Zoic to host 'Changing Station’ at Demo
SAN DIEGO, CA (BRAIN) Wednesday August 22 2012 10:15 AM MT—Participants at Interbike's OutDoor Demo this year won't have to change clothes in a dusty parking lot or take the shuttle bus back to The...
View ArticleWTB launches new Volt saddle line
MILL VALLEY, CA (BRAIN) Thursday August 23 2012 5:31 AM MT—WTB is introducing a new saddle line this fall, aimed at all-mountain riders. WTC worked with all-mountain riders Mark Weir and Jason...
View ArticleKyle Casteel leaves Raleigh after 13 years
KENT, WA (BRAIN) Wednesday August 22 2012 1:02 PM MT—Kyle Casteel is leaving Raleigh USA after 13 years with the organization, most recently as senior product/brand manager. "Kyle has done an amazing...
View ArticleZoot Sport adds to sales rep force
SEATTLE, WA (BRAIN) Wednesday August 22 2012 1:39 PM MT—Zoot Sports has announced new sales reps in the Southeast and New England territories. New to the team, Wade Wittman of Sugar Mountain, North...
View ArticleAnother bike boom on the way?
ALLENTOWN, PA (BRAIN) Thursday August 23 2012 11:58 AM MT—Except in Flomax commercials, Baby Boomers no longer drive the U.S. bike market, but an upcoming generation may help produce another bike boom...
View ArticleWeather cools Derby's full year outlook
CLOPPENBURG, Germany (BRAIN)—Derby Cycle tempered its full-year revenue forecast on Thursday due to a weaker than expected spring selling season caused by poor weather in much of Northern Europe. Derby...
View ArticleArmstrong ends fight, accepts penalties
AUSTIN, TX (BRAIN) Thursday August 23 2012 11:05 PM MT—A defiant Lance Armstrong on Thursday announced that he would not contest the U.S. Anti-doping Agency's doping charges and would accept USADA's...
View ArticleInfinit offers women-specific hydration drink
CINCINNATI, OH (BRAIN) Friday August 24 2012 8:17 AM MT—The sports nutrition company Infinit is introducing a line of sports drinks developed specifically for women. The new Isis line was designed to...
View ArticleSRM offers power meter for 2x10
JüLICH, Germany-SRM is introducing a new power meter that works with 2x10 mountain bike drivetrains, including those with Rotor Q-Rings. The SRM PowerMeter-Rotor 3D+ 2x10 model uses the same power...
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IPO still on the horizon for SRAM
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day said on Thursday he still feels taking the company public is the right decision for the long-term, and will initiate an IPO as soon as stability...
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Electra puts the “E” into its first electric bike
FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike. Electra unveiled its newest creation—a...
View ArticleTeam Sky to wear Rapha in 2013
FRIEDRICHSHAFEN, Germany (BRAIN) — The team of 2012 Tour de France winner Bradley Wiggins will race in Rapha clothing next year, the team and clothing supplier announced Thursday. As part of a...
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Look updates mountain pedal
FRIEDRICHSHAFEN, Germany (BRAIN)—Look unveiled its new S-Track mountain bike pedal to the press Wednesday morning. The pedal, named S-Track for single track, is targeted to a wide range of riders from...
View ArticleCleveland Velodrome to hold grand opening
CLEVELAND, OH (BRAIN) – Nonprofit organization Fast Track Cycling will celebrate the grand opening of the Cleveland Velodrome on Thursday, Aug. 30, from 5-8 p.m. Located at 5033 Broadway Ave. in Slavic...
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Shimano recalls 67 PRO handlebars
WASHINGTON, D.C. (BRAIN) — Shimano is working with the U.S. Consumer Product Safety Commission to recall about 67 sets of PRO VIBE carbon handlebars. The handlebars. manufactured by Great Go Cycles...
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RockShox offers 650b forks
FRIEDRICHSHAFEN, Germany (BRAIN) — SRAM's RockShox brand will offer two models of suspension fork in the fast-growing 650b size, starting in December. RockShox will offer the SID and the Reba in the...
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Hydraulic road shift levers still rare
FRIEDRICHSHAFEN, Germany (BRAIN) — In February, SRAM somewhat reluctantly revealed that it was working on a a Red-level PowerTap brake/shift lever that would work with hydraulic disc or rim brakes,...
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Advocacy movement gains steam in Europe
FRIEDRICHSHAFEN, Germany (BRAIN)—Business and advocacy leaders gathered at the first Advocacy Summit held at Eurobike Thursday to discuss how to unlock 6 billion euros of government funding for new...
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Stocking up
SRAM is still preparing for an eventual IPOSlideshow Image: URL: http://www.bicycleretailer.com/international/2012/08/30/ipo-still-horizon-sram
View ArticleWD-40 Bike jumps into cyclocross
SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year. The company plans a...
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