Hydration and Real Food Sponsor of the Amgen Tour of California this year.The company plans to provide food and hydration products to riders...
View Article