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    CINCINNATI (BRAIN) — Steadyrack, based in Perth, Australia, has formed Steadyrack USA, based here.

    "We have seen strong growth and are now well-poised for continued expansion. With U.S. offices and fulfillment in Cincinnati, Ohio, Steadyrack USA can continue to deliver a stellar service experience and fast order turnaround times," said David Steadman, the CEO of Steady Corp Pty Ltd.

    Steadyrack offers a line of bike storage products for residential and commercial applications, including options for fat bikes, fenders and classic bikes. More information at or email

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    SANTA FE, N.M. (BRAIN) — BTI has launched a new product developed in-house. 

    The distributor said Tookus chamois cream offers cyclists non-greasy protection and lubrication for all-day comfort in the saddle, without chafing. The formulation features tea tree oil, known for its anti-bacterial, anti-fungal, and anti-inflammatory properties. The company said the cream contains 100 percent all-natural ingredients including Witch Hazel, Grape Seed Oil, Vitamin E, Aloe Vera Extract, Konjac Extract, Shea Butter, and Yellow Bee's Wax. It is made in the USA.

    A 2 ounce reusable tin retails for $9.99. 

    More information at or

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    MADISON, Wis. (BRAIN) — Saris Cycling Group is reducing its U.S. distributor count from 10 to six, parting ways with BTI, Downeast, Hans Johnsen Co.. and KHS. Saris will continue to be distributed by Giant, Hawley, J&B, Olympic Supply, Trek and QBP.

    The company, the parent of Saris Car Racks, Bike Fixation, PowerTap and CycleOps, said the changes were necessary for growth and to streamline the business and better respond to market demands.

    "We appreciate the partnerships we have had with these valued distributor partners and wish them all the best," said Jon Lewis, Saris' national sales manager. "This is never easy, but a reduction in distribution will allow us to streamline our efforts to better serve our dealers through this rapidly changing retail landscape. We are confident our remaining distributors will rise to the inventory and service needs our dealers have come to expect."

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    HELSINKI, Finland (BRAIN) — Amer Sports has announced that Bernard Millaud, the president of its cycling category and a member of Amer Sports executive board, has decided to step down from his current role and is appointed to a special advisory role reporting to Amer Sports' president and CEO Heikki Takala.

    The Cycling category, which includes the Mavic and Enve brands, will now be led by general manager Gary Bryant, who will be reporting to Takala. The role will not be an executive board position, in line with Amer's recent simplification of its board structure.

    Bryant has been with Amer for 14 years, most recently as vice president of Arc'teryx product & merchandising, based in Vancouver, Canada. He is a British citizen.

    "I want to thank Bernard for his contribution over the past 15 years as the leader of our cycling business, and in particular for the past eight years as president of Cycling and member of Amer Sports' executive board," said Takala. "Further, I am very pleased to welcome Gary Bryant into the role of general manager for our cycling business. Gary has a strong track record in the company and he has been instrumental in the success of the Arc'teryx brand. I am happy to promote a strong internal talent into this important leadership role."

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    OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.

    Ogden is working with the EU4SportsClusters Alliance, a project co-financed by the European Commission, to bring in representatives Sept. 17-20. The alliance is made up of five European partners: INDESCAT from Catalonia, Spain; Sports & Technology from The Netherlands; European Platform for Sports Innovation, from the Cluster Montagne, Auvergne-Rhône-Alpes, France; and Flanders' Bike Valley, from Belgium.

    "The opportunity to come to Ogden is unique in the way that the area has everything that the EU4SportsClusters Alliance is looking for — the support, the geography and the sports facilities for cycling, skiing and outdoor recreation," said Bert Celis of the EU4SportsClusters Alliance. "This trade mission allows companies to explore the possibilities of this promising market, and go into dialogue with established U.S. companies and business experts of all kinds."

    Ogden Mayor Mike Caldwell said, "Hosting this trade mission will connect Ogden with outdoor industry partners and discover synergies for business growth. We want to open doors to global outdoor brands and support their efforts as they look to Ogden's mountain to metro community as their partner for U.S. market expansion."

    Mission attendees will hold business meetings with Ogden area outdoor companies, tour Utah ski resorts, and visit the Ogden Business Exchange, a lifestyle themed business park for cycling and outdoor companies.

    Outdoor companies and trade business resources can register to attend the mission and schedule meetings at

    Outdoor brands with facilities in Ogden include Atomic, ENVE, Goode Ski, Mavic, Mercury Wheels, Osprey Packs, Rossignol, Salomon, Scott USA, Suunto, and Tektro/TRP Brakes.

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    BOURNEMOUTH, United Kingdom (BRAIN) — Reid Bikes has opened its first Argentina distributor, Aries Comercial SA.

    The distributor placed its first order this month, the UK-based brand announced.

    "We are very excited to be expanding into the South American market and continuing to grow Reid into new countries. We love having more riders on our bikes and are glad we can enter this part of the world," the company said in a release.

    "As always, we aim to be competitively priced, creating high quality bikes that everyone can afford to ride and the Argentinian market is no different."

    Reid's international account manager, Troy Kniveton, said, "Reid bikes are keen to expand internationally and we identified Argentina as a growing market with great growth potential, so we are very excited to have now secured a local distributor for this region. With a growing population, GDP and an appetite for having an active outdoor lifestyle, Argentina appears to have all the characteristics for a successful venture for Reid bikes. We anticipate great success and are very happy that Aries Comercial SA have bought into our brand and vision. Reid is dedicated to produce affordable, stylish and great quality bikes which we hope the Argentinian market appreciates and sees value in."

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    SAVAGE, Minn. (BRAIN) — Wolf Tooth is offering a kit to convert RockShox's hydraulic Reverb dropper post remote to work with its cable-activated ReMote lever.

    "Our patent-pending Sustain mechanism leaves the internal brake untouched while simplifying the Reverb system substantially, freeing up significant space inside of the seatpost while allowing the use of our proven, robust, and easily-serviced ReMote lever. Tactile feedback is improved, return speeds are accelerated, and lever throw is reduced," the company said.

    Besides use of the ReMote, the Sustain mechanism offers easy cable detachment and a 40 millimeter reduction of in-frame height when compared to Connectamajig-equipped Reverbs.

    The company said it's a 20-minute job to make the conversion. 

    The Sustain works on RockShox Reverb Stealth generations A2 and B1 Stealth internal routing dropper posts. It is not compatible with A1 spec or with non-Stealth externally routed droppers. 

    The Sustain retails for $89.99. 

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    LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."

    Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."

    CrossVegas race director Brook Watts said, "Every athletic effort requires proper hydration and cyclocross in a climate like Las Vegas may be the ultimate test. The unique formulation of idrink promises to keep the athletes, staff and guests at CrossVegas performing at the highest level."

    GreenOne Holdings, the creators of idrink, is a nutrient company that claims to have developed the world's first multivitamin water, using nanotechnology to produce nutrients that are 1/1000 the size of a red blood cell, which the company said allows the nutrients to be absorbed more rapidly. The company said idrink is available in over 500 convenience stores in Las Vegas, including Terrible Herbst, Pit Stop, and Get N Go.


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    OGDEN, Utah (BRAIN) — TRP has made two changes to its management structure as it focuses on OEM service, support and delivery.

    Dave Biehler has been promoted to domestic sales manager. He will now handle TRP/Tektro distributors ordering through the U.S. office and small builder OEM sales.

    Cody Phillips is taking on a new role at TRP as OEM technical sales coordinator. This will include visiting manufacturers to show current and future products and scheduling test rides.

    "Both these roles are vital functions that stress the high importance we place on fulfilling the best possible OEM service. This is part of TRP's effort to meet the needs of every customer's needs at the best possible price, no matter the order size," said Lance Larrabee, TRP's managing director.

    "Dave and Cody are highly skilled, knowledgeable and hard-working members of the TRP team and I know they'll be giving their all."

    Biehler will continue his role as office and inventory manager of the TRP/Tektro U.S. service center in Ogden; Phillips will continue managing TRP's PR, social media, and sports marketing activities.

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    ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association and New England Sports Reps, two trade groups, are merging to become Eastern Active Sports Reps. Members of each group voted in January to begin the merger, and last month the bylaws for the new organization were approved. The new entity is incorporated in Vermont and is awaiting 501(c6) approval from the IRS.

    The new organization brings together 660 reps into its combined membership. 

    “The overarching goals of merging were to make it easier for reps, retailers, and our outdoor industry partners to do business together. EORA and NESR shared mutual seasonal roles in the New England trade show cycle. By merging our groups, we’ll consolidate the point of contact for everyone involved, work as a unified team across all seasons, and market our trade shows and values more effectively,” said Allison Frazier, president of EORA. 

    Will Masson, the president of NESR, said, “We, at NESR, are super excited to have completed a three-year process to merge NESR & EORA into one new group. The opportunities to work as a single entity were very clear from the beginning and we are thrilled it has come to fruition. The timing could not have been better with the current changes in our winter and summer outdoor industries.” 

    Nine board members for the new organization were voted in on Sept. 1, with three representatives each from New England, the Mid-Atlantic, and the Southeast regions. Their first board meeting will be held in early October in Washington D.C. 

    The merged organization will maintain two regional offices in Massachusetts and North Carolina, and keep existing staff in place. Debbie Motz will continue as the organization’s southern director in Asheville, and Maureen Bliss will serve as the organization’s northern director in Westborough

    A representative for the newly formed group said the board plans to establish a marketing team at the October meeting and may come up with a new name and logo for the group, which would be announced in March.  


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    LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is responding to increased interest in digital delivery of industry news and information by hiring Colin O'Brien as digital director. O'Brien will assume a leadership role in developing and executing digital strategy to enhance and expand BRAIN's digital media platforms.

    "As our audience and our advertisers request that we deliver more of our content digitally, we are putting greater focus on enhancing and expanding our digital properties to deliver content in new ways. The digital world is always evolving, so we're bringing on Colin to help us stay ahead of the curve," said Megan Tompkins, the magazine's publisher.

    "Our advertising partners will benefit from his extensive digital expertise as well, as Colin will help us offer more digital advertising options, increase online engagement and measure the effectiveness of brand campaigns."

    O'Brien is passionate about the intersection of publishing, design and technology and brings broad experience to BRAIN. O'Brien is already familiar with its inner workings, having been contracted to redesign, develop and maintain the most recent version of as well as contribute graphic design for the Interbike Show Dailies for the past seven years.

    Besides contract work for BRAIN, O'Brien has worked with multiple digital agencies and through his own consultancy to design and develop web platforms, execute audience engagement campaigns, and strategically leverage the latest technology to increase revenue for publishing clients such as High Country News, Mountain Gazette, Gear Institute and Paddling Life. O'Brien is also a skilled photographer and videographer.

    "Working with the staff of Bicycle Retailer in various capacities over the last 10 years, I recognize the passion and depth of knowledge the entire team brings to the bike industry. I am excited to join the team full time to build on the work we have already completed and look forward to delivering new approaches for storytelling, connecting retailers and suppliers, and creating innovative ways to help brands and advertisers reach more of their target audience."

    In addition, BRAIN will realign sales territories as two longtime sales reps have left the magazine. Peter Kirkpatrick (PK) has retired after 26 years as the Northwest sales rep for the magazine. Gary Newkirk has moved on after six years with the magazine handling sales in the Southwest, as well as having sales and marketing responsibilities.

    "PK sold ads into the very first issue of Bicycle Retailer and has been instrumental to its success over many years. Gary added value in various capacities including sales, marketing and photography. We are grateful for their contributions to the magazine and to the clients they served," Tompkins said.

    Advertising inquiries for brands on the West Coast can be directed to Tompkins at

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    FRIEDRICHSHAFEN, Germany (BRAIN) — Topeak unveiled a new bike case at Eurobike, the PakGo X. The case fits 650c and 700c road and TT bikes, and some hard tail mountain bikes. The case, expected to be available to consumers in late January of 2018, features an upright design that allows luggage-like rolling when traveling. The case includes a built-in TSA lock, carrying handles, and four large multi-directional wheels, making easy to transport, the company said.

    The PakGo X's shell is made from a German polymer, Makrolon, a polycarbonate material that Topeak said makes PakGo X tougher, stronger, lighter, colorfast, and more abrasion resistant than other carriers. It weighs in at 12kg/26.5 pounds. Internally, the PakGo X includes an internal mounting stand that is removable from the case, compatible with both QR axles and 12mm thru axle. The stand holds the frame securely and facilitates disassembly and reassembly. Two wheel bags are included, along with a dummy hub and chain guide, a headset spacer, protective padded sleeves, and drivetrain cove, along with inner pockets to help keep gear organized.

    The PakGo X is expected to retail at $849.95  and will be available through Topeak's U.S. distributor, Todson.

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    SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is calling on all mechanics to sign up for its Mechanics Challenge, now in its second year. The competition will test mechanics' ability to complete several tasks that they perform on a regular basis as quickly as possible for a chance to win prizes from Park Tool and Shimano and a hotel stay for next year's Interbike show in Reno-Tahoe.

    Many of the challenges in 2016 were meant to incorporate equalizers that were comical in nature, but after receiving some constructive comments from participants, the event this year will feature tasks that are more straightforward. Last year's winner, Win Allen of Win's Wheels, will defend his title.

    "I applaud Interbike for putting together the Mechanics Challenge last year," said Allen, president and CEO of Win's Wheels and the 2016 overall Mechanics Challenge winner. "I'll be out there again to see what new challenges they put together, and hope to bring the title back to my shop again this year."

    Members of the Professional Bicycle Mechanics Association (PBMA) will staff and judge each challenge station, while Project Bike Tech will manage on-site registration. Each station will be timed to keep track of individual times on a leaderboard monitor throughout the event.

    The Mechanics Challenge qualifying rounds will take place over two days on Wednesday, Sept. 20, from 10 a.m. to 5 p.m. and Thursday, Sept. 21, from 10 a.m. to  2 p.m., with the top four competing in a semifinal round. Those four will tackle a new course in a head-to-head, non-timed heat for the chance to win.

    To register, go to

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    BREA, Calif. (BRAIN) — When Bob Webber and Robert Reisinger launched 6D Helmets six years ago, they were betting on new technology to put them in the big leagues of helmet design. That technology has paid off as the company, along with its partner, Dynamic Research, won a prestigious $500,000 grant for its Omni-Directional Suspension technology or ODS for helmets. The award was announced Wednesday.

    "Yesterday was a pretty exciting day for us," Weber said in an interview. "What's happened is very, very special for us. But the process took a lot longer than we thought," he added.

    The money comes from a $60 million initiative funded by the National Football League, General Electric and Under Armour supported by the U.S. Commerce Department's National Institute of Standards and Technology (NIST).

    6D, which will have a booth at Interbike, has applied some of its newest technology in its current line of helmets for mountain bikers. It also manufactures helmets for the motorcycle industry.

    While testing ODS during the competition, 6D developed a more efficient and lighter version for use in its bicycle helmets. The company used the new design in its ATB-1T EVO Trail helmet, which has been available at specialty bike shops since March, Weber said.

    This is the second grant the company has won as part of a Head Health Challenge, a four-year effort to better protect football players from brain concussions. Last year, as BRAIN reported, the company had won a $250,000 grant and was vying with four other competitors for the $500,000 award.

    "The goal of this challenge is to support innovation and help stimulate the marketplace with next-generation materials and design, and the impressive work by Dynamic Research and 6D Helmets has the potential to do just that," said Jeff Miller, NFL executive vice president of Health and Safety Initiatives in a press release.

    Robert Reisinger, director of engineering and co-founder of 6D Helmets, said, "The Challenge allowed us to exercise material testing and analysis that further unlocked the potential of our ODS technology.

    "Over the course of the challenge, we gained a greater understanding of its capabilities by individually tuning for both linear and rotational forces to reduce brain injuring acceleration. Some of these new features are already supported in our latest product offerings," he added.

    Part of the process was the development of new testing techniques by the NIST. "They had to develop special equipment to do the testing and they found that our technology was better than the control materials they were using," Weber said.

    Asked whether their design would soon be incorporated into football helmets for the NFL, Weber said it's "way to early to say." But, he added, we're looking at all the opportunities for OSD technology to be applied to helmet designs.

    OSD technology was originally developed in 2011 and was sold commercially in its 2013 bicycle and motorcycle helmet lines. During the Head Health Challenge, 6D and Dynamic Research used advanced computer modeling, finite element analysis, and a series of improvements to create a novel derivative of its technology with an unusual geometric structure.

    The judges' decision was based on the new multi-impact material systems' performance, potential commercial application and novel design. It reduced certain measures of impact by more than 70 percent when compared with baseline foam material commonly used in protective gear.

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    A customer alert on Mack Cycle's Facebook page.

    MIAMI (BRAIN) — On the heels of flooding and devastation in Houston following Hurricane Harvey, Florida businesses are bracing for what is being forecasted as a Category 5 storm set to hit the state this weekend.

    Irma was set to hit Southern Florida by early Sunday, but mandatory evacuations had been issued by Thursday in some parts of Miami-Dade County and public schools in the county were closed Thursday and Friday.

    Mack's Cycle & Fitness, one of the Miami area's largest retailers, was closing early Thursday afternoon when BRAIN called. 

    "We'll be closed through the weekend and I hope we can re-open Monday or Tuesday depending on how the weekend goes," said Isabella Rojas, a lead salesperson at Mack's. "We are one of the few shops open today. No one is coming in, people are just out getting gas and supplies," she added.

    Miami-based distributor J&B Imports was bracing for the worst, said co-CEO Ben Joannou, Jr.

    "We're making all kinds of arrangements to make it through the pending storm," Joannou said. "J&B was wiped out 25 years ago with Hurricane Andrew. It blew through South Florida and left us with no roof and only three walls at our corporate headquarters. This storm is bigger and stronger than Andrew. We're definitely concerned and doing all we can to batten down the hatches and make arrangements for operations to continue. We'll know more Monday morning."

    J&B planned to be open as usual Thursday and Friday, although Joannou said truck companies will not be picking up or delivering in the area on Friday. "But we'll be here at our headquarters to support other warehouses around the country. They will be shipping as normal," he said.

    He said if Irma heavily damages the Miami warehouse and headquarters, the company plans to immediately move its headquarters to its facility in Fort Wayne, Indiana. He said it took six months to rebuild the Miami warehouse after Hurricane Andrew.

    He said some employees have already left to prepare their homes for the storm. "A lot of people won't come in Friday. Hopefully we'll have a place for them to come to Monday," he said.

    At Miami Beach Cycle Center, just three blocks from the ocean, owner Alex Ruiz said he planned to stay open Thursday and maybe Friday.

    "We're starting to make preparations now," he said. He said he expected the store's impact-resistant windows to withstand Irma, but the store was putting out sand bags to protect from floods, removing letters from an exterior sign and getting merchandise up off the floors.

    "We've never been in the face of such a powerful storm so we don't know what will happen," he said.

    Ruiz said he didn't plan to leave his home during the storm.

    "We're staying here. The house is all boarded up. I don't like to leave; our life is here. There are no guarantees that wherever we would go the storm is not going to follow us," he said. "We're going to bunker down and hopefully we can clean up afterwards and get going again."

    Fusion Pro Bike Shop on Biscayne Boulevard in Miami emailed its customers that it would be closed Thursday until further notice. 

    Cycle World in Miami, a Trek and Giant dealer, said it intended to close at 2 p.m. Thursday, and that it would remain closed throughout the weekend, reopening Monday.

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    SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has responded to Oregon's controversial new bicycle tax with a promotion that promises to deliver thousands of dollars to mountain bike projects across the state.

    The company is dubbing its program "The Oregon Trail Tax." Santa Cruz will match the $15 per bike tax customers pay on every Santa Cruz and Juliana bike sold in the state starting Sept.1 and for the remainder of 2017. Proceeds will be split evenly between three trail advocacy organizations that build trails in the state — the Northwest Trail Alliance, the Central Oregon Trail Alliance, and Team Dirt.

    "The whole thing seemed like a bad deal for Oregon cyclists in general and mountain bikers in particular," said Santa Cruz Bicycles' CEO, Joe Graney. "It doesn't look like any of the money collected from the sale of mountain bikes will actually benefit mountain bikers, so we thought we'd try and do something to ease the pain of our northern neighbors."

    To promote the program, Santa Cruz is sending Oregon retailers posters, hangtags and social media assets to use in-store and online. The artwork's theme is based on the classic computer game The Oregon Trail, a simulation that pitted would-be pioneers against the Wild West. Dysentery infection was a common cause of death in the game and it played into the program's tagline — "Buy a Santa Cruz, We Kick in $15, Nobody Dies of Dysentery."

    The bike tax is part of Oregon's new transportation bill that adds a $15 per bike fee on new bikes with 26-inch or larger wheels that sell for $200 or more. The fees will be funneled into a fund called Connect Oregon that provides matching grants for commuter bicycle infrastructure. That's good news for road cyclists and commuters, but it's doubtful that the money will go toward a mountain bike project.

    Santa Cruz will send a kickoff check for $1,000 to each of the trail organizations on Oct. 5, the day retailers start collecting the tax, and then send monthly dividends through the end of the year. Santa Cruz will be working with dealers to account for bikes sold for the duration of the promotion.

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    CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo has launched an online auction of its Fit Series entry-level triathlon bike, the Kilo Race, to support the OneStar Foundation’s Rebuild Texas Fund, which was established through a $36 million contribution from the Michael and Susan Dell Foundation. The fund will focus on a long-term vision for recovery from Hurricane Harvey of the affected areas along the Texas coast. The auction will be hosted by eBay Sept. 6-16 at 12:46 PM with bids starting at $1,000. 

    The bike has an MSRP of $3,000. 

    The winning bidder will be able to select the size that best fits them from small to extra-large, and the bike will be shipped directly to the winner or to their local QR dealer. 

    “We have such wonderful customers in Texas, and we wanted to do something to help them and the communities that were hit so hard by Hurricane Harvey,” Peter Hurley, the president of American Bicycle Group, the parent company of QR. “We looked around for what we believed to be an impactful opportunity to assist and chose the Rebuild Texas Fund. The Fund will take a ‘big picture’ approach since long-term help will be necessary for the battered communities, and the Fund is managed by OneStar Foundation and supported by the Michael and Susan Dell Foundation. We thought it was a solid choice.”

    The auction is open now on

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    Sessions include research findings, market trend discussions, legislative updates, and training opportunities.

    SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released its full schedule of e-bike training, to be held within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks.

    Pat Hus, the vice president of Interbike, said, "Having just returned from Eurobike this week and seeing what is happening with e-bikes in Europe, the opportunities that exist for North America are staggering. Our jobs as tradeshow producers is to help facilitate this opportunity for both retailers and suppliers. Much is changing in this fast-paced segment and everyone needs to stay on top of trends and where things are going. The content in the Electric Theatre will give everyone those insights and tools to be successful in the category."

    Seminars will run daily from 10am-4pm at the presentation stage located in Hall D near The Circuit test track. Examples of some of the content include:

    Electric Mountain Bikes: "Where Can I Ride?"
    The BPSA and PeopleForBikes are working with land managers and advocates to grow understanding about e-MTBs in order to drive progressive, local-based policies that give people a place to ride their eMTB. This panel will cover new information on local, state, and federal eMTB policies, and resources available for land managers and advocates.

    Successful Storytelling: Social & Traditional Media Outreach for eBikes & Beyond
    In this presentation, Melissa Balmer, the marketing and media outreach coordinator for the Electric Bike Association and Ebike Expos, and former media director for the California Bicycle Coalition, shares tools and tips.

    The Rise of Electric Bikes in the US: Market Trends
    How is e-MTB adoption in the U.S. progressing, and who's buying them? In this data-driven overview, Bosch will sprinkle some of its own insights gleaned from customer surveys and other research to point out important trends in the U.S. marketplace.

    A complete list of sessions, including the full schedule and descriptions can be found at


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    BROOMFIELD, Colo. (BRAIN) — SealSkinz will debut its new Super Thin and Super Thin Pro Socks at the upcoming Interbike show. The new socks are 33 percent lighter than SealSkinz' original "thin" socks due to a new eco-friendly bamboo inner layer, new outer yarns, and an improved knitting pattern.

    "The new Super Thin Socks complete our sock line and provide key depth to our spring-summer assortment," said Brendan Collins, SealSkinz USA's national accounts manager.

    "It's been fun to put these new socks into the hands of buyers and see how surprised they are when I tell them that they still come with our lifetime guarantee and are 100 percent waterproof and breathable."

    All Super Thin Socks are constructed with SealSkinz' proprietary Stretchdry technology, a fusing of two layers above and below a waterproof and breathable membrane. The Super Thin Pro Socks additionally have Hydrostop silicone-free elastic taping to reduce water ingress at the cuff, elasticated ankles, insteps, and cuffs, and are available in Blue/White, Red/White/Blue, Neon Yellow/Black, and Coral/Red color combinations, as well as Black/Grey.

    There are four styles of Super Thin Sock, encompassing two lengths and two levels of performance. They are: the Super Thin Ankle (MSRP $32), Super Thin Mid (MSRP $35), the Super Thin Pro Ankle with Hydrostop (MSRP $45) and the Super Thin Pro Mid sock with Hydrostop (MRSP $50).

    SealSkinz Super Thin Socks are designed for activities including road riding, mountain biking, hiking, backpacking, climbing, rafting, camping, and boating. 

    The company said the socks are impervious to wind, dust, and sand, expanding their use to hot and dry areas. The new bamboo lining is soft and comfortable, and absorbs and releases up to four times more moisture than cotton, the company said. Bamboo is also anti-microbial, which reduces the build-up of odors over time.

    More information at

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