Team Sky to use Wahoo KICKR trainers
ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.Team Sky will be provided with Wahoo KICKR trainer for...
View ArticleRockyMounts hires Verde for public relations
BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record. "Verde is as entrenched in the outdoor, bike and snowsports culture as we are, and they...
View ArticleClik here to view.
Chamberlain joins GU as VP of marketing
BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment, where...
View ArticleYeti shifts sponsorship from DH to enduro for 2014
GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World...
View ArticleClik here to view.
Landry's opening new store in Braintree
BRAINTREE, Mass. (BRAIN) — Massachusetts retail chain Landry’s Bicycles is expanding its business to five stores with a new location opening in Braintree this spring. Landry’s said it has signed a...
View ArticleHydrapak expands Bay Area headquarters
OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask...
View ArticleBlackburn seeks ‘Ranger’ brand ambassadors
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn is looking for adventure-minded cyclists to serve as brand ambassadors and chronicle their journeys in the company’s “Blackburn Rangers” program for...
View ArticleRetailers, what category are you most hopeful for in 2014?
Choices Electric bikes Gravel Grinders Road bikes Transportation/commuter bikes Fat bikes Enduro bikes Children's bikes Other mountain bikes Other Electric bikes 9% (6 votes) Gravel Grinders 17% (11...
View ArticlePortland Design Works names Mollenkopf sales manager
PORTLAND, Ore. (BRAIN) — Mark Mollenkopf has joined Portland Design Works as the accessory maker’s national sales manager.Mollenkopf joins PDW from Cobra Puma Golf, where was e-commerce manager. Before...
View ArticleClik here to view.
Racing Weight Cookbook helps endurance athletes reach their optimum weight
BOULDER, Colo. (BRAIN) — Racing Weight Cookbook is the third title in VeloPress' Racing Weight series. The book includes more than 100 recipes intended to help athletes hit their ideal weight without...
View ArticleClik here to view.
Fat tires roll into Outdoor Retailer Winter Expo
SALT LAKE CITY, Utah (BRAIN) — David Bach is manning a booth at his first Outdoor Retailer Winter Market Expo Wednesday. It's the first day of a four-day show and Bach hopes he can convince retailers...
View ArticleVP Components adopts MAP policy
SANTA BARBARA, Calif. (BRAIN) — VP Components has adopted a Minimum Advertised Price policy, the company announced Wednesday. “Advertising our products below a certain level undermines the integrity...
View ArticleNYC Bike Expo moves to midtown location
NEW YORK (BRAIN) — The NYC Bike Expo has announced a new location for its May 16-17 event. The consumer show is being held at the 69th Regiment Armory on Lexington Avenue at 26th Street in midtown...
View ArticleClik here to view.
Clik here to view.
Jewell: The best classroom has no walls
SALT LAKE CITY, Utah (BRAIN) — The best classroom for kids is the classroom that has no walls. With that pointed remark, Sally Jewell outlined her goal to raise $20 million and boost a national network...
View ArticleClik here to view.
Easton-Bell Sports e-commerce system hacked
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports says its e-commerce vendor servers were affected by malware and that someone may have obtained personal data from customers who made purchases from...
View ArticleBike share programs to continue despite Bixi bankruptcy
MONTREAL (BRAIN) — The taxpayers of Montreal are expected to be the biggest losers following the bankruptcy of Bixi, the nonprofit spun off from the city's transportation department to supply...
View ArticleBen Capron back at Specialized
MORGAN HILL, Calif. (BRAIN) — Ben Capron, who previously served as chief brand officer at Specialized Bicycle Components, is back at the Morgan Hill, Calif., company.Capron, who left to join the...
View ArticleLEVA e-bike technician training set for Feb. 27-28
SIMI VALLEY, Calif. (BRAIN) — Currie Technologies is hosting the year’s first Technician Training program, sponsored by the Light Electric Vehicle Association. The LEVA program, which certifies e-bike...
View ArticleDorel restructures bike business
UPDATEDMONTREAL (BRAIN) – Dorel Industries announced that it’s restructuring operations at its recreational/leisure segment. Dorel will close its assembly and testing facility in Bedford, Penn. The...
View Article