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    GUILFORD, Conn. (BRAIN) — Thomson Bike Tours ia offering its first-ever gravel road bike trip, a seven-day ride along the Mediterranean coast from Barcelona to Girona, Spain. The tour is Sept. 30-Oct. 6.

    It follows a route that includes a variety of gravel, trail and pavement.

    "Taking Thomson off-road and riding gravel is exciting. After all these years of riding the same roads, discovering the unpaved route is interesting and adventurous. We're able to rediscover and explore familiar areas with a new perspective," said Chris Tarlton, Thomson's global marketing director.

    Besides the novelty, the gravel route offers scenery and solace without the traffic that one would typically see while traveling between these two major European cities, the company noted. The ride will have a daily cycling average of 39 miles and 4,000 feet of elevation change. The complete ride will cover more than 230 miles and 24,500 feet of elevation change.

    The Barcelona to Girona by Gravel trip costs $3,295. More information: thomsonbiketours.com/tbt-camps/barcelona-to-girona-gravel.


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    TEMPE, Ariz. (BRAIN) —Triathlon Business International honored the winners of 11 awards at its 8th annual business conference, held here this weekend. The award winners are:

    • Steve Hed Award for Innovation: Dan Kennison, founder/president, PremierBike
    • Ron Smith Award: Kelly Burns Gallagher
    • Triathletes Choice Best-of Events:
    • Large event (1,000+) - IRONMAN Lake Placid, Lake Placid, N.Y.
    • Small event (<1,000) - Patriot Half Triathlon, East Freetown, Mass., produced by Sun Multisport Events
    • Best Bucketlist Event - IRONMAN World Championship, Kailua-Kona, Hawaii
    • Best Event for Beginners - Tri the Wildwoods, North Wildwood, N.J., produced by DelMo Sports
    • Best Published Photo for 2017: Paul Phillips with his photo of Alistair Brownlee leading Ironman St. George 70.3 and on his way to winning the 2017 North American 70.3 Championship. Published in Triathlete magazine in print and online
    • Best Published Article 2017: Jay Prasuhn, "Against the Grain" LAVA magazine, a piece about Cameron Dye who has gone against the grain - no IRONMAN and no 70.3 - and who pours his passion into only racing non-drafting, short-course events
    • Best Event Video: 2017 Escape Series Launch, IMG Events
    • Fastest Growing Tri Club: Mullica Hill Women's Tri Club, New Jersey
    • Most Influential Coach: presented posthumously to Jason Kilderry who passed away Dec. 18, 2017; accepted by Stephen Del Monte on behalf of Jason's son, Finn

    The organization also announced that next year's conference will be Jan. 25-27 in Tempe. 


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    WILLARD, Mo. (BRAIN) — Matt and Cari Harrison were looking for a way to build a small bike shop next to the popular 36-mile Frisco Highline Trail, on a piece of land leased from the rail trail's owner, the Ozark Greenways corporation.

    "They (the Greenways) didn't want a permanent structure on the land, and Willard is steeped in railroad history, so we thought using rail containers would be appropriate," Cari Harrison said. 

    The couple purchased two 8-foot by 20-foot containers from a company in Tulsa that specializes in selling used containers for various uses. The containers were delivered by truck and the couple got to work building them out for the shop, which they hope to open in time for spring break in the middle of March. The finished containers will be tied down to concrete footings at the corners.

    The Harrisons haven't run a bike shop before, but both grew up in families that owned and ran small businesses. They are natives of Willard and are avid cyclists and runners on the trail. Matt has a background in construction that's coming in handy in transforming the old containers into an attractive store. 

    The shop, called Frisco Bicycle Rental, will use the two containers for a 16x20 foot retail space, with a deck on the roof for cyclists and runners to take a break and a snack and a cold drink. The shop will offer rentals of mountain bikes, gravel bikes, kids bikes, trailers and tandems, and it will sell Diamondback and Raleigh bikes, parts & accessories, nutritionals, drinks and service. It will offer drop bag storage for runners who use the trail for their long training runs.

    Long term plans call for offering mobile service, in part to serve the many bike tourists who come through Willard on the Adventure Cycling Association's TransAmerica Trail. 

    The shop is located on the Willard Trailhead on the Highline Trail, so parking and restrooms are available. The Harrisons also hope to be able to rent space in a Greenway-owned building nearby for overnight storage of the rental fleet. 

    More information: friscobicyclerental.com.


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    Screenshot showing the availability calendar.

    SALT LAKE CITY (BRAIN) — Reczip has released a new version of its SAAS (software as a service) rental management system.

    New features include alternative item recommendations and a rental availability calendar. Both features help retain customers whose first choice in dates or rental item is unavailable.

    The alternative item recommendation displays similar items when the availability of the customer-selected item does not match the rental date range or quantity. It gives customers a quick view of other items that are similar and availability in their desired date range without having to go back to the main storefront.

    The availability calendar show when the first-choice item is available.

    "Customers now have information that they can select either an alternative item or change the rental dates based on availability for an item they are looking to rent. Rental shops will benefit by increasing the chances of rentals during a busy season with online bookings as well as reducing the time spent on the phones checking availability of item for customers," the company said.

    Reczip has made other improvements to the software, including features that give shops more flexibility in how they market their rental items and streamlines the process of adding new items and inventory.

    For more information contact sales@reczip.com or visit reczip.com.

     


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    ALEXANDRIA, Va. (BRAIN) — Freshbikes, a Washington, D.C.-area retail chain, announced Monday that it was shutting down.

    "For the past 11 years, it has been our honor and our pleasure to serve you. Effective immediately, due to circumstances outside of our control, Freshbikes is closing permanently," the retailer announced on its website Monday. It made a similar announcement on its Facebook page.

    According to the website, Spokes Etc, a five-store chain in Northern Virginia, has agreed to handle existing and future warranty claims by Freshbikes customers for most brands, while VeloConcepts, a bike fitting studio in Culpepper, Virginia, will handle Cervélo warranties for Freshbikes customers outside the DC Beltway.

    Freshbikes at one point had as many as three locations. When it closed, it apparently had two: one in Arlington, Virginia, and one in Bethesda, Maryland. A location in Fairfax County closed last year, according to local news reports.

    Freshbikes owner Scott McAhren did not respond to an email and voice mail BRAIN left Tuesday morning.

    Spokes Etc. owner Jim Strang said McAhren contacted him recently and said he had been unable to return all his repair bikes to their owners before closing and asked Spokes Etc. to take the bikes until they can be picked up.

    "We were more than happy to help of course," Strang said. He said Freshbikes brought about 30 bikes to his Alexandria store on Monday.

    Strang said he didn't know specifics of why Freshbikes closed, but said the business was likely the victim of the downturn in high-end road bike sales in recent years. Freshbikes specialized in the high-end road market.

    "They did an incredible job, but when you are focused on a narrow niche you have to be very wary of changes in the market," Strang said.

    Related articles:

     

     


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    NEWARK, Del. (BRAIN) — Former employees of longtime retailer Wooden Wheels, which shut down recently, have started a crowdfunding campaign to raise funds to open a new shop in the Newark area.

    "For more than 40 years Wooden Wheels has been a staple for the cycling community of Newark and for Delaware as a whole. It started from a small shop and expanded into what so many of you have known to love. With that said, a few of us are working to sustain the same quality of service that you all have expected from Wooden Wheels in a friendly, healthy, and productive environment," the former employees wrote on the campaign page.

    "A lot is changing but the wheels are in motion to try and set up a completely new, unaffiliated, smaller, more sustainable, service-oriented location, with familiar faces to the name Wooden Wheels not far from downtown Newark. Our community has relied on the name Wooden Wheels for many years to keep them rolling, now new names are relying on our community to keep us rolling. "

    Since the GoFundMe.com campaign launched six days ago, it has raised more than $10,000 toward a $20,000 goal. 

    Related story:

    Wooden Wheels opens new shop— June 7, 2012

     


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    PHILADELPHIA (BRAIN) — Exhibitor registration for the ninth annual Philly Bike Expo, set for Oct. 27 and 28 at the Pennsylvania Convention Center here, is now underway. Early-bird discounts and premium booth locations are available, organizers stated.

    “The expo provides exhibitors, retailers and company reps with many networking opportunities both after hours and pre-show. The Philly Bike Expo is known for encouraging camaraderie and fostering a friendly, noncompetitive atmosphere,” show director Bina Bilenky said. 

    Free attendee registration for industry members, introduced last year, will be offered again this year.

    Last year’s expo drew a record 4,677 attendees, including about 150 registered industry members who attended trade-only hours, and featured 177 booths, also a record for the show.

    To register as an exhibitor, visit the  Philly Bike Expo website.


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    CARLSBAD, Calif. (BRAIN) — Organizers of the Canyon Belgian Waffle Ride have named IRC Tire as the event's Official Tire Partner.

    The BWR covers a rolling route of about 140 miles, including roughly 41 miles on dirt (the exact route changes every year), making it a challenge for riders and their tires.

    "We are truly excited to partner with IRC Tire for the seventh edition of the Canyon Belgian Waffle Ride," said Michael Marckx, BWR's creator. "To survive the unique, challenging and diabolical BWR course, there is no more important feature on our bikes than the tires we roll on. The wrong tires can spell disaster, but the right tires can ensure a smooth, successful, even joyous experience, and that's why we have partnered with IRC Tire."

    IRC is highlighting two tires as its choice for the event: The company said it Formula Pro 700c x 28 Light tubeless is perfect for road frames with limited tire clearance, while the SeracCX Sand 700c x 32 tubeless is well suited for frames with more clearance. Both tires can be purchased via the BWR website store. For information on all IRC tires visit www.ircbike.com.

    "We wanted to be part of the BWR because we've identified the gravel market as one of the most progressive and exciting segments in the tire business. It's an area where the riders are interested in what tires everyone else is running, what pressures they're using, whether or not they're using tube or tubeless," said Steve Driscoll, managing director of LiFT creative studios, IRC's creative and interactive agency of record. "Tires are a big part of gravel riding and we wanted to be part of that," he added.

    As part of its partnership with BWR, IRC also will sponsor the King of the Dirt competition, which is awarded to the rider with the fastest cumulated time on three distinctive dirt sections of the ride. For more information regarding the BWR, visit belgianwaffleride.bike.


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    By Dave Goeppner

    Editor's note: Dave Goeppner is the founder of Cycling Project Solutions and works as a contractor in the bike industry providing short- and long-term project support in finance, sales, marketing and strategy.

    Last week the NPD Group announced that 2017 outdoor gear sales decreased by 6 percent from the prior year. The decrease was attributed to the buying habits of millennials who favor "good enough" products versus the higher-end, specialized products preferred by older generations. Is the bike industry prepared for this shift?

    Matt Powell, NPD's senior advisor for the sporting goods industry, doesn't think so. He was recently quoted in an Associated Press article saying, "I think the outdoor industry has not responded to this shift in the mindset of consumers."

    There are reasons to believe he is right.

    The majority of the cycling brands occupying floor space at IBDs are focused on enthusiasts with specialized, premium-priced gear. The reason, of course, is that most of us in the industry are enthusiasts ourselves. We can therefore be biased toward products that get us excited. In the past this often worked as there was a sufficient number of like-minded consumers. That's now changing and, as a result, many cycling brands have become out of alignment with the largest consumer demographic — millennials.

    If you are one of the many brands whose bottom line is dependent upon selling to enthusiasts, there are several things you should consider:

    • Peak demand: We are all familiar with the concept of peak oil. Perhaps it is time for brands to consider that consumer demand for their premium cycling projects has already reached its peak. As today's enthusiast ages out, they will be replaced by customers who prefer "good enough" products. Is your brand prepared for this change?
    • Old habits: The rumor is that they are hard to break. Is your team ready, willing and able to expand your lineup with compelling, value-driven products for millennials?
    • Product passion: Your brand was built on the shared product enthusiasm of your team. Can they become equally passionate about "good enough" products?
    • Brand awareness: Is your marketing budget still directed primarily at enthusiasts? The default approach by many brands has been to rely on race team sponsorship — the idea being that this is important to enthusiasts. But now brands should question what percentage of millennials share this interest.

    My feeling is that it will take an extraordinary effort from premium cycling brands to adapt to this shift toward "good enough" customers. The larger and more successful the brand, the bigger the challenge they face. It will take a tremendous amount of courage to admit that what has worked in the past will not continue to work in the future. Then it will take even more courage to do something about it.

    Related article:

    The NPD Group Blog: the State of the Outdoor Industry— Jan. 30, 2018


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    Schoening with pro racer Bernie Eisel.

    MILWAUKEE (BRAIN) — Olympic Supply Company has added industry veteran Paul Schoening to its sales force as its Midwest sales rep, covering Minnesota and Western/Northern Wisconsin. Schoening is an avid skier and cyclist.

    Schoening brings both bicycle industry and sales and marketing experience to Olympic, having served in several corporate marketing roles as well as starting his own bike import and distribution business. He has experience in all aspects of the industry: import, distribution, mobile service, retail, sales and brand marketing. He holds an MBA in international marketing and distribution channel strategy and has served as director of marketing at Park Tool.

    "Paul brings a strategic sales mentality along with a diverse set of skills and experience we believe will enhance our growth in the Midwest territory," said OSCO's president, Paul Goniu. "Schoening brings 25 years of experience in and out of the bike industry and a deep understanding of the sport of cycling, the industry as well as the outdoor retail industry."

    Schoening said, "I'm excited for this next journey in my career with Olympic. Retailers are ripe for change and new opportunities to differentiate and grow again.

    "Joining an industry leader focused on the Midwest is a great opportunity for me to leverage my experience and knowledge of the marketplace to partner with retailers for success."

    Schoening can be reached at pauls@osco.bike or 612-237-6726.


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    BURBANK, Calif. (BRAIN) — Pure Cycles has introduced two new gravel bike models, retailing for $700 and $800. Both have chromoly frames and forks. The $700 Gravel Adventure model has 8-speed Shimano Claris derailleurs and shifters, while the $800 Gravel Adventure Pro comes with 9-speed Shimano Sora shifting. 

    Both are available in six sizes and two color options. They have disc brakes and are compatible with 650b-plus wheels and tires. The bikes come spec'd with WTB STP i23 32-hole rims with Hutchinson Overide 700x38 tires.

    Customers can choose to buy the bike unassembled, or for a $99 upcharge they have the bike delivered assembled or they can pick it up assembled at a bike shop. Pure Cycles also sells through IBDs. 

    More information: purecycles.com/pages/pure-cycles-gravel-adventure-bike.


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    MONTREAL (BRAIN) — Argon 18 has signed new independent sales agencies in the Midwest, Rocky Mountains and Texas regions.

    DJW Sport will service the brand's retailers in Texas, Oklahoma, Louisiana and Arkansas regions, while Multisport Arsenal will manage the Midwest and SportDeb will service the brand's retailers in Colorado and Utah. 

    "To grow the market in these regions, we have made it our mission to align with quality agencies that understand the value of the Argon 18 brand and how to strengthen our current partners in these focus areas," said Tim McCulley, the company's USA director of sales & strategies.

    "These independent rep agencies allow for Argon 18 brand development into select stores that fit the sales platform of Argon 18. This is a win-win situation for all of us," said Claude LeBlond, the brand's vice president of global sales & strategies.

    This announcement aligns with the recent addition of McCulley and the signing of USA triathlon athletes Heather Jackson.

    "Our goal is to improve upon and provide superior service to our partners at Argon 18. By adding these additional team members to the Argon 18 family, we are several steps closer to achieving that goal," added McCulley.


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    Giant's Mike Hurt (left) and Ewan Campbell (center) helped assemble bikes.

    NEWBURY PARK, Calif. (BRAIN) — Giant USA donated 200 Momentum Park bikes to residents of Ventura who were affected by the Thomas Fire in early December. The fire raged across Ventura and Santa Barbara County for several weeks. 

    The city of Ventura — about 20 miles from Giant's headquarters and home to several Giant employees — was hardest hit, with more than 500 homes lost.

    Dozens of volunteers, including 13 Giant employees, assembled the bikes on Sunday outside the Bike Hub collective bike workshop on Ventura Avenue in Ventura. 

    According to a Giant USA press release, recipients of the donated bikes were so appreciative that a few broke into tears as they were fit on the colorful city bikes.

    "You know, as horrible as the fire was, it's brought out such goodness and blessings from so many people," said Anita Miller, who lost her home in Ventura. "It's brought a community together that might otherwise have never met. Thank you so much."

    Giant's donation was coordinated through BikeVentura, a non-profit, grassroots organization working to foster a safe, healthy community through bicycle-centered education, empowerment, and advocacy in Ventura County. Working with county officials, BikeVentura set up an application process in the days before the giveaway to insure that fire survivors would enjoy a new ride.

    By the time the giveaway began at 2 p.m. Sunday the line of recipients stretched more than a block. "We had a huge demand," said Joey Luhasz-Lukomski, executive director of BikeVentura. "Giant's donation made this a very special day. And the volunteers were just amazing. It was a wonderful crowd."

    Patrick VanHorn, one of the Giant employees who volunteered at the giveaway, has lived in Ventura for 25 years. "Luckily none of (the Giant employees who live in Ventura) lost our homes, but we all know people who did. To be able to help make their lives just a little easier and a little more fun is maybe the most important thing I've done in my career in the industry. I'm very proud to be a Giant employee."

     


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    BOULDER, Colo. (BRAIN) — Endura is producing a special custom cycling kit to support one of its sponsored athletes, pro triathlete Tim Don. Don, a four-time world champion and holder of the Ironman world record time, was hit by a truck a few days before this year's Ironman World Championships in Hawaii. 

    Don is currently recovering at home in Colorado, where he has opted to use a "Halo" brace instead of having spinal surgery, because it offers the best chance for a full recovery. 

    "The medical bills and mental costs have really added up and I think many people in this situation would fold and call it a day as a highly competitive athlete, but 'The Don' is determined to get back to the top of the sport, no matter the cost," said Franko Vatterott, a member of Don's management team.

    Endura has designed and produced a 'Don themed' cycling jersey and bib shorts. The TD design has subtle tributes to Don, including the UK national colors. "The Don" printed on the jersey chest and right leg of the bib shorts, and his Ironman World Record time of 7:40:23 is faintly printed on the back pocket of the jersey and lower leg band of the shorts. The full kit is printed on Endura's high-end WT Race jersey and bib shorts.

    The jersey's MSRP is $99 and the bibs are $149. Proceeds from the sale will go to Don's recovery.

    Endura said delivery time may be slightly longer than normal. Production and delivery time may take up to 3 weeks, depending on the demand for the items. More information at: endurasport.com.


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    BOULDER, Colo. (BRAIN) — Fifteen scholarships are available for the upcoming PlacesForBikes Conference in Indianapolis — five for the entire registration rate ($450) and 10 scholarships for discounted registration ($300, a $150 savings). The event is May 1-3.

    "We want to make the conference available and affordable to as many people as possible. All leaders who are interested in quickly developing places to ride bikes in their city are welcome," the event's organizers said.

    For the inaugural confernce last year, 15 scholarships were awarded, to community organizers, advocates, city planners, active transportation coordinators, bike tourism representatives and students from 13 states.

    Scholarship applications will be reviewed on a first-received, first-considered basis until March 15. For more information and to apply, click the "Scholarship" tab at the conference website: placesforbikesconference.org.


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    PARK CITY, Utah (BRAIN) — Evoking one of the Tour de France’s most storied ascents, Time Sport’s new Alpe d’Huez range is designed to tackle epic climbs and maintain a stable, predictable ride on long, challenging descents.

    It’s the French brand’s first new model in four years, following the 2014 death of Time founder Roland Cattin and the company’s subsequent acquisition by French snowsports giant Rossignol two years ago. Leveraging Rossignol’s long-standing relationship with the French ski village of Alpe d’Huez, where the company provides rental and demo equipment, Time has secured exclusive rights to the name for the cycling market.

    “The new Alpe d'Huez range symbolizes a turning point in Time’s history. After a period of transition into the Rossignol Group, we are proud to launch a new frame collection that marks the renewal of Time, with an iconic name and mechanical characteristics never before reached,” the company stated in a release.

    The range starts with the Alpe d’Huez 21, named for the first of the famed climb’s 21 turns. Featuring a 930-gram carbon frame, it’s available only as a complete and starts at $3,500 with a Shimano Ultegra 8000 build — the lowest price point ever for Time.

    Moving up the price range, the Alpe d’Huez 01 (for the climb’s final corner) is Time’s lightest frame to date, weighing 840 grams — 8.6 percent less than its Izon model.

    “To achieve this, Time has developed a brand new optimized structure. The carbon braids, developed according to the desired mechanical characteristics, allowed for the removal of the finishing fabric,” Time stated. “These braids are meticulously positioned on the frame and remain apparent in the finished frame. A new thinner and lighter seatpost was also developed to match this new frame.”

    The frameset starts at $5,150 MSRP. Completes will start at around $8,500, but Time expects to sell the model primarily as a frame kit.

    “For a lot of people this is an aspirational product, and they’re going to want to build it up their own way. The one thing we know is that if we put a Di2 kit on it with Enve wheels, somebody is going to want eTap with Zipp,” said Ryan Green, director of sales and marketing for Time Sport USA in Park City.

    The same frame also serves as the foundation for the model’s halo-level complete build, the Alpe d’Huez Ulteam, outfitted with a Dura-Ace Di2 groupset, Enve 3.4 tubular wheels and Time’s Aktiv fork incorporating a harmonic damper in each fork leg to reduce road vibration. Retailing for $16,200, the Ulteam will be limited to a run of 50 bikes.

    The Alpe d’Huez 01 and 21 are available with a standard carbon fork or, for an $800 upcharge, the Aktiv fork. Customers can select frame and fork colors (including custom text), disc or caliper brake option, drivetrain, wheels, cockpit components and Time pedals using a new configuration tool on the Time Sport website. At the end of the online configuration, the customer is referred to their nearest Time dealer or dealers.

    Alpe d’Huez framesets and bikes will be available in the spring.

    For more on what Time has been up to since being acquired by Rossignol, look out for the March 1 print edition of Bicycle Retailer.

    Related stories:

     


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    Franchisees and managers at the Las Vegas meeting.
    Major brands including Shimano, SRAM, QBP and Canyon attend the mobile service franchiser's expo in Nevada.

    LAS VEGAS (BRAIN) — Mobile bike franchiser Velofix held a stationary “mini-trade show” here last week, when about 110 franchise owners and operators held their annual meeting.

    Most of the franchise’s key suppliers attended the three-day event, including Shimano, SRAM, QBP, Hawley-Lambert, Canyon, Park Tool and more, Velofix CEO and co-founder Chris Guillemet told BRAIN.

    “It was a great opportunity for all our franchise partners to meet with the suppliers and learn about their new products and programs,” Guillemet said. He also noted that the event was the fifth anniversary of the business — the first Velofix van began operating in January 2013.

    The company has now sold 119 franchises, and about 80 vans are in operation. Just this week, Velofix sold five new franchise territories: two in Nashville, one in Atlanta and two in Santa Barbara, California. Guillemet said there should be 100 vans in operation by the end of March, including 75 in the U.S. and 25 in Canada.

    Guillemet said the company has been on “a pretty good growth rate,” although the growth is behind its previous public projections — last year, the company said it planned to have sold 150 franchises by the end of 2017.

    “Yeah, the hope was 150. That was a super aggressive target,” he conceded.

    Guillemet also said the planned expansion into Europe and the U.K. is still in the negotiations phase. “We think we’ve found the right partners there, now, but nothing has been finalized,” he said.

    Nevertheless, Velofix was recently ranked #106 on Entrepreneur's list of the top 500 franchises, and the company scored a major win last year when it reached an agreement to provide a delivery option for Canyon bike sales in the U.S. He said the Canyon deal "has been a big bump for us," and that the company was benefiting from a move to consumer direct sales by many bike brands. 

    As for the Las Vegas meeting, it included a full-day expo at Red Rock Canyon, where franchise owners could test ride bikes from Canyon and others. They also built bikes for the Wish for Wheels nonprofit and held an awards ceremony.

    Related stories:


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    BOULDER, Colo. (BRAIN) — Pocket Outdoor Media LLC, the new owner of VeloNews and other titles, has hired Mark Gouge as publisher for the VeloNews brand. Gouge will be responsible for advertising sales across its print, digital and social platforms, as well as the general business direction of VeloNews. Gouge is a 12-year media veteran who previously worked for Cycling Tips, MTBR/Road Bike Review and Ironman. He was digital advertising sales manager for VeloNews from 2004 to 2011.

    Rob Wood, Pocket's chief revenue officer, said, "As Pocket continues to build out its in-house sales and marketing team, Gouge's experience and leadership will be key to our success. Our vision is to nurture our relationships with both our readers and our advertisers to ensure that our brands are truly indispensable to both. We're thrilled that he'll be leading the charge to re-establish VeloNews as the authoritative voice in the world of cycling. There is no one in the cycling industry better qualified to drive this business forward than Mark."

    Fred Dreier, the editor-in-chief at VeloNews, said, "Mark has his finger on the pulse of the American cycling industry, and he understands the various trends that are shaping its direction. He knows how independent media can help brands reach their core audience. Mark is a dedicated cyclist who absolutely rips it on the road, gravel and trail."

    Gouge said, "I'm really looking forward to joining the VeloNews revival, where it all began, to help resurrect an iconic brand.

    "With the advertising landscape changing, I hope with my experience and passion for cycling, we can inspire more people to ride bikes."

    Gouge will be based in Durango, Colorado, and will work through Pocket Outdoor Media's headquarters office in Boulder.

    Pocket Outdoor Media is the publisher of VeloNews, Triathlete, Women's Running, Competitor.com, VeloPress and the VeloSwap consumer cycling show. It was founded in 2017 by Felix Magowan, Greg Thomas and Steve Maxwell.

    Related stories:


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    MINNEAPOLIS (BRAIN) — Bike Fixation by Saris has launched a new modular Stair Access Ramp, allowing cyclists to easily roll their bikes up or down stairs. 

    The design is intended to work with a stair system of any rise, run or length. Only one measurement is required to specify the design. The ramp is sold in 8-foot sections.

    The ramp section is designed to work with tires up to 5 inches wide and an "Anti-rollout" ramp shape requires only one hand to hold the bike while it rolls.

    Grip tape at the base prevents slipping, and bike ramp graphics ensure intuitive use.

    The wheel ramp is made of thick-wall aluminum, and the stainless steel mounting feet are designed not to rust. Concrete anchors are included; other mounting options are available. The ramp is made in the USA.

    More information: bikefixation.com/product/bicycle-access-ramp.


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