USA Triathlon promotes Chuck Menke to chief marketing officer
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010...
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Chrome waterproof bag system uses RF welding technology
SAN FRANCISCO (BRAIN) — Chrome Industries introduces its new line of Knurled Welded Waterproof Rolltop bags for bike camping, adventure cycling and all-weather commuting. They're made with a...
View ArticleUnitedHealthcare team hires Thorpe Marketing for PR
OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media...
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WeeBikeShop distributing Ridgeback UK and Zelvy balance bikes in US
WARWICK, R.I. (BRAIN) — WeeBikeShop is now the U.S. distributor for the Australia-made carbon fiber Zelvy balance bike and Ridgeback UK's line of balance bikes and children's bikes.The $995 Zelvy...
View ArticleMavic beefs up operations in North America
The Amer Sports brand adds a North American marketing director, Canadian subsidiary and Southern California facility.HAVERHILL, Mass. (BRAIN) — Mavic, Inc. is looking to improve North American sales...
View ArticleFitness, outdoor help drive Garmin’s strong Q4
CFO to step down within next year.OLATHE, Kan. (BRAIN) — Shares of Garmin Ltd. soared to a five-year high Wednesday after the company reported that fourth-quarter earnings rose 27 percent on record...
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The Schwinn Biking Game is a board game for ages 4 and up
EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company. In the game players race...
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Niner co-founder Domahidy launches new company with Kickstarter campaign
DENVER (BRAIN) — Niner co-founder Steve Domahidy is launching his own company with the crowdfunding site Kickstarter. Domahidy Designs is offering two 29er hardtail models: an $899 Reynolds 853 frame...
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Specialized goes 650B - with tires
MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the...
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Gibb joins Mountain Flyer sales team
GUNNISON, Colo. (BRAIN) — Jason Gibb has joined Mountain Flyer Magazine's sales staff, the publisher announced this week.Gibb will be joining associate publisher Scott Leonard to help build online,...
View ArticlePowerBar sponsors Tour de France through 2018
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.PowerBar has sponsored the...
View ArticleExpo registration opens at Providence Cyclo-cross Festival
PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo...
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Rapha Cycle Club in New York hosts LeMond collection
NEW YORK CITY (BRAIN) — Rapha's Cycle Club New York store is hosting an exhibition of Greg LeMond memoribilia, which opened with a VIP party attended by Greg LeMond last Thursday.Despite continuing...
View ArticleScott sponsors US Military Endurance Sports organization
SALT LAKE CITY (BRAIN) — Scott Sports is sponsoring US Military Endurance Sports, a non-profit organization that supports recreational and competitive endurance athletic activities for current and...
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Alchemy Bicycle works with Ben Serotta on retail strategy
DENVER, Colo. (BRAIN) — Alchemy Bicycle Company is consulting with industry veteran Ben Serotta as it develops new retailer strategies. The company said it is developing a plan to help retailers...
View ArticleDahon signs licensing deal with Ford for new range of bikes
DUARTE, Calif. (BRAIN) — Dahon is drawing inspiration from classic and contemporary Ford vehicles for new range of standard and folding bikes.The folding bike brand has partnered with Ford Motor...
View ArticleWilier Triestina names Creagh/Keller Sales for Mid-Atlantic, South
ATLANTA (BRAIN) — Wilier Triestina USA has reached an agreement with Creagh Keller Sales to represent the Italian brand in the Mid-Atlantic and Southern regions."We are thrilled to welcome CK Sales to...
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Paul action camera mount replaces headset topcap
CHICO, Calif. (BRAIN) — Paul Components' Camera Mount is designed to securely attach a GoPro camera to the top of a threadless stem.Designed to replace the top cap of a 1 1/8-inch threadless stem, it...
View ArticleQBP to distribute Dahon bikes and accessories
Dahon will continue dealer direct sales and service from its California office.DUARTE, Calif. (BRAIN) — Quality Bicycle Products will become the only U.S. distributor of Dahon folding bikes and...
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Amgen Tour of California announces 2014 route and team selection
LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California have announced the route of the 2014 edition of America's highest ranked stage race. This year's route progresses north to south from...
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