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Timbuk2 launches special pack, online sweepstakes to mark Bianchi's 130th
SAN FRANCISCO (BRAIN) — Commemorating Bianchi's 130th anniversary, Timbuk2 is adding a touch of celeste green to its bag line with a limited-edition Bianchi Prospect Pack and a Facebook sweepstakes...
View ArticleBike industry summit planned during Asia Bike trade show this fall
FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Asia Bike trade show are planning a Bike Summit Forum to "to explore the present and future of sport bicycles."The summit will be held during the...
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Trek adds aluminum-frame models to Émonda road bike line
WATERLOO, Wis. (BRAIN) — Trek Bicycle is expanding its Émonda road bike line — which is highlighted by its super-light Émonda carbon frames introduced last year — to include a new aluminum frame model,...
View ArticleReynolds sets up retail employee purchase site
SANDY, Utah (BRAIN) — Reynolds Cycling has set up a Speed Shop website that lets dealers and their employees buy Reynolds products at pro prices. "Reynolds is modest-sized company, so our staff is...
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Swedish fender brand, Ass Savers, opens US office
SAN FRANCISCO (BRAIN) — The Swedish brand Ass Savers has opened a U.S. office after three years in the European market.The brand’s full line of saddle-mounted fenders, including the Ass Saver Original,...
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Blackburn Local Cooler pannier offers insulation, bottle opener
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn's new Local Cooler Saddlebag Pannier is made for trips to the store, park, beach or anywhere else where an insulated construction will help transport drinks...
View ArticleInGamba touring company offers new programs for IBDs
SAUSALITO, Calif. (BRAIN) — The luxury cycling touring company inGamba is offering two new programs this year to allow bike retailers to offer travel programs to their customers on an individual or...
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WaterField Designs Rapide Saddlebag includes Mini Tool Roll
SAN FRANCISCO (BRAIN) — WaterField Designs has expanded its cycling line with the introduction of the Rapide Saddlebag. The vintage-style leather Rapide includes an easily-accessible Mini Tool Roll to...
View ArticleNick Fisher joins Giant as a new account executive
NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired Nick Fisher as a new account executive; he'll be working with Giant and Liv retailers in Utah, western Wyoming, and southeastern Idaho.Previously he...
View ArticleWomen's chamois cream brand Petal Power sponsors LUNA Chix Pro Team
BONSALL, Calif. (BRAIN) — Petal Power is sponsoring the LUNA Pro Team as its official chamois cream supplier for 2015."We are obviously beyond thrilled to be working with a professional team of this...
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Contest will award ride in Mavic vehicle at the Tour de France
OGDEN, Utah (BRAIN) — Mavic is running a contest that will award one winner with a chance to ride in a Mavic neutral support vehicle during Stage 11 of the 2015 Tour de France.The stage includes the...
View ArticleRedfin names top 20 bike-friendly cities in the US
NEW YORK (BRAIN) — National real estate brokerage firm Redfin unveiled its ranking of bikeable cities Thursday to coincide with Bike to Work week. According to the latest ranking by Walk Score, a...
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Indoor cycling game Zwift now available for free download
SYDNEY (BRAIN) — You no longer need an invitation to download and use the online cycling platform, Zwift.The company announced the change in Sydney on Friday, local time. In tech industry terms, the...
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Shimano says Trek recall includes bikes equipped with its levers
Company says QRs are safe when used correctly.IRVINE, Calif. (BRAIN) — In a newsletter Shimano emailed Thursday to product managers, the component giant acknowledged that it makes quick release levers...
View ArticleU.S. mayors meet in Wisconsin to talk about biking
MADISON, Wis. (BRAIN) — The United States Conference of Mayors Bike Summit kicked off Wednesday night in Madison, Wisconsin. Some 15 mayors from cities in Indiana, Wisconsin, Arkansas, Texas,...
View ArticleU.S. mayors meet in Wisconsin to talk about biking
MADISON, Wis. (BRAIN) — The United States Conference of Mayors Bike Summit kicked off Wednesday night in Madison, Wisconsin. Some 15 mayors from cities in Indiana, Wisconsin, Arkansas, Texas,...
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The BRAIN Retail Remodel Grand Reveal
Take a look at the remodeled Now Bikes.Slideshow Image: URL: https://www.youtube.com/watch?t=51&v=ed514e9GYd8
View ArticleRecoFit repeats 'Boulder-Proud' promotion
BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo.RecoFit owner Susan Eastman Walton said...
View ArticleRumbleship adds Dainese protective gear
SAN FRANCISCO (BRAIN) — Distribution platform Rumbleship is now offering Dainese protective and safety gear to U.S. IBDs.Dainese offers a range of mountain biking protective gear and accessories; from...
View ArticleThomson offers to accept Trek recall vouchers toward component trade-in
MACON, Ga. (BRAIN) — Thomson Bike Products is offering to accept the $20 voucher that Trek is issuing to consumers who have bikes with recalled QR levers. The component company will accept the voucher...
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