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Not just for pancakes: maple syrup for athletes
RICHMOND, Vt. (BRAIN) — Professional cyclist Ted King has teamed up with Slopeside Syrup to launch UnTapped, pure organic Vermont maple syrup in portable energy packs, on crowdfunding website...
View ArticleWheels Mfg. offers derailleur hanger packages to event promotors
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.The offer extends to qualified...
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2015 NiteRider line includes longer life batteries, tail light with lazer...
SAN DIEGO (BRAIN) — NiteRider 2015 bicycle light line includes Enduro batteries that provide longer run times, some increases in light power and a new tail light with lazers to show a rider's own...
View ArticleJimmy McIlvain leaves Mountain Bike Action
Long-time editor announces on Facebook that he's stepping down at the Hi Torque publication.VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike...
View ArticleBurkes hit back after governor attacks Trek in TV ad
MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing....
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Maxima Bike sponsors Summer Gravity Camps
SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in...
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Park's new wrench adjusts Shimano rear derailleur clutch
ST. PAUL, Minn. (BRAIN) — Park Tool's new DW-2 is a wrench to adjust the clutch on Shimano Shadow Plus rear derailleurs, including recent XT, SLX, Deore, Saint and Zee models.The DW-2 has 5.5 mm and 3...
View ArticleClub Ride second quarter sales up 37 percent
KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,00.Sales for the first half of the year grew from $1.2...
View ArticleEndurance House building two stores in Orlando
MIDDLETON, Wis. (BRAIN) — Endurance House, a chain of franchised retail stores that serve triathletes, runners and other endurance athletes, is now constructing two new stores in Orlando, Florida....
View ArticleMichelin providing sole material for new Northwave mountain bike shoes
COMO, Italy (BRAIN) — Michelin and Northwave have worked together to create a new sole for Northwave mountain bike shoes, borrowing technology from Michelin's radial tires.Northwave will introduce...
View ArticleAmerican Classic rims added to Schwalbe's list of approved tubeless road rims
TAMPA, Fla. (BRAIN) — American Classic's road tubeless wheels have been added to Schwalbe's list of rims approved for use with its tubeless road tires.American Classic's founder and engineer Bill Shook...
View ArticleVerde hires four
BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera...
View ArticleOutdoor retailers see growth in June
BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of...
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BioLogic's Bike Mount WeatherCase fits popular smart phones
TAIPEI, Taiwan (BRAIN) — BioLogic's new Bike Mount WeatherCase is a bike-mountable, weatherproof smartphone case for commuting, rainy-day rides and workouts. It is available in three sizes to fit...
View ArticleWirth promoted to editor of Mountain Bike Action
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as...
View ArticleAxis Sports Group reps Intense Cycles for Southwest
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. Based in northern San Diego...
View ArticleBike N Hike to close Portland store
PORTLAND, Ore. (BRAIN) — One of Portland's long established and largest shops will close its doors on July 31. Bike N Hike staff is in the process of liquidating inventory and preparing to disperse...
View ArticleMavic Inc. hires reps and promotes Walker as Vestal departs
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the...
View ArticleHawley adds three new reps
LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas;...
View ArticleInterbike's industry party to have Canadian theme
LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year. The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's...
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