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Torcano Industries exclusively distributing Handup Gloves
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.The brand was recently launched by Cody Wallis, an off-road motorcycle racer...
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Felt mum on new Decree MTB line at product intro
Details to come in October; in the meantime, Felt takes the wraps off new 27.5-plus hardtails dubbed Surplus.IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on...
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Gore Bike Wear celebrates 30th anniversary with special edition collection
ELKTON, Md. (BRAIN) — Gore Bike Wear is celebrating 30 years in business with a special limited edition clothing collection, which is available now."We want to offer ambitious cyclists the perfect...
View ArticleWanted: An 'inspirational,''strategic' and 'visionary' leader for the NBDA
COSTA MESA, Calif. (BRAIN) — — Do you consider yourself to be an "inspirational leader," a "strategic thinker" and, yes, a "visionary"?If so, the National Bicycle Dealers Association wants you to be...
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New BRAIN issue looks at Vancouver retailing, shop-sales data, and the search...
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling...
View ArticleKinetic hires new ad agency, Adventure Advertising
MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and...
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Shimano announces 18 new shoe models
The new shoes, available this fall, span six bike-shoe categories.IRVINE, Calif. (BRAIN) — Shimano this week announced details on 18 new bike shoes, across six different shoe categories.The new shoes —...
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Specialized recalling Body Geometry pedal extenders
WASHINGTON (BRAIN) — Specialized is working with the U.S. Consumer Product Safety Commission and Canadian consumer safety officials to recall about 6,500 pedal axle extenders, used for bike fits.The...
View ArticleState Bicycle Co. overhauls dealer program, adds benefits
TEMPE, Ariz. (BRAIN) — Fixie and singlespeed brand State Bicycle Co. has rolled out a three-tier system for its dealer network, offering enhanced benefits to key retail accounts.State recently...
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Zoic introduces its first shoe, in collaboration with Osiris skate brand
CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic is introducing its first shoee, a flat pedal design developed with the skateboarding brand Osiris Shoes.The Zoic Prophet shoe will be...
View ArticleTim Jackson joins Lift Creative Studios
CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.Jackson is best known for his...
View ArticleRotor hires Tarlton to lead global marketing
MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand's image worldwide.He comes to Rotor from Spanish digital marketing...
View ArticleParent company of Hang Ten, Airwalk sold to Canadian firm
IRVINE, Calif. (BRAIN) — D6 Sports, Inc., the parent company of Hang Ten (a bike and surf/skate brand) and Airwalk (a skate and bike shoe brand), has been sold to PTX Performance Products USA LLC.PTX,...
View ArticleJ&B Importers distributing Prologo saddles
MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic."The...
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New carbon models celebrate 25th anniversary of GT Zaskar hardtail
WILTON, Conn. (BRAIN) — GT is celebrating the 25th anniversary of its Zaskar hardtal mountain bike with a new carbon frame 27.5-inch wheel version offered in four bike models.The Zaskar was introduced...
View ArticleAndrew Wright, president and co-owner of BTI, dies in motorcycle accident
SANTA FE, N.M. (BRAIN) — Andrew Wright, the president and co-owner of the Santa Fe-based distributor Bicycle Technologies International, died Wednesday after colliding with another vehicle while...
View ArticleBMX Hall of Fame to induct six at October ceremony
CHULA VISTA, Calif. (BRAIN) — The National BMX Hall of Fame will induct six new members at a ceremony to be held here on Oct. 10.The new inductees are Frank Post, in the Pioneer Racer category;...
View ArticleIn the UK, Wiggle works with Doddle locations for deliveries, try-ons, and...
WOLVERHAMPTON, U.K. (BRAIN) — The U.K.-based e-commerce retailer Wiggle will let its customers pick up orders at Doddle's 35 parcel store locations, which are located near railway stations and other...
View ArticleThe Bike Co-op adds Polar Bottle to its supplier list
MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added insulated water bottle supplier Polar Bottle to its network of suppliers. Through this new partnership with the Colorado-based manufacturer,...
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Sunday bikes launches 2016 line
NORWALK, Calif. (BRAIN) — The Sunday AM Raw is part of the brand's 2016 model line, which is arriving in warehouses this month. The Sunday AM is an entry level freestyle BMX bike with a steel frame...
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