Hawley to open Northeast distribution center
South Carolina-based distributor will open its third U.S. distribution center soon in an unannounced location.LEXINGTON, S.C. (BRAIN) — Hawley plans to open a new distribution center in the Northeast...
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Lezyne now shipping Micro Drive StVZO tail light
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is now shipping its Micro Drive StVZO tail light, a compact, 5 lumen LED light that meets Germany's StVZO regulations for tail lights. The light attaches to a...
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New device offers non-invasive lactate level testing for athletes
HOUSTON (BRAIN) — With help from a successful kickstarter.com campaign, a Texas company is preparing to begin shipping a non-invasive blood lactate testing device in December. The device, called the...
View ArticleSuppliers sponsor women's bike mechanic scholarship
BLOOMINGTON, Minn. (BRAIN) — SRAM, Liv, UBI, QBP, Pedro's and Park Tool are working together to sponsor ten scholarships for female bike shop employees to attend a UBI mechanics class. Nuu-Muu and the...
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Cannondale store wins award from Hub Magazine
WILTON, Conn. (BRAIN) — The Cannondale Sports Store in Carle Place, New York, was recently featured in Hub Magazine, and was awarded a bronze award for retail experience in the 4th Annual Hub Prize...
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BRAIN returns to Texas for second tour—this time in Austin
AUSTIN, TX (BRAIN) — BRAIN's final Dealer Tour of 2014 gets underway Tuesday in Austin as BRAIN editors, sponsors and guests set out on bikes to visit shops in the Texas capital.The tour will visit 13...
View ArticlePearl Izumi headquarters wins architectural prize
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi's new headquarters building here was recently honored by the Colorado and Denver chapters of The American Institute of Architects.The new headquarters received...
View ArticleImplus buys Trigger Point Performance
DURHAM, N.C. (BRAIN) — Implus Corp., known for its athletic products including Sof Sole, Yaktrax and Sneaker Balls, has acquired Trigger Point Performance.Trigger Point makes a line of self-care...
View ArticleChristophe de Margerie, the CEO of Hutchinson Tire's parent company, dies in...
GRAND RAPIDS, Mich. (BRAIN) — Christophe de Margerie, the chief executive of French oil company Total, which also owned Hutchinson Tire, died Monday when a corporate plane crashed into a snow plough on...
View ArticleQBP plans West Coast warehouse for 2016
BLOOMINGTON, Minn. (BRAIN) — QBP has plans to open a second western warehouse to service California, Arizona, Nevada, Washington and Oregon.QBP's warehouse in Ogden, Utah, would continue to service the...
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Blue introduces limited edition tri bike and auctions one for Team RWB
WILMINGTON, Del. (BRAIN) — Blue Bicycles has launched a limited edition Team RWB Triad SLR and will auction one to benefit Team Red White and Blue, a team of U.S. veterans.The custom-painted bike is...
View ArticleOsprey makes cash grants to four regional mountain bike programs
CORTEZ, Colo. (BRAIN) — Osprey Packs, Inc., is making four cash grants through IMBA's "Let's Build Trails" program to support the growth of recreational mountain biking in the United States.The grant...
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BRAIN Dealer Tour plies Austin’s prime paths
AUSTIN, TX (BRAIN) — Rolling on pink-accented tires provided by sponsor Hutchinson and attired in Sockguy socks bearing slogans like “Save the Ta Tas” and “Cancer Sucks” in recognition of Breast Cancer...
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Pretty in pink, the BRAIN Dealer Tour plies Austin paths
Slideshow Image: URL: http://www.bicycleretailer.com/retail-news/2014/10/21/brain-dealer-tour-plies-austin%E2%80%99s-prime-paths#.VEe-9JPF8ld
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Portland's Sweetpea Bicycles and Gladys Bikes join forces
PORTLAND, Ore. (BRAIN) — Sweetpea Bicycle, a Portland-based custom bike maker focused on women's bikes, is teaming up with Gladys Bikes, a retailer that specializes in serving women cyclists.Sweetpea...
View ArticleSmith Optics moving from Idaho to Oregon and New Jersey
Owner Safilo Group sees move as part of strategy to make Smith an international eyewear brand.KETCHUM, Idaho (BRAIN) — Smith Optics is moving its product design operations from the brand's longtime...
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Left behind, a mystery bike tool's purpose is finally discovered
FORT COLLINS, Colo. (BRAIN) — The tool is heavy, shiny, and well-made. It resembles a part from an expensive European espresso machine, with an array of baffling knobs, screws, and handles.Some say it...
View ArticleMaxxis to enact MAP policy on Nov. 1
SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.The policy will go into effect Nov. 1 and applies to all forms of media advertising,...
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Wheels to ship eccentric bb for PF30 frames, starting next month
LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing will begin shipping its new eccentric bottom brackets for use in PF30 or BB30 frames next month. The product allows conversion of PF30 frames to a...
View ArticleBRG adds Buy Local Now link to its brands' websites
SCOTTS VALLEY, Calif. (BRAIN) — BRG added a Buy Local Now button to the Giro, Blackburn and Bell websites during Interbike last month. The program coordinated by SmartEtailing sends online shoppers to...
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