LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has brought aboard Kellen Trachy as the brand’s global marketing manager. Trachy, who is based out of Crankbrothers’ main office in Laguna Beach, California, is handling marketing initiatives worldwide and the main point of contact for media relations.
Trachy comes from Fox Head, where he was global marketing manager and focused on its footwear and active apparel divisions. He brings more than a decade of brand marketing experience, primarily in the action sports and outdoor industries, with previous stints at companies including OluKai Premium Footwear.
“We are delighted to have Kellen join our team. We have been looking for someone who is able to speak our customers’ language, with attention to detail and a lot of enthusiasm. Kellen is all that and more. Furthermore, coming from the action sports industry, he brings a wealth of new ideas to our marketing department,” said Gaspare Licata, Crankbrothers’ vice president of sales and marketing.
“With the recent hire of Andy Wong as the director of our engineering department, and now Kellen Trachy as the manager of our global marketing department, we are building an outstanding team that will innovate with both products and branding,” Licata added.