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GU introduces new Roctane to support cause
BERKELEY, CA (BRAIN) — GU Energy Labs is launching a new limited-edition flavor of its Roctane energy gel with all profits from its sale donated to a program that buys prosthetic limbs for children....
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VeloPress book details Tour’s 100th milestone
BOULDER, CO, (BRAIN) — Tour de France 100 by journalist Richard Moore tells the history of the world’s greatest sports spectacle with photos of heroes and the battles among several iconic racers...
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Adventure Cycling raises $128k for bike route system
MISSOULA, MT (BRAIN) — The Adventure Cycling Association raised more than $128,000 for the U.S. Bicycle Route System through a campaign held last month. The USBRS is a developing national network of...
View ArticleRST consolidates North American service centers
CANYON COUNTRY, CA (BRAIN) — Suspension brand RST is centralizing its North American service centers, closing its Canadian center and expanding its facility in Southern California to handle U.S. and...
View ArticleVideo: Donated bikes and gear arrive in Afghanistan
NEWBURY PARK, CA (BRAIN) — Some of the bikes that Liv/Giant has donated to the Afghan National Women's Cycling Team, along with other cycling gear collected by bike shops and other groups, has arrived...
View ArticleBMX Hall of Fame to induct five
CHULA VISTA, CA (BRAIN) — The BMX Hall of Fame will induct five members at a ceremony September 28 at the Olympic Training Center. This year's inductees are in the categories of Pioneer Racer, Racer,...
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Fizik launches women's saddle demo program
POZZOLEONE, Italy (BRAIN) — Fizik is now offering a women's saddle demo program through dealers in North America.Dealers who order four saddles for stock from Fizik's North American distributor,...
View ArticleRegistration opens for DealerCamp 'cross race
PARK CITY, UT (BRAIN) — Registration has opened for the third edition of the Raleigh Midsummer Nights Cyclocross, to be held July 25, the opening day of DealerCamp. The very early-season race has a...
View ArticleREI to open stores in Flagstaff and Columbus
SEATTLE, WA (BRAIN) — REI plans to open new stores in Flagstaff, Ariz., and Columbus, Ohio, in September next year.The Flagstaff store will join existing REI locations in Tempe, Paradise Valley and...
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Bag maker Ogio sponsors Jamis Hagens Bermen team
SALT LAKE CITY, UT (BRAIN) – Ogio International recently announced it is sponsoring the Jamis Hagens Bermen pro road team and supplying it with its Endurance bags. Ogio also sponsors the...
View ArticleBlog: A formula for high-profit bike stores
A blog by NBDA Executive Director Fred ClementsEditor's note: This is the first BRAIN blog post by Fred Clements, Executive Director of the National Bicycle Dealers Association. Clements' previous...
View ArticleBPSA seeks comments on CPSC rule change
WASHINGTON, D.C. (BRAIN) — The Consumer Product Safety Commission is proposing a rule change that would affect importers and manufacturers of bikes, helmets, cycling apparel and children’s products,...
View ArticleLambert and Hawley add Northwave shoes
LEXINGTON, SC (BRAIN) — Distributors Lambert and Hawley have each added the Italian shoe brand Northwave to their offerings. Both companies will start distributing Northwave's 2014 model year line on...
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IronX camcorder
CITY of INDUSTRY, CA (BRAIN) — The IronX is a rugged, waterproof and wearable HD camcorder that streams live video to mobile devices. Capturing what smartphones cannot, the IronX records full HD video...
View ArticleRetailers report positive sales in May
BOULDER, CO (BRAIN) — After three consecutive months of decline, IBDs rebounded and posted the first month of positive sales this year, according to Leisure Trends Group. Compared with May 2012, all...
View ArticleLouis Garneau to build new US headquarters
DERBY, VT (BRAIN) — The U.S. division of Canadian brand Louis Garneau is relocating and expanding with the construction of a 60,000-square-foot facility in Derby, Vermont, that will house the company’s...
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Who's winning the social media race at the Tour de France?
To celebrate the 100th anniversary of the Tour de France, Bicycle Retailer will provide fans of professional cycling a weekly infographic on which cyclist and team are leading the social media race.The...
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Saris launches separate website for parking products
MADISON, WI (BRAIN) — Saris Cycling Group has launched a separate, dedicated website for the company’s bicycle parking and infrastructure division at sarisparking.com. The new site features improved...
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ID maker QRide launches dealer program
ROANOKE, VA (BRAIN) — QRide Inc., which makes emergency ID products, has launched a dealer program with a point-of-sale display for its QRide Mini offering. The display includes 15 pairs of the...
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