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    BOULDER, Colo. (BRAIN) — SmartEtailing is doing a phased rollout of its new responsive website templates and content management tools for retailers. The company has been working on the updates for more than a year.

    "Today's shoppers begin their buying journey by searching online," said SmartEtailing's president, Ryan Atkinson. "We have positioned SmartEtailing to help independent retailers appear in local online search and provide a great online shopping experience."

    With SmartEtailing, a retailer can have a website featuring a pre-built cycling product catalog integrated with in-store point of sale systems and supplier warehouses to provide consumers with accurate product, pricing, and availability information. The platform has shopping cart functionality for retailers who choose to sell online.

    Atkinson said he views SmartEtailing as an industry partner. "Brands, suppliers, and retailers want to get product into the hands of cyclists and it is in everyone's best interest to preserve the established distribution channel. With this release, we are taking a big step in solidifying the connection between retailers and cyclists at the local level, serving the needs of the entire industry."

    More information about the release can be found at



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    MEQUON, Wis. (BRAIN) — Hayes Performance Systems, the parent company of Manitou, has reached a multi-year, global agreement with to offer custom and replacement decal kits for Manitou suspension forks.

    Manitou continues to offer current model year replacement decal kits, but the agreement allows Manitou owners to personalize their forks. It also gives long-time owners of Manitou forks access to decals that Manitou no longer stocks.

    Hayes' global product director, Jon Swanson, said, "Everyone likes to have personalized product. While we'd love to offer it directly, working with is the best solution. This way, a Manitou customer can create a custom product in a timely way that elevates the look of their bike."

    The partnership took effect Aug. 20. More graphic blanks will be continuously updated to


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    IRVINE, Calif. (BRAIN) — Bosch eBike Systems is expanding its reatiler training program. The company will now offer its Dealer Certification Clinics in 65 cities from this month through March 2018. Dealers can also use the clinics to renew their certification, which expires 15 months from the date of their last training.

    This three-hour certification course will be taught by Bosch technicians in conjunction with regional service providers Magura USA and Live to Play Sports (in Canada), and provides dealers with in-depth knowledge and hands-on experience with Bosch eBike technology. Certified dealers receive priority support from Bosch eBike Systems and will also receive Bosch eBike Systems diagnostic tools. The tools are available for pick up at clinics for those who registered two weeks prior.

    The Bosch Dealer Certification Clinics cover:

    • Service process
    • Removal and re-installation of components
    • Laptop diagnostic tool operation
    • Intro to Model Year 2018 innovations
    • Expert tips on system operation, diagnostics and correcting problems

    Training packages available:

    • $175 ($225 CAD) (First shop member): training + certificate + starter kit (includes diagnostic dongle, battery jig, lock ring) + marketing collateral
    • $40 ($50 CAD) (Each additional shop member): training + certificate + marketing collateral

    Spaces are limited for each date and location to keep class-size to an optimum level. To pre-register contact (US dealers) or (Canadian dealers) or dial 844-723.-453. You can also register online.

    More information and registration at

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    NELSON, British Columbia (BRAIN) — NRG Enterprisesis taking over Canadian distribution of Unior Tools, effective immediately.=

    In June this year, Raymond Lanctôt Ltd. acquired NRG.

    "We are pleased to begin exclusive distribution in Canada with NRG and Lanctot! We see that this will be a winning combination for the future to help grow our brand in North America," said Unior's Bruce Fina.

    "Cyclists, riders and techs values quality tools more than ever. Unior Tools is a great addition to our portfolio and we are proud to partner with a brand that has such expertise and credibility in the industry," said NRG/Lanctot operations VP Jean Cloutier.

    Lanctot hires Rob White

    Lanctot also announced that it had hired industry veteran Rob White as its director of sales for their nike Division

    "Rob is a proven performer with decades of experience in the bike industry, he will be a great asset in growing our Bike Division," said Cloutier.

    "I am excited to join the Lanctot team and look forward to being part of their bike division. Lanctot recent acquisition of NRG Enterprises is very exciting, NRG is the most authentic bicycle distributor in Canada and I am honored to be working with them," said Rob White.

    "We are very fortunate to have Rob working with us, he brings a huge amount of experience and will be instrumental in taking NRG to another level," said Mike Seniuk, the purchasing and logistics manager of NRG Enterprises.

    White started Oct. 1 and can be reached at 250-335-0777 or


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    WILLIAMSBURG, Va. (BRAIN) — Attorneys involved in a product liability case are seeking to exclude a Taiwanese company, ADK Technology Ltd., which manufactured a carbon fiber fork with an allegedly defective steerer tube.

    Felt Bicycles recalled 1,200 bikes with ADK-made forks in 2010. The forks had been installed on three models of Felt road bikes. At the time of the recall, Felt had received seven reports of forks breaking resulting in minor injuries, according the U.S. Consumer Product Safety Commission.

    According to the lawsuit filed in the Williamsburg-James County Circuit Court,  cyclist Mark Ashby was injured in April 2013 and filed the product liability suit almost two years later, Feb. 11, 2015.

    Ashby had bought an S32 model Felt in 2008; initially it was not included as part of the 2010 recall but, Ashby's 2008 model S32 was added to the recall list in 2014 when Felt expanded the recall, the Williamsburg Yorktown Daily reported.

    Besides ADK, Felt Racing and  Bikes Unlimited, the store where Ashby bought the bike and had it serviced, were also named in the lawsuit. Ashby claimed the store had failed to notify him of the recall.

    ADK Technology, with its main office in Taichung, manufactured the fork at its Chinese facility in Huizhou, a city west of Guangzhou in Guangdong Province. Attorneys in the case declined to comment.

    Ashby sued all three companies seeking $2 million in damages as well as legal costs. 

    ADK has filed a motion to be excluded from the product liability suit claiming a "lack of personal jurisdiction," reported the Williamsburg Yorktown Daily. The motion, according to the court calendar, is scheduled to be heard Oct. 23.

    ADK is making a somewhat similar claim made by Giant Manufacturing in a recent case that made its way to the Illinois State Appellate Court. That court ruled Sept. 8 that Giant had sufficient ties to the state and the individuals involved in the lawsuit and ruled against the Taiwan company's motion to be severed from the lawsuit. That case has been sent back to the trial court for further action.

    Ashby's suit claims that he was riding on Colonial Parkway when the steerer tube broke and he lost control of the bicycle. He is claiming his injuries are permanent, they continue to affect his health, and he has limited ability to pursue normal activities.


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    ZURICH, Switzerland (BRAIN) — MilKit, which sells a tubeless tire sealant valve system, is now launching a system to pressurize aluminum water bottles with air to inflate and seat tubeless tires. The Swiss company said its Booster system is less expensive than an air compressor and is portable. The bottles can even continue to be used for drinking water.

    "Many tubeless users and bike mechanics approached us and said that they loved the milKit valve system, and asked if we couldn't also find an easy solution to the one problem remaining with tubeless tires: inflating them without having to use a compressor," said Pius Kobler, co-founder and CTO at milKit. "This inspired us to develop the Booster."

    An aluminum drinking bottle combines with MilKit's valve and fitting designs. The Booster can be inflated with a standard bike pump. Because the Booster attaches directly to the valve, it's more efficient than other systems, the company said.

    The product is being launched on Kickstarter.

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    SAN FRANCISCO (BRAIN) — Spurcycle, best known for it's U.S.-made handlebar bell, has nearly sold out of its first run of a new product, the Multi Pouch. The first production run was manufactured by  Fog City Gear. The company said it is moving production to a larger contractor in San Francisco to meet demand for the product.

    The Multi Pouch is a small bag to carry essentials in a jersey pocket or backpack. It can be snapped shut in two different ways to compress it either horizontally or vertically.

    Constructed of Cuben fiber from Dyneema fabrics, the pouch measures 11.5 cm x  19cm and weighs  14 grams. It featues a YKK Uretek zipper and polymer snaps. It's weatherproof and transparent. It retails for $29. It's available to dealers directly from Spurcycle

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    POZZOLEONE, Italy (BRAIN) — Selle Royal Group has hired Brian Valverde as its North American OEM sales manager.

    Valverde was previously with Shimano for 8 years as its regional sales manager representing Shimano, Pearl Izumi and Pro products in the aftermarket. Prior to that, he was the regional sales manager with Serfas for 5 years.

    "Brian brings a lot of industry experience and a unique perspective to this position," said Steve Carr, the VP of OEM sales. "I am pleased that Brian has accepted the role. His passion for riding and his insight into the industry will help us to continue to develop strong relationships with our U.S. customers, showing the value of what we do."

    The company said Valverde, who will be based in Laguna Beach, California, will represent all the Selle Royal Group Brands (Selle Royal, Fizik, Brooks and Crank Brothers) to the North American OEM market.

    "I'm honored to join the Selle Royal family," said Valverde. "This company has such deep history in the bicycle industry and I'm humbled to have an opportunity to continue that tradition in the market."

    He can be reached at

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    ROSEMONT, Ill. (BRAIN) — Life Fitness, a manufacturer of commercial and home fitness equipment, has launched the IC8, an indoor power trainer bike developed with Hunter Allen, a well-known cycling coach and author.

    "The IC8 is the new standard in power training," said Bernd Puerschel, the vice president of ICG. "We worked closely with athletes to create an authentic indoor experience. Inspired by the movement of road cycling, triathlon and athletic-performance training, the IC8 has greater power accuracy and wattage than any trainer available in the market today."

    The company said the IC8 was engineered to deliver the ergonomics, drive and feel of a road or triathlon bike.

    The bike's WattRate Direct Power Meter is patented photocell technology measuring torsion at the spindle to compute power with less than one percent error.  The WattRate TFT Computer on the trainer has more than 40 performance metrics and capabilities to present over five screens with zoom and scrolling capabilities. The system also comes with Polar View, a detailed look at how the rider applies force through each pedal stroke to optimize efficiency. The IC8's Bluetooth and ANT+ capabilities allow the user to access workouts, create training plans and analyze workout data with the ICG Training App, available on IOS and Android, or connect to a third-party apps with ANT+ for power and  cdence.

    The IC8 delivers up to 3,800 watts adustable via a resistance dial. The trainer also features a freewheel drivetrain and oversized chain with automated tension system.

    The IC8 Power Trainer is for fitness facilities that offer road cycling, triathlon and endurance-specific training and/or want to target cyclists and triathletes looking for an authentic indoor training experience. The product can be located on the main cardio floor or in performance studios.

    For group cycling scenarios, the IC8 comes with ICG Connect capabilities to capture the collective efforts of all the riders and provide a scenic and immersive group ride.

    "Ride after ride, you can trust in the accuracy of its power meter, feel the precision in its German engineering, and enjoy the magic of its amazing computer," said Allen. "If you're a cyclist, and you want to improve, this is your indoor trainer."

    Brunswick Corporation, the parent company of Life Fitness, acquired Germany's Indoor Cycling Group, a provider of indoor cycling equipment, in July 2016.

    More information at

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    TAIPEI, Taiwan (BRAIN) — Next year's Taipei Cycle d&i Awards will be held at a different time of year to correspond to the Taipei Cycle show's shift from spring to fall. The awards also will feature a new category for the growing interest in the Internet of Things (IoT): "IoT Applications for Cycling."

    Registration for the 2018 awards has officially opened. This year, iF DESIGN ASIA Ltd. will again organize the competition.

    Designers, manufacturers, and distributors across all sectors of the industry are invited to register their designs until Aug. 31, 2018. Both exhibitors and non-exhibitors of the Taipei Cycle 2018 are welcome to enter.

    Regarding the new category, organizers said, "In recent years, IoT has been steering the bicycle industry toward new directions of application and engendered the emerging trend of improving riding performance and rider comfort through the use of advanced technologies. For this reason, a brand new category, 'IoT Applications for Cycling', has been added to the TAIPEI CYCLE d&i awards. Submissions to this category might include wearables, handheld devices, Bluetooth-connected components, cloud systems, or system integration software for riding activities and the bicycle industry."

    In other competition changes, four out of the eight gold award trophies this year will go to the best complete bikes and complete e-bikes. The winner of the "Gold Award – Young Enterprise" special honor will be exempted from the award winner's fee.

    The jury session for the awards is scheduled to take place from Sept. 18-19, 2018.  The panel of judges will reveal the list of winners at a pre-show press conference on Sept. 19.

    Award categories are:

    • Bicycles Racing, Mountain/Cross, Urban, Special-Purpose, Kids' Bikes, etc.
    • Components + Parts Frames, Stems, Handlebars, Forks, Tires, Wheels, Crank Arms, Electrical Components, Brakes, Gears, Saddles, Pedals, etc.
    • Peripherals + Accessories Speedometers, Water Bottles, Bells, Air Pumps, Bags, Lights, Locks, Fenders, Paints, Tool Kits, Glasses, Helmets, Bike Racks, Child Bike Seats, Sportswear, etc.
    • E-bikes + Pedelecs
    • IoT Applications in Cycling Mobile Devices, Wearable Devices, Bluetooth Devices, Cloud Systems, Service Solutions, etc.

    Online registration is at

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    CHICAGO (BRAIN) — SRAM has announced the winner of a women's scholarship for the Professional Bicycle Mechanic Association workshop. The company announced the scholarship last month.

    Lindsey Yokley, of Trace Bikes in Nashville was chosen as the recipient of the scholarship award. Yokley has worked as a mechanic in a shop since 2014 and is very involved in her local cycling community as a ride leader and member of the Tennessee Women's Cycling Project. She also volunteers for the Harpeth Youth Cycling Club. 

    "I plan to use the knowledge I gain at this workshop to promote and educate cyclists on the products they own. I want to share with my customers, teammates and friends the full potential of their bicycle, the parts on it, and show them how to maintain it and make it last," she said.

    James Stanfill, the founder of PBMA, said, "The PBMA is excited to work with SRAM on this and more opportunities for women in our industry; we look forward to hosting Lindsey at our Portland workshop."

    PBMA is holding three, three-day technical workshops in three cities this fall and winter.

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    The mobile franchiser is considering smaller vans or "Velofix Light" operations.

    VANCOUVER, British Columbia (BRAIN) — Mobile service franchiser Velofix may depart from its usual practices as its eyes expansion into the core of the Big Apple.

    Velofix announced last week that it would begin serving some of the communities surrounding Manhattan, including Long Island, Brooklyn, Westchester County and Fairfield County. Victor van Eijk has purchased franchise rights in those Velofix territories, starting out with two vans this fall and expanding with more vans next year in the New York Metro area.

    But Velofix founder and CEO Chris Guillemet told BRAIN that it may take something different to service Manhattan, which is a very large bike market but has crowded streets and enormous rents. Guillemet noted that the Velofix Direct program, in which Velofix vans assemble and deliver bikes for more than 20 brands, plus Amazon, is an increasingly important part of its business, and he expects Velofix could fulfill many bike orders in Manhattan.

    "The amount of bikes getting delivered into that market is immense," he said. "We could have 20-plus vans there just doing deliveries."

    Guillemet said Velofix has not sold any franchises in Manhattan, and is considering servicing the island itself.

    "We are looking maybe at something like 'Velofix Light' as we get into more deliveries there. We may use smaller vans or different kinds of delivery vehicles. We are looking for the right kind of partners there, or we may look at doing something corporately."

    He said vehicles focused on deliveries wouldn't need as many tools or as much merchandise as regular Velofix vans. "You'd need a few tools and maybe some pedals, bottle cages and things like lights, but you wouldn't need the full array."

    He said there are ample opportunities to service bikes at corporations, as well as a lot of potential contracts servicing studio spin bikes. Although cycling is a seasonal sport in New York, he said Manhattanites order up a large number of holiday bikes that could keep Velofix delivery vans busy in November and December.

    Guillemet said Velofix is continuing to grow quickly and he expects it to have sold 150 franchises by year's end.

    "We are coming up on five years in operation, but we are still very much a new model. Our biggest challenge remains educating people that a service like this exists."

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    SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike officials say several more key bike and accessory brands have committed to participate in the second annual Fall CycloFest, planned for outside Charlotte, North Carolina, Oct. 19-22.

    Marin Bikes, Intense Cycles, Yakima Products,, Raleigh Electric, iZip, Haibike and other brands will join previously announced exhibitors including Cannondale, Specialized, Santa Cruz, Ibis, Pivot, Rocky Mountain, and Norco. Interbike said retailer registration has accelerated in recent weeks.

    "We're excited to see more brands and retailers jumping in and taking part in the event," said Pat Hus, the vice president of Interbike. "We had great success last year, but we also learned a lot. We've made some critical improvements to the event by moving the expo closer to the Whitewater Center, adding legit mountain bike racing, including an e-mountain demo component, and by bringing in some high-quality education for retailers."

    Hus added that brand and retailer activity started picking up just before Interbike and that momentum has carried forward since that event. Aggressive consumer marketing began in earnest in Mid-August and has ramped up in the past three weeks.

    New for 2017 is the addition of a dedicated e-bike trail designed to test the capabilities of today's eMTB's. The 1.4 mile off-road loop will allow retailers and consumers to test a wide variety of e-mountain bikes on a challenging loop and earn them a chance to win prizes. As of Tuesday there will be at least seven e-bike brands exhibiting at the event.

    SRAM Women's Program returns with 9-time U.S. National Champion & BMX Hall of Famer Leigh Donovan and other instructors on hand to teach bike skills clinics and presentation-style tech clinics during the event. There is no cost to participate in the clinics, but spaces are limited.

    A limited number of booths and sponsorship opportunities are available at Fall CycloFest. For more information, contact or 949-226-5745.


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    BRUSSELS (BRAIN) — European bicycle manufacturers plan to keep the pressure on Chinese bicycle manufacturers and are now taking aim at what the European Bicycle Manufacturers Association calls a flood of e-bikes jeopardizing European jobs and manufacturing.
    EMBA is alleging Chinese manufacturers are undercutting the home market with "heavily subsidized, illegally dumped Chinese e-bikes sold below their cost of production."

    EMBA's secretary general, Moreno Fioravanti, in a statement, said the association has filed a complaint with the European Commission demanding that imports from China be registered. He urged that the EC impose anti-dumping duties on the e-bikes. EMBA filed the complaint last week. At present Chinese manufacturers pay a 6 percent duty on e-bikes.

    Meanwhile, the EC announced in early September that an anti-dumping duty of 48.5 percent imposed in the late 1990s on Chinese-made bicycles would officially expire June 6, 2018. But commissioners said European manufacturers within the 28-member EU could seek a review of that expiration date which would effectively extend the anti-dumping duties another nine months. EMBA is expected to ask for such a review.

    As for e-bikes, Fioravanti said Chinese imports in the first seven months of 2017 have already exceeded all of last year's volume. "Imports into the EU of e-bikes from China increased from virtually zero in 2010 to a level likely over 800,000 in 2017," he said, urging the EC to start an investigation immediately.

    "European manufacturers invented the electrically power assisted pedal technology and the most recent innovation, the center engine system, which revolutionized the industry. With over 90,000 direct and indirect skilled workers, the EU bicycle industry has invested over 1 billion euros ($1.18 billion) in e-bike development in 2016 alone. Hence, major EU investments, innovation and competiveness, as well as substantial employment and the protection of the environment, would be at risk without the imposition of measures," said Fioravanti.

    The Confederation of the European Bicycle Industry, CONEBI, claims that e-bike production capacity in China stood at 51 million units in 2016 with Chinese consumers buying about 28 million units. CONEBI estimates that there exists an over capacity of 23 million units, more than ten times total European demand.

    In contrast, total 2016 EU production was just over one million e-bikes, a 13 percent increase over 2015. CONEBI claims that growth would have been higher except for the flood of "dumped" e-bikes.

    Overall, the European market is booming, but the explosion in growth of dumped Chinese e-bikes is rapidly taking away market share from EU producers and will annihilate European production within only a few years if legitimate trade defense measures are not imposed by the EU.

    "The European Commission must stop China dumping e-bikes and immediately register imports so anti-dumping duties can be applied retroactively. We are confident the European Commission will find that China is dumping e-bikes on a massive scale and that is causing material injury to European manufacturers.

    "Anti-dumping measures are clearly in the EU's interest because e-bikes are a strategic, innovative industry for Europe's green and smart e-mobility future, and European consumers and suppliers all want local EU production to prosper," the statement said.


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    PORTLAND, Ore. (BRAIN) — Chris King Precision Components is hosting a panel discussion on the state of the independent bicycle dealer, with participants including bike retailers and representatives from several major brands. The discussion will be held Friday Oct. 13 at CKPC's headquarters here, and will be part of three days of events including factory tours and group rides. 

    The panel discussion is titled, "The State of the IBD in an Evolving Retail Landscape." It will be moderated by Pinkbike. Retailers will join representatives from Santa Cruz Bicycles, Pivot, Fox Racing, and other brands.

    "The focus is on setting the IBD up for success in regards to an omnichannel product launch calendar in an era of ever changing spec," CKPC said.

    Panel discussion topics include:

    • How have product launches changed? What are the effects on your business of these changes?
    • Do you feel that customers are responding well to the new style of launches?
    • How are you leveraging other business categories such as; service center, shuttle service, travel, or soft goods?
    • How are new product specs effecting IBDs? How does it effect the assortment that you stock?
    • How is the industry approaching direct to consumer sales?

    There will also be a segment of the panel discussion that includes questions submitted by Pinkbike readers.

    The panel discussion is at 12:30-1:30 p.m, breaks for lunch and then resumes for another hour, 4-5 p.m., with a Q&A session from 5-6 p.m.

    On Saturday Oct. 14, There will be a Chris King Open House and Builder Showcase that is open to the public. Custom bikes from Allied, Argonaut, Breadwinner, Caletti, Crema, DeSalvo, Moots, Seven, and Simworks will be on display, showcasing Chris King's new Matte Punch color. ENVE and Santa Cruz will also be displaying special bikes and components. CKPC factory floor tours will be given.

    On Sunday, Oct. 15, there will be a bike ride hosted by Breadwinner Cycles and Cafe 8:30 a..m The ride will begin from Breadwinner Cycles and Café at 2323 North Williams Avenue in Portland. The ride will be of moderate pace and regroup at the top of bigger climbs.

    For any questions contact

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    CHICAGO (BRAIN) — SRAM has shifted to dedicated sales channels for its aftermarket and OE businesses and has made several staff changes as a result.

    Ian Young has added Asia to his existing responsibilities for European AM Sales. Young and his family have relocated from the UK to Taichung, Taiwan, and will be based there for the next several years. Ian Wang, based in Shenkang, Taiwan, will shift his responsibility to focus ao AM sales, reporting Ian Young.

    Billy Yu will focus on OE customers as SRAM's Asian sales director. His responsibilities include selling efforts to regional bike brands, but with increased efforts in technical training and demand planning at key assembly factories. He will also manage the Taiwan customer service team. Elbert Cho has been promoted to OE account manager, reporting to Yu.

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    NICA now has 21 leagues.

    BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association will be adding new high school race leagues in Maryland and West Virginia.

    NICA's network now includes 21 leagues, including programs in Alabama, Arizona, Arkansas, Colorado, Georgia, Idaho, Maryland, Minnesota, Nevada, New Jersey, New York, North Carolina, Northern California, Pennsylvania, Southern California, Tennessee, Texas, Utah, Virginia, West Virginia, and Wisconsin.

    Austin McInerny, NICA's president, said, "We are pleased to welcome Maryland and West Virginia into the flourishing NICA community. These new leagues bring key players in America's mountain biking scene into the NICA fold as well as tremendous talent and experience in their founding committees. Geographically, we are filling large pockets in the Eastern U.S.A., and our national NICA team is looking forward to providing training and support as both leagues prepare for their inaugural seasons. With the addition of these two states, NICA now has the infrastructure in place to serve nearly 60 percent of the country's population; we are well on our way towards fulfilling our mission of providing every American teenager the opportunity to build strong body, mind and character through participation on a school cycling team."

    NICA's network includes approximately 6,000 licensed coaches who are working with over 14,000 student-athletes. 

    More information: Maryland League website | West Virginia League website.

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    SAN CARLOS, Calif. (BRAIN) — Mobile bike shop franchiser Beeline Bikes has launched its first location in Indiana in an agreement with the well-known regional retailer Bicycle Garage Indy.

    Beeline Bikes Powered by Bicycle Garage Indy is owned and operated by Randy Clark and Scott Helvie.

    "Bicycle Garage Indy has been in business since 1983, and we pride ourselves on having the most knowledgeable service departments in Indianapolis. The opportunity with Beeline Bikes was a seamless fit with our current business model, offering an additional component that will help us better serve our customers," said Helvie. "Our new Beeline service provides the convenience we were missing before, so our customers can get their bike fixed whenever and wherever they are."

    An Indiana native, Scott Helvie discovered his passion for bikes in high school, which carried over into college. After graduating from Purdue University with a bachelor's in economics, Helvie began looking for jobs in the bicycling business. He worked for Bicycle Garage Indy for about five years before joining Giant Bicycle as territory manager where he worked for 10 years. In 2014, BGI's founder and chief executive officer, Randy Clark, approached Helvie about transitioning the shop's ownership to the former employee. With more than 15 years of industry experience under his belt, Helvie now co-owns BGI with Clark and manages day-to-day operations at BGI's chief operations officer.

    Beeline Bikes Powered by Bicycle Garage Indy will assemble and deliver any new bike purchased on the Raleigh Bikes USA and Diamondback Bikes websites in Central Indiana for no cost. 

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    WASHINGTON (BRAIN) — SRAM is conducting a recall with the US Consumer Product Safety Commission of 7,000 Avid SD7 direct-pull rim brakes, sold in the aftermarket and as original equipment on an ElliptiGo model. 

    According to the CPSC, a rivet in the brake assembly can loosen or disengage, resulting in brake failure, posing crash and injury hazards to the rider. SRAM has received five reports of loose or detached rivets. No injuries have been reported.

    Consumers are being told to contact SRAM at 800-346-2928 from 9 a.m. to 8 p.m. ET Monday through Thursday, 9 a.m. to 6 p.m. ET Fridays or online at

    The recall involves the Avid SD7 bicycle mechanical rim brake. There is a date code stamped on the back of the brake arm with the date format DDMMYY representing the day, month and year of manufacture. 

    The brakes were sold by bike shops, and online at and, from June 2014 to May 2017. They were also original equipment on ElliptiGO model 11R elliptical cycles, sold from October 2014 to May 2017.

    More information: | SRAM Consumer recall notice.

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    COLORADO SPRINGS, Colo. (BRAIN) — Haute Route, a multi-day event series for amateur road cyclists, has appointed cycling industry veteran Micah Rice as head of operations for North America. Rice comes to Haute Route from USA Cycling, where he has been vice president of national events for the last five years. 

    Headquartered in Colorado, Rice will manage day-to-day operations for Haute Route's U.S. office.

    "Haute Route has ambitious growth plans in North America and Micah's decades of expertise will be a great asset as we continue to build unprecedented experiences for amateur riders in 2018 and beyond. He is a proven leader with a track record of success in the development and execution of high level cycling events," said Alain Lambert, the chairman of Haute Route North America.

    Rice said, "I am thrilled to join the Haute Route team and support its growth plans for North America. Amateur cyclists of all fitness levels, experience and riding abilities are increasingly looking for premium experiences and new challenges. Haute Route offers an event format and pro-like services that are unique and needed for this market."

    Haute Route runs 3- and 7-day events where amateur participants ride challenging routes and enjoy support similar to that received by top pro racers. Haute Route launched its first North American event in June with the Mavic Haute Route Rockies. Another Colorado event is planned for 2018, along with six events in Europe.

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