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Boardman Bikes appoints North American sales director

SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past.The move represents...

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REI's Jewell confirmed as Interior secretary

WASHINGTON, DC (BRAIN) — The U.S. Senate has approved REI's chief executive Sally Jewell as Secretary of the Interior.Jewell, 56, was an oil engineer and commercial banker before joining REI as COO in...

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New Belgium hosting Bike Summit this week

FORT COLLINS, CO (BRAIN) — New Belgium Brewery, a Colorado beer maker that has often tied its fortunes to the bicycle, is hosting a summit of national bike advocacy leaders at its headquarters,...

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LeMonds and Andreu to speak at Austin event

AUSTIN, TX (BRAIN) — Several noted critics of Lance Armstrong are venturing into the retired racer's hometown this month to speak at a symposium about doping in cycling.Three-time Tour de France winner...

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Rich Kelly heads new projects for NBDA

COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s...

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UCI backs down from divisive rule - for now

AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said...

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Dorel to launch Cannondale Sports store

BETHEL, CT (BRAIN) — Dorel is launching Cannondale Sports, its first company owned store, to sell and display bikes from Cannondale, GT, Schwinn and Mongoose as well as Cannondale and Sugoi apparel,...

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Serfas: How we test tires

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Pivot promotes Cramton to marketing manager

TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.  Cramton joined Pivot in July of 2011 as an executive assistant to president and CEO Chris Cocalis. While at Pivot she...

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Q1 sales trend down, but Leisure Trends says don’t worry yet

BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends...

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Cervélo launches 'affordable' TT bike

TORONTO, Canada (BRAIN) — Cervélo announced a new bike model on Tuesday, a time trial and triathlon bike that is more affordable than its top-of-the-line P5. The new P3 will retail for $5,400 built up...

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Niner launches new aluminum frame and bike

FORT COLLINS, CO (BRAIN) — Niner Bikes is introducing a new version of its R.I.P. 9 frame using an "air-formed" aluminum frame that brings its weight down to nearly the same as the company's comparable...

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Liv/Giant supports Afghan women's team

NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike shops gathered donations this...

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From the mag: Enduro Nation

Product developers and the booming race format feed off each other.By Don StefanovichPHOENIX, AZ (BRAIN) — “Yup, it’s on,” Dennis Yuroshek recalled of the moment in late April 2012 when he and...

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Accell reorganizes in North America with plan to take on The Big Three

MONTEREY, CA (BRAIN) — The industry has a new company in town — Accell Group North America. And its new structure is taking aim at the industry’s top three brands — Trek, Specialized and Giant.At a...

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Minaar to race new Oakley goggle at Sea Otter

FOOTHILL RANCH, CA (BRAIN) — Oakley is introducing a new downhill mountain biking goggle that will be used by world Downhill champion Greg Minnaar at the Sea Otter Classic this week. The new goggles,...

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March 15, 2013

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Skins relocates North American office to California

ENCINITAS, CA (BRAIN) — Skins Compression has moved its North American headquarters from Portland, Oregon, to Encinitas, California, where it began operations Tuesday. The company said the move brings...

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Interbike by Invitation

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Moots boutique is key ingredient at Pedalers Fork

CALABASAS, CA (BRAIN) — Moots is opening its first U.S. boutique store as part of a cycling-themed business establishment in Los Angeles County that mixes retail, a café and a full-service...

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