Mavic works with Channel IQ to monitor pricing
HAVERHILL, Mass. (BRAIN) — Mavic, Inc., is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised...
View ArticleFuji to mass-produce winning bike in design contest
PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S....
View ArticleShimano invests in dealer program, changes Interbike strategy
Company continues with tech clinics and Outdoor Demo tentIRVINE, Calif. (BRAIN) — Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its...
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Smith Forefront helmet wins Red Dot design award
KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design...
View ArticleMike's Bike signs Ascent CRM for consumer marketing
BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's...
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Cycling skirt part of Moxie’s expanded line
NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season. The new offerings include the Adjustable Cycle Skirt, which adjusts...
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Detroit Cargo offers new bags and POP display
DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.The display...
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SRAM releases 11-speed tri/time trial parts
CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.The company's Red 22 or Force 22 triathlon or time trial groups are now...
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Pure Fix names Russell sales director
LOS ANGELES (BRAIN) — Fixie brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight...
View ArticleInterbike, OR sign brands for Women’s Story media event
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor...
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Specialized to introduce 650b bikes
MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b...
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Shimano introduces 11-speed 105 group, second-generation road/CX hydraulic discs
IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides...
View ArticleUSA BMX launches ‘Read to Ride’ learning program
CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.Students in...
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Breezer launches 29er trail bike with MLink suspension
MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.The bikes feature the MLink suspension design...
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Promo Logic to offer Bicyclick in US
ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.Bicyclick...
View ArticleSRAM US Dealer Service extends hours
CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday...
View ArticleCycling titles unaffected by changes at Future
FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on...
View ArticleFred Clements: Giant lowers prices, dealers react
A blog by NBDA executive director Fred ClementsEditor's note: This blog post was written by Fred Clements, executive director of the National Bicycle Dealers Association. Clements' previous blog posts...
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Doug Barnett joins Giant
NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.Barnett's experience includes retail experience and...
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IMBA Europe holds first general meeting
By Wendy BooherMADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation...
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