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U.S. Cycling Monument offers Hinault bike, Jane Goodall message as...
BOULDER, Colo. (BRAIN) — Be the first to donate $15,000 to the proposed U.S. Cycling Monument here and you could ride away with the bike that Bernard Hinault rode to victory in the 1985 Tour de...
View ArticleElectra to move HQ to Encinitas
New offices are in downtown and about a third the size of its Vista facility. VISTA, Calif. (BRAIN) — Electra Bicycle Company is planning to move closer to the coast by fall. The Southern...
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Speedplay introduces Light Action cleats, reduces engagement force by 50%
SAN DIEGO (BRAIN) — Speedplay is now including a new Ultra Light Action cleat with its Light Action pedals. The cleat's redesigned spring reduces engagement effort by 50 percent while retaining the...
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Mountain Bike Hall of Famer Junzo Kawai dies at 94
SAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai has died at age 94. Kawai, former president of Suntour, was inducted into the Hall of Fame in 1995.Kawai died July 3 at his home following...
View ArticleBPSA selects three new board members
BOULDER, Colo. (BRAIN) — John Munhall of Giant Bicycle, Larry Pizzi of Currie Technologies and BRAIN publisher Megan Tompkins are the newest members of the Bicycle Product Suppliers Association's board...
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Infinit Nutrition launches new website
CINCINNATI (BRAIN) — Infinit Nutrition has launched a new website that simplifies the company's customizable sports nutrition options and adds new social features, live consultations and other...
View ArticleNominate the top retailers for the Interbike Awards
LAGUNA HILLS, Calif. (BRAIN) — BRAIN is asking its readers to nominate the top stores in five retail categories to determine the candidates for the 2014 Interbike Awards.The winners will be announced...
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Hoffman launches new line of bikes at Dick's, made by Pacific
MADISON, Wis. (BRAIN) — Hoffman Bikes is launching a new line of entry-level bikes — including the brand's first 26-inch-wheel trail bike — at Dick's Sporting Goods. The line is being manufactured and...
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New Clean Motion light features flat-chip LEDs
GARDENA, Calif. (BRAIN) — Clean Motion's new Atomic Hotdog Light uses flat-chip LEDs to provide a wide beam of visibility, and a ball-and-cup silicone strap system allows easy attachment to a wide...
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Osprey adds Motion Representation for Midwest sales
CORTEZ, Colo. (BRAIN) — Osprey Packs Inc. has brought rep agency Motion Representation onto its bike market sales team for the Midwest.Founded in 2012 by industry veteran Dennis Porter, Motion seeks...
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Continental expands Chinese-made tire options
KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in...
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Powersports brand Maxima jumps into the bike lube game
SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.For over a decade, Maxima has supplied lubes and related products to bike OEMs,...
View ArticlePolar Bottle named official bottle of USA Pro Challenge race
BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has...
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New Rudy Rack display tray fits multiple bike types without adjustment
STEVENS POINT, Wis. (BRAIN) — Rudy Rack's new Super Tray is designed to allow dealers to display bikes with the majority of wheel sizes without manual adjustment. The tray is long enough and wide...
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RockShox offers Monarch and Monarch Plus shocks with new Trek and Specialized...
COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame...
View ArticleRumbleship offers custom wheels through Apogee
SAN FRANCISCO (BRAIN) — The distributor Rumbleship is working with Apogee Wheels on a custom wheel program. Rumbleship is a distribution platform that facilitates bulk orders and drop shipping from...
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Shimano offers streamlined disc brake mounting for road bikes
OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.Shimano calls it Flat Mount and...
View ArticleShop employees can win Downieville Classic entries in VP/BTI contest
SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP...
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Levi's opens bike commuter hubs this summer
BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.Since launching its bike commuter line...
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