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Kitsbow introduces its first women's jersey
PETALUMA, Calif. (BRAIN) — Upscale mountain bike clothing brand Kitsbow has introduced its first women's top, the All-Mountain Jersey. "The women's line mirrors our men's line. By that, I mean a...
View ArticleVittoria Industries North America revamps B2B website
BOSTON, Mass. (BRAIN) — Vittoria Industries North America has launched a revamped business-to-business website for North American dealers for 2014. The company has been testing the updated site with a...
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Kinetic Trainers adds rollers, branches out into bike accessories
MINNEAPOLIS, Minn. (BRAIN) — Kinetic Trainers' 2015 model line will include its first rollers, plus the brand's first bike accessories that are unrelated to its stationary trainer products — a water...
View ArticleColorado stage race sponsor develops celebrity Twitter feed and rewards safe...
DENVER (BRAIN) — FirstBank, a sponsor of this month's USA Pro Challenge stage race in Colorado, is unveiling two novel ways to connect with the race and its fans.First, FirstBank is sponsoring a...
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Speedplay releases Pavé version of its Zero road pedals
SAN DIEGO (BRAIN) — Speedplay, Inc. is now selling a public version of the pedals it has provided to some sponsored pro road riders for the Spring Classics for several seasons.The Zero Pavé Pedal...
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Kona to skip Eurobike, planning event in Austria
BELLINGHAM, Wash. (BRAIN) — Kona Bicycle is skipping this month's Eurobike tradeshow for the first time in nearly 20 years, instead holding 2015 model year product introductions for its U.S. dealers in...
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Niner releases 29er-plus model, auctions special edition for IMBA
FT. COLLINS, Colo. (BRAIN) — Niner is releasing its first 29er-plus bike model, the ROS 9 Plus, a steel hardtail that accepts 29x3-inch tires and can be set up with gears or singlespeed. In...
View ArticleTri trade organization announces new industry blog
ORANGE, Calif. (BRAIN) — Triathlon industry organization Triathlon Business International has launched a blog called TBIntelligencer that will explore current topics and raise discussion points within...
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CycleOps contest adds more than 50 new routes to Virtual Training list
MADISON, Wis. (BRAIN) — A recent CycleOps contest resulted in more than 50 new routes being added to the brand's Virtual Training database.The contest challenged consumers to create a route on the...
View ArticleCipollini hospitalized after being hit by car
LUCCA, Italy (BRAIN) — Former world champion Mario Cipollini was hospitalized after being hit by a car while training near his home here, the U.S. distributor of his bike brand, Cipollini USA,...
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New BRAIN issue looks at electric mountain bikes
LAGUNA HILLS, Calif. (BRAIN) — Do electric mountain bikes belong on the trails? As IMBA plans to discuss the question at next week's World Summit in Steamboat Springs, Colorado, the August 15 issue of...
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August 15, 2014
Issue Highlights: LAGUNA HILLS, Calif. (BRAIN) — Do electric mountain bikes belong on the trails? As IMBA plans to discuss the question at next week's World Summit in Steamboat Springs, Colorado, the...
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Enve shipping new carbon mountain bike fork
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.The $625 retail Mountain Fork includes an optional molded...
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Enve shipping new carbon mountain bike fork
OGDEN, Utah (BRAIN) — Enve has added a carbon 29er mountain bike fork to its fork lineup, which previously included road and cyclocross models.The $625 retail Mountain Fork includes an optional molded...
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Club Ride adds line of chamois liners to 2015 Spring-Summer collection
KETCHUM, Idaho (BRAIN) — Club Ride Apparel will add a line of chamois-equipped undergarments for men and women to its 2015 Spring-Summer line. The InnerWear line includes various chamois thicknesses...
View ArticleNorth America Cycles to distribute new bikes lines in US
AMES, Iowa (BRAIN) — North America Cycles is now distributing two new bike lines to U.S. retailers. The lines are Viva Bikes, from Denmark, and Strida Folding Bicycles, from Taiwan."Each of these...
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Silca introduces $445 US-made floor pump, the SuperPista Ultimate
INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year. The SuperPista...
View ArticleInterbike's OutDoor Demo to include updated Bootleg Challenge
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Shop employees looking to get their competitive juices flowing at Interbike's OutDoor Demo will have some new opportunities to win prizes this year.For the third...
View Article'Vegas crit and CrossVegas announce combined award
LONGMONT, Colo. (BRAIN) — Organizers of a criterium and a cyclocross held in Las Vegas during the Interbike Expo are now offering prizes to the top men and women who compete in both events.The Clif...
View ArticleEchos Communications to provide PR for Mavic in North America
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has hired Echos Communcations for media relations, communications and public relations in North America.Echo is led by founder Rob Reedy and partner Billy...
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