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Juliana Bicycles launches women’s bike line
SANTA CRUZ, CA (BRAIN) — Women’s mountain brand Juliana Bicycles launched Tuesday, expanding the Juliana label from Santa Cruz Bicycles’ flagship women’s-specific bike—named after former racer Juliana...
View ArticleMadison UK to distribute Lazer helmets and eyewear
ANTWERP, Belgium (BRAIN) — Madison UK is the new distributor of Lazer helmets and eyewear in the U.K. and Ireland, Lazer announced Tuesday. Madison distributed Bell Sports helmets in the U.K. for many...
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Ohio bike-to-school contest sets record
ROCKY RIVER, OH (BRAIN) — More than 4,000 students at five schools in Cleveland’s suburbs rode to school during a three-week Bike to School Challenge that concluded Friday. Ohio retailer Century Cycles...
View ArticleOGC and VINA agree to each distribute Vittoria and Selle Italia in Canada
St. LAURENT, Québec (BRAIN) —Vittoria Industries North America and Outdoor Gear Canada have each agreed to distribute Vittoria and Geax tires and Selle Italia saddles in Canada, the companies announced...
View ArticleContinuing education for retailers through Mann University
ASHEVILLE, NC (BRAIN) — The Mann Group has launched a new training program for retailers in the cycling, outdoor and running industries. Mann University is a five-module curriculum that will run in...
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Küat offers Dirtbag mount for thru axles
SPRINGFIELD, MO (BRAIN) — Küat Racks is now offering two thru-axle options for its Dirtbag bike transport product, which previously has been available only for standard quick release forks.The Dirtbag,...
View ArticleThorpe Marketing expands, hires Ross
BOULDER, CO (BRAIN) — The cycling industry marketing services company founded by Jasen Thorpe two years ago has a new name, a new website and a new employee.Thorpe has changed his company's name from...
View ArticleUncommon signs Chamois Butt’r
PLEASANT VALLEY, MO (BRAIN) — Chamois Butt’r has signed with Uncommon Communications for media and PR representation, the companies announced this week. Chamois Butt'r makes a line of chamois cream and...
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Soleus entering bike market with GPS-enabled Draft computer
AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99. Soleus' parent...
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New company offers custom cargo bikes
PHILADELPHIA, PA (BRAIN) — A three-year-old Pennsylvania brand is offering custom U.S.-made cargo bikes and electric bikes, bringing utilitarian options to consumers with specific needs.Lance Portnoff...
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Hero Kits include tools, supplies and instructions
BOULDER, CO (BRAIN) — HeroKit repair kits include tools, small supplies and a step-by-step manual on how to make common bicycle repairs. The kit includes a 12-function multi-tool, Tyvek tire boot,...
View ArticleBike use continues to grows, fastest among communities of color
WASHINGTON, D.C. (BRAIN) — A first of its kind report entitled “The New Majority: Pedaling Towards equity” shows that more women, youth, and minorities are getting on their bikes. The study released by...
View ArticleSmartEtailing promotes two
BOULDER, CO (BRAIN) — SmartEtailing has promoted Technical Support Manager Jon Jeffress to the newly created position of Senior Technical Specialist. Tech Specialist Paul Ribich was also promoted to...
View ArticleISPO honors best start-up companies
MUNICH, Germany (BRAIN) — German trade show organizer ISPO has named one overall and seven category winners of its biannual "Bike Industry’s Best Start Ups" awards. The eight winners were selected from...
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Stages releases firmware update
BOULDER, CO (BRAIN) — Stages Cycling has released a firmware update for its Stages power meter.The company said the update corrects issues that have emerged as more consumers use the crank-based meter...
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Trek adds long-travel 29ers, brings Project One offroad
MADISON, WI (BRAIN) — Trek on Friday announced several new long-travel 29er mountain bike models and announced it would offer its Project One custom bike program on several mountain bike models....
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Ridley marks Campy’s 80th with special-edition bike
BERINGEN, Belgium (BRAIN) — Marking Campagnolo’s milestone birthday this year, Ridley Bikes will produce a limited run of no more than 80 specially designed Helium SL lightweight race bikes outfitted...
View ArticleSuspension Experts launches Cane Creek shock demo program
ASHEVILLE, NC (BRAIN) — Mountain bikers interested in trying before buying can now demo two of Cane Creek’s rear shocks via a new program launched by suspension system service and tuning company...
View ArticleNew faces, new positions at Bell & Blackburn
SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.The company has hired Andrew McSorley as director of...
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