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Shred and Slytech to complete move to Park City this month

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PARK CITY, Utah (BRAIN) — Eyewear and protective brands Shred and Slytech are celebrating their 10th anniversary this year and will complete a move from New Hampshire to Park City, Utah, this month.

The brands were launched in In 2006 by Olympic gold medalist and world champion alpine skier Ted Ligety and Carlo Salmini, a materials engineer and graduate of MIT.

"We didn't have a business plan like all of our competitors, but we had plenty of ambition and the vision to make the products we had always craved," Ligety said.

"Shred's inaugural collection consisted of a single goggle frame, available in a healthy dose of neon. Iconic, original, loud — whatever you called them, our goggles were visible from across the valley."

The brands' new office is just a few minutes from the slopes, which the company said will aid in product development. It's also a return to the brands' roots.

"Carlo and I first had the vision for Shred and Slytech while mountain biking on the Wasatch Crest Trail," Ligety said. "After launching the brands, we initially ran our U.S. operations out of my garage in Park City, enlisting our friends as sales reps."

"It's been an amazing journey, and we're especially excited to kick off the next chapter in Park City," he said. "Ten years in, we're still building the products of our dreams. Despite the challenges of our industry and our time, we always work with a smile on our face knowing Shred and Slytech will stand the test of time."

 


Giant's global sales continue to slump due to weak markets in US and China

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TAICHUNG, Taiwan (BRAIN) — The global slump in bicycle sales, especially in the U.S. and China, has taken a toll on Giant's first three quarters of 2016 with overall revenue down 6.5 percent.

Giant posted revenue of NT $44.2 billion ($1.38 billion) for the first three quarters compared to the same period last year of NT $47.3 billion. After tax income for this year's three quarters was down 19.9 percent from NT $3 billion in 2015 to NT $2.4 billion this year.

Giant officials said in a press release that while the company has benefited from e-bike sales in Europe and a strong market in Japan, a poorly preforming U.S. market—still plagued by high inventory levels — took a bite out of sales.

That was compounded by a continued slow down in sales in China where demand for its bicycles remains soft. Despite the downbeat financial news, Giant officials predict that inventory in the U.S. will return to normal as spring sales unfold next year.

The company has unveiled its 2017 model line and said that retail feedback has been positive, especially for its mountain bike line spec'd with its proprietary carbon wheels and shock system.

Giant's line of adventure e-bikes also enjoyed significant growth in Germany and France. "Next year these products will be available in North America and Australia, and are expected to contribute to Giant's growth in those markets," the release said.

Pioneer now shipping power meters introduced this fall

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IRVINE, Calif. (BRAIN) — Pioneer's Cycle Sports Division is now shipping products introduced at Interbike this fall, including the SGY-PM9100 Series Dual Leg Power Meter, which is compatible with Shimano's Dura-Ace R9100 cranks, and the SGY-PM9100C Power Meter Kit, which adds Pioneer's dual leg power meter to existing Dura-Ace R9100 cranksets. 

Pioneer is also shipping power meters compatible with Campagnolo, Cannondale and FSA cranks, as well as Shimano mountain bike models, XTR Trail and XT. The power meter kits can be installed on the cyclist's existing crank or crank arm. The kits offer the same force direction data and advanced HDPower Metrics as other Pioneer cranks. The power meter kits are available in three installation options: SGY-PM9100C Dual Leg Power Meter Kit for consumer supplied dual leg crankset, SGY-PMLTC Power Meter Upgrade Kit for consumer supplied left crank arm and SGY-PMRTC Power Meter Upgrade Kit for consumer-supplied drive side crank.

"A power meter is a necessary training tool for any level of cyclist with a passion to improve," said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc. "Pioneer's power meter measures your effort instantaneously in real time to help you get fitter, faster and more efficient on the bike. Buy a power meter, beat your friends."

Timing and availability of products:

NOVEMBER
· SGY-PM9100 Series Dual Leg Crankset – Preinstalled Power Meter on Shimano DURA-ACE R9100 crankset

· SGY-PM9100C (Dual Leg) Power Meter Kit: Campagnolo Potenza 11, Shimano DURA-ACE R9100

· SGY-PMRTC (Right Drive Side Crank) Power Meter Kit: Campagnolo Potenza 11, Shimano DURA-ACE R9100

· SGY-PMLTC (Left Arm Crank) Power Meter Kit: Campagnolo Potenza 11, Cannondale Si-SL2, Cannondale Si, DURA-ACE R9100

DECEMBER
· SGY-PMLTC (Left Arm Crank) Power Meter Kit: FSA SL-K carbon, Shimano XTR Trail and XT

 

Paul Components offers Set N' Forget through axles

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CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made through axles that have a 12-position indexing head to allow the lever to be set and positioned in a chosen direction.

The levers have an internal cam design and work by pushing down on the head and rotating the lever to the desired position. "No more snagging on bushes and branches nor interfering with your frame/fork," the company promised, adding "commercial through axle quick releases are fragile, plastic, and poorly designed."

The axles come in nine different lengths, two different diameters, and two different thread pitches to fit most frames and forks.

They are made of stainless steel and aluminum and available in black, silver or orange. They retail for $68.

More information: paulcomp.com/shop/components/skewers/thru-axle-quick-release.

SRAM to close its Kunshan factory in China; production to move to Taichung

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UPDATED

KUNSHAN, China (BRAIN) — Jeffrey Winterkorn, SRAM’s vice president of global manufacturing, told employees at the company’s Kunshan factory Monday that closing the plant was a “difficult decision.” 

Winterkorn applauded the factory’s employees for the work they have done during the plant’s three years of operation. “They have shown great teamwork, strong employee engagement and commitment to quality,” he said. SRAM opened the factory in 2013 to supply China’s expanding domestic market. 

As the global market for bicycles has slowed, SRAM’s factory had a utilization rate of only 20 percent, he said. SRAM, starting in June 2017, will transfer products produced in Kunshan to its Taiwan factories for production.

“Without meaningful growth in the mid to high end of the domestic Chinese market there wasn’t the scaling in business necessary to grow a supplier base around Kunshan that we needed to keep the factory growing," Stan Day, SRAM's CEO, told BRAIN in a call from Taiwan. “We folded our Guangzhou factory into Kunshan when it came on line, so now we have no factory in China. We will be servicing all our Asian customers from Taiwan where we are concentrating our resources."

“Having the technical capabilities we do in Taiwan is more important economically than just low labor costs," Day added. "We will not grow our Taiwan footprint, but we will probably add some employees to accommodate bringing our Chinese business there."

Some assembly and parts manufacturing have moved to Cambodia and Vietnam, taking advantage of more favorable wage rates. Last year, for example, wage rates for Chinese workers rose 7.4 percent, and that’s a slowdown from 2014 when wages in general increased more than 9 percent.

Trade agreements with Europe also favor products produced in the two Southeast Asian countries, particularly Cambodia. And EU Commissioners have concluded negotiations with Vietnam on a free trade agreement.

The Kunshan factory is near two of China’s biggest manufacturers—Giant and Merida. The Kunshan factory produces mostly entry-level suspension, mechanical disc brakes and is a base to manufacture parts for the domestic Chinese market.

 

Cyclone Bicycle to become exclusive US distributor of Cinelli

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PORTLAND, Ore. (BRAIN) — Cyclone Bicycle is the new exclusive distributor of Cinelli USA bikes and frames, which were previously distributed by BTI.

Existing parts and apparel distributors will be able to continue ordering and stocking Cinelli P&A merchandise but all bikes and frames will come through Cyclone.

"The recent growth of the urban market and Cinelli's position in the fixed gear scene has grown significantly, thanks to our collaboration with BTI," said Fabrizio Aghito, vice president of Cinelli's parent company, Gruppo SRL.

"As we enter 2017, we wanted to focus on expanding market penetration and improve service to both dealers and consumers," Aghito said. "This partnership with Cyclone will create a new and expanded distribution hub, increasing coverage in every market in the Americas."

The company will stock the entire Cinelli product line, with an emphasis on complete bikes and framesets, including the brand's high-end race bikes.

"Cyclone is uniquely positioned to provide superior distribution for Cinelli. This is a win-win for both companies," said Erik Deeter, Cyclone Bicycle's CEO. "We're fired up about this partnership and have put together an expanded rep force who are passionate about the Cinelli brand."

Üma Kleppinger, Cyclone's brand manager, said, "We're excited about forming a close relationship with a manufacturer with such an esteemed pedigree. Cinelli is a bicycle history-lover's brand. There is an incredible product array that U.S. consumers are unaware of, so we'll be providing marketing support through strategic consumer campaigns and dealer education to elevate brand awareness."

Cyclone will have limited availability of bikes and frames around Thanksgiving, with complete inventory arriving around Christmas. Pricing and dealer programs will be released soon.

Trek kicks off its first Women's Expert Technician course

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WATERLOO, Wis. (BRAIN) — This week 11 women technicians will attend Trek's first ever Women's Expert Technician Course, offered at the company's Trek Certified Service facility here.

The six-day, scholarship-funded course is the third in a series of women's-focused courses designed to provide growth opportunities and increase diversity within the cycling industry. Besides Trek, the course is supported by SRAM, Shimano, RockShox, Bosch, and Fox.

The course is geared toward maximizing a production technician's day-to-day abilities and work load. A minimum of three years' experience in a high-performing service department is required for participation in the course, with prior formal training recommended.

"We've come to realize the alarmingly small percentage of female technicians working in IBD service departments," said Josh Borgmeyer, manager of Trek Certified Service Education. "TCS saw a need for women's-focused training as a way to provide a different learning environment than what's typical in the service industry. Following completion of the course, these 11 women will play an integral part in making sure that every cyclist has a great product experience every time they ride."

The students will get first-hand training from the industry partners who support the course, including SRAM.

"This is a tremendous opportunity to bring more women into the service profession, and Trek is making a great effort to bring professionalism into our business," said Troy Laffey, technical ambassador and course instructor for SRAM. "Service really is the future of our industry, and I'm excited for the opportunity to play a role in this course."

The six-day course will conclude with written and practical exams that cover both mountain bike suspension and high-end road bike assembly. The women will leave the course with an Expert Technician certification.

Former Little 500 winner launches cycling board game on Kickstarter

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GOLDEN, Colo. (BRAIN) — Alex Bishop — a bike shop manager and a member of the team that won the 2007 Little 500 race at Indiana University — is launching a cycling board game called Glory Gears on Kickstarter.

"My goal behind this endeavor was to capture the thrill and excitement of this great event in an accurate, fast-paced, strategic game that can be enjoyed by all, cycling fan or not. This game is designed to ignite the same inspiration, camaraderie and winning memories for board game players as the elation experienced by winning the cycling event. Whether you are five or 95 years old, the optional gaming rules will ensure your gaming experience can be tailored to your liking."

The game's optional advanced set of rules includes bike mechanicals, wrecks, dropped bike exchanges, and secret historical team strategies. 

The Kickstarter campaign, which launched Tuesday, is seeking $10,000 to put the game into production. Pledges of $40 will receive a game, which is expected to be available in March 2017. 

The campaign: kickstarter.com/projects/1936240156/glory-gears-the-ultimate-cycling-strategy-game.


Performance e-bikes power Accell Group's sales

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Company looking to omni-channel sales to compensate for reduced specialty retailer sales.

HEERENVEEN, Netherlands (BRAIN) — Sales of performance e-bikes continue to drive sales increases for Accell Group, the parent company of Raleigh, Diamondback, Haibike and other bike brands. The company said the higher priced e-bikes contributed to a revenue increase in its third quarter, although it allowed that performance e-bike sales did canibalize some sales of regular sport bikes. It also said that sporting goods retail bankruptcies and a reorganization of its North American operations contributed to reduced profitability in North American in its third fiscal quarter.

The company did not immediately release sales figures for its third quarter results, but said it had higher turnover than the same quarter last year. 

René Takens, chairman of the Accell Group board of directors, said it was looking to omni-channel sales to make up for lost sales through speciality retailers.

"In the US, we implemented the omni-channel strategy and continued to adapt our organisation. The Raleigh brand is now sold via specialist retailers, as well as via online retailers and direct online sales. We are working with a mobile services provider for some of our direct deliveries in the U.S. The first effects of our new supply chain organisation have become visible in greater delivery reliability and reduced working capital ... Accell Group is now seeing the first effects of the new omni-channel strategy. This strategy is expected to compensate for the reduced sales via the specialist retail trade in the U.S."

Takens noted that the higher average price of performance e-bikes helped the sales figures.

"Turnover in e-bikes continued to increase, in particular e-performance bikes. The strong growth of e-performance bikes is partly at the cost of sports bikes, which is a trend we are seeing in most of our sales markets. This development contributed to the decline in turnover from regular bikes. The order intake for the new 2017 collection is positive, once again in particular for our sports brands."

Yuba Bikes includes IBDs in online sales program

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Cargo brand works with ShipEarly to deliver bikes through Yuba dealers.

PETALUMA, Calif. (BRAIN) — Yuba Bikes, maker of cargo bikes, is working with ShipEarly, a Canada-based omni-channel service, to deliver online bike sales through its network of dealers. Bikes purchased online now can be shipped to a Yuba dealer chosen by the consumer for build and pickup. It can be the closest or preferred shop the consumer selects.

If the dealer has the model in stock, the dealer sells the unit from their store. Retailers get paid cash in two business days and will handle returns and exchanges.

ShipEarly's service is free to register and compatible with many POS systems used by IBDs.

"Our program in conjunction with our technology partner ShipEarly streamlines the bike buying process so consumers can shop on their own terms," said Benjamin Sarrazin, Yuba Bikes' founder. Yuba has sold online since its inception, but now is integrating the dealer into its online shopping cart.

"Yuba values its dealers because they provide important services and advice to the consumer," said Nick Kolobuton, CEO of ShipEarly. "We are delighted to assist Ben and his team improve the collaboration and efficiency in which he can partner with his IBDs with our omnichannel platform to grow everyone's sales and get more consumers on bikes."

Yuba has seen sales growth of 20 percent this year, and anticipates even more growth in 2017, Sarrazin noted.

Sarrazin is encouraging Yuba retailers to enroll in ShipEarly's commerce program. For more information, call 415-823-8074 or email Benjamin@yubabikes.com.

Pat Hus takes helm at Emerald Expo’s SLTS

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SAN JUAN CAPISTRANO, Calif. (BRAIN) — Pat Hus, vice president of Interbike, was recently named show director of the Sports Licensing and Tailgate Show (SLTS). Emerald Expositions owns and operates SLTS, as well as Interbike, Outdoor Retailer, and more than 80 trade shows, conferences and summits. Hus remains vice president and show director of Interbike, as well.

The Sports Licensing and Tailgate Show is held annually at the Las Vegas Convention Center in mid-January. It’s the premier event for brand owners, licensors, licensees and retailers interested in sports licensed products. The show draws nearly 400 exhibitors and past attendees have included Amazon, Bed Bath & Beyond, Big 5, Costco, Kohl’s, Old Navy and others. 

This year’s show is set for Jan. 17-19. The show will host a keynote address and hot breakfast with two new seminars focusing on industry trends. 

Liz Crawford, vice president and group show director of the licensing division at Emerald, recently left to join the Recreational Vehicle Industry Association and Emerald Expo appointed Hus to take over the show she was heading up. 

“It’s in my wheelhouse,” Hus recently told BRAIN. “I’m excited about it. It’s a great little show. It’s small but doing really really well.” 

This year Sports Licensing and Tailgate Show falls on top of the IBD Summit’s dates, but Hus plans to be at the start of it, then to fly out for the IBD Summit’s start Tuesday evening.  

Hus anticipates moving IBD Summit dates in 2018 to avoid any overlap with SLTS in the future. 

 

 

 

 

Borealis Fat Bikes launches hybrid online sales program

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COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes has launched a new online selling program that the company said will protect its current dealers. 

Brand founder and CEO Steve Kaczmarek said, "The balance between selling direct online while protecting our dealers is critical to the success of our brand! This new computer program now allows us to sell into areas where we don't have a dealer with discount pricing but also allows us to maintain full MSRP in protected dealer territories.

"This was a critical balance for our company and we spent a great deal of time and money developing this new tool."

Borealis developed a custom program where the actual price shown to consumers on their site will adjust by location. This allows any potential customer to immediately see the actual price vs. having to enter a coupon code or manually calculate the discount prior to checkout.

Borealis is offering its dealers full margin for all complete bike sales that occur online.

More information at FatBike.com.

Canadian sporting goods distributor, Lanctôt, launches bike division

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ST. LAURENT, Quebec (BRAIN) — Raymond Lanctôt Ltd., a sporting goods distributor, has launched a new bike division that will focus on the Canadian distribution of brands including Benno Bikes, Melon Helmets and Suomy Helmets.

Company president Diane Lanctôt said, "The recent addition of Jean Cloutier to the management team provides us with 20 years of bike industry knowledge and contacts. Jean is also a past president of the Bicycle Trade Association of Canada and the former VP of operations of one of the largest distributors in the industry. This will permit us to hit the ground running."

Lanctôt has already recruited several experienced bike industry sales reps covering Canada.

Cloutier said, "Our strategy is made up of three main components: Putting together a meaningful brand portfolio, represented by an experienced sales force which is supported by best in class operations."

Lanctôt distributes sporting goods, apparel and eyewear, including the winter sports brands Fischer, Swix, Toko, Colmar, Eider, Luhta. The winter sports business gives Lanctôt relationships with almost every winter sports shop in the country, Cloutier noted. Most of those shops also bikes. "We believe that the cross-over in multi-sports and multi-channels that Lanctôt operates in offers a unique proposition," he said.

While the official launch will take place with the 2017 season, Lanctôt Bike Division will have some products available during the 2016 season. "Order forms for dealers are ready," said Cloutier.

David Pruitt steps down as Performance CEO; Pat Cunnane becomes interim president

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CHAPEL HILL, N.C. (BRAIN) — David Pruitt, a longtime Performance Bicycle employee who helped negotiate the retail chain's sale to Advanced Sports International, has stepped down as CEO effective this week. Pat Cunnane, ASI's CEO, has been named Performance's interim president. Cunnane also remains CEO of ASI and Advanced Sports Enterprises, the newly formed parent company of ASI and Performance.

ASI, the parent of Fuji, Breezer, Kestrel, SE Bikes and other brands, purchased Performance in August.

Cunnane told BRAIN on Tuesday that getting more involved in the retail operations will help in developing a plan to roll out Performance retail locations internationally, which is a key part of ASE's plans for the chain. Cunnane said he expects Performance will name a new president in the spring. In the meantime, Cunnane will split his time between ASI and Performance responsibilities. Performance is headquartered in Chapel Hill; ASI is based in Philadelphia. 

Pruitt joined Performance in 1990 and was named CEO in 2011. 

"David was phenomenal during the transaction and the transition," Cunnane said. "As is often the case, these things evolved. I think he wanted to try some other things, but he was quite happy with the transition and I've been really happy with how helpful he’s been with me." Cunnane said he and Pruitt have been planning the change for "quite some time," but only announced it to staff this week. 

Cunnane said some of ASI's international distributors are very interested in having Performance stores opened in their markets. He declined to say which international markets are likely to see new Performance stores first. So far, all of Performance's 106 locations are in the U.S.

"I felt it was really important for me to get more involved here (at Performance), to understand the business more and to have a better relationship with other suppliers," Cunnane said. "One of the big reasons for acquiring Performance was the potential to expand it internationally, and in order for ASI to do that effectively I need to understand it better."

While Cunnane's role at Performance is clearly on an executive level, he joked that he "started out in this business in a bike shop, and now I'm in one again." Cunnane did say he planned to work on the floor at a Performance retail location on the Friday after Thanksgiving. 

"I'll do whatever they need me to do. They probably won't let me work on bikes, although I used to be good at it," he said.

Cunnane said in the three months since the purchase, Performance has neither opened nor closed any locations, but the chain plans to add five or six U.S. stores in the next year or so.

The purchase has not effected ASI's bike sales to its existing dealers, Cunnane said, noting that ASI dealers near Performance stores are already accustomed to competing with them, so the purchase doesn't change the dynamic. 

"(Sales) have not been negatively affected, really, which we are really happy about because we weren’t sure," he said.

Cunnane said that besides sales through Performance, ASI bike sales are "off a little" since last year in dollars, but unit sales are up, in part because of new lower-priced Fuji bike models. He said the SE Bikes brand, in particular, has been a top performer recently.

US House passes Outdoor REC bill

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WASHINGTON (BRAIN) — The U.S. House of Representatives this week passed passed H.R. 4665, the Outdoor REC (Recreation's Economic Contributions) Act, which would require the Departments of Commerce and Labor to provide statistics on how outdoor recreation contributes to the nation's economy.

The bill now goes to the Senate. 

"We believe it is time for the bike industry's economic statistics to be measured in the same way as other sectors such as the automobile, pharmaceutical and agricultural industries," said PeopleForBikes. "Measuring the economic benefits of bicycling will demonstrate that investment in bike infrastructure leads to economic development, jobs and healthier communities. Ultimately the data will lead to more and better places for bikes."

PeopleForBikes' D.C. staff held countless meetings with committee members in support of the bill and lobbied Congress during industry fly-ins. The organization said it was optimistic that the bill will pass the Senate and be signed by the President by the end of the year.

More information: congress.gov/bill/114th-congress/house-bill/4665.


Pure Cycles launches road bike line with two $500 models

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The Pure Cycles Veleta.

BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold through dealers and online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program. For online customers, full assembly and delivery is an extra $99; assembly for pickup is $75; shipping for an unassembled bike is free.

The two road bike models, the Bonette and the Veleta, each have chromoly frames and forks with rack and fender eyelets, Shimano Claris 16-speed drivetrain, Promax brakes, alloy handlebars and micro-adjust seatpost, and alloy rim 32-hole wheels with stainless steel spokes. The wheels are shod with Hutchinson Nitro II 28mm tires. The bikes are available in six sizes, from 49cm to 60cm. The two models are the same except for the frame color.

About 400 stores are participating in Pure Cycles' BYLT program, the company said.

More information: purecycles.com/collections/road-bikes

Retailers, do you plan to be open on Black Friday, Nov. 25?

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Nearly 500 organizations join REI in #OptOutside program

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SEATTLE (BRAIN) — In its second year, so far 475 organizations, including government agencies, non-profits and businesses, have pledged to participate in REI's #OptOutside promotion, which encourages businesses to shut down on Black Friday, Nov. 25, and take part in outdoor activities that day. 

Last year, about 170 organizations participated.

This year, notable participants include the National Park Service, which is allowing free visits to parks in 22 states next Friday. 

Subaru is promoting a campaign to get outside with dogs on Black Friday. The brand is providing a fleet of cars and drivers in New York to take shelter dogs out into nature for the day. Subaru retailers will remain open on Black Friday, however.

 

 

CeramicSpeed acquires Friction Facts

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Jason Smith (left) and Martin Banke.

HOLSTEBRO, Denmark (BRAIN) — Danish high-end component and bearing manufacturer CeramicSpeed has acquired Friction Facts, a Boulder, Colorado-based testing lab.

Friction Facts, founded by engineer Jason Smith, has conducted lab tests on chain and drivetrain friction and the effects of various chain lubes on friction. The company has sold the reports to individual consumers and to several bike magazines and websites. The lab will remain in Boulder and focus on product development for CeramicSpeed; Friction Facts will also continue to do testing of other products, Smith told BRAIN. He will now serve as CeramicSpeed's new chief technology officer.

Last year, CeramicSpeed bought Friction Facts' low-friction chain treatment business

Martin Banke, the managing director of CeramicSpeed, said, "By bringing Friction Facts into the team, CeramicSpeed expands its very own in-house development and test lab, which comes as a natural fit with our goals and mission. This acquisition not only strengthens our commitment to providing the world's fastest bearings, chains, and drivetrain components but also supports our efforts to continuously refine high-quality products driven by data, innovation and expertise. The lab will dramatically streamline our development cycle by allowing us to test the efficiency of prototypes immediately after they are pulled from the 3D printers."

Smith said, "I am truly excited about the future with CeramicSpeed. I look forward to bringing my knowledge of drivetrain efficiency and design to a very progressive team dedicated to creating the highest-quality and fastest performing products on the market."

 

Bike-related companies make Outside's Best Places to Work list

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SANTA FE, N.M. (BRAIN) — Outside Magazine's annual list of the 100 "Best Places to Work" is out and includes a handful of companies involved in the bike industry. 

They include PR and marketing agencies Uproar PR (9th on the list) and Verde Brand Communications (99th). New Belgium Brewery, a Colorado brewer that makes bikes central to much of its marketing, was 56th. Peaksware, the parent company of the training software company TrainingPeaks, was 79th. Smartwool was 75th and CamelBak was 100th. 

It was the first time that Verde, which has several bike industry clients, has appeared on the list. Verde has 31 employees, with offices in Durango and Boulder, Colorado; Jackson, Wyoming; and Sun Valley, Idaho.

"This recognition from Outside is a huge milestone in Verde’s history,” said Verde founder and CEO Kristin Carpenter-Ogden. “I founded this company practically in tandem with the support of Outside's editors and there is not a client in our history who hasn’t aspired to reach the magazine’s readers. We are excited to show the outdoor industry where Verde is heading in 2017 with our remarkable service offerings and team.”

The magazine has produced the list since 2008. It awards employers who "value productivity in combination with an active, eco-conscious lifestyle .. Not only are the list-making companies great workplaces for employees, but they also encourage a balance between work and enjoying life in the great outdoors.  They also respect the environment in how they conduct business and in their production practices." Outside works with the Outdoor Industry Association and Best Companies Group to produce the list.

Employers who want to be on the list nominates themselves; Outside then asseses the organization's "workplace policies, practices, philosophy, systems, and demographics," and surveys employees, or a sample of employees at larger organizations. To be eligible, the organization can be a non-profit or for-profit business or a government organization. It must have a minimum of 15 employees. 

The full list is at BestPlacesToWork.com

 

 

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