Verde PR to represent Reynolds Cycling
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately."The Verde team has the tools to deliver a...
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POC auctions custom Cervélos to benefit spinal injury cause
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development...
View ArticleU.S. Bicycle Route System adds 800 miles of new routes
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.The additional...
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Niner introduces new cyclocross bike
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is launching a new cyclocross model, the BSB 9 RDO, which joins the RLT 9 as the mountain bike brand's second drop-bar bike.The aluminum RLT 9, launched last...
View ArticleCatEye America's new software promises improved dealer communication
Shipping schedule to be interupted in late June prior to the launch.BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication...
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Park Tool offers utility pick set
ST. PAUL, Minn. (BRAIN) — Park Tool is offering a new set of three multi-purpose picks, which the company says are good for a wide variety of detail work on bikes. The three picks feature aluminum...
View ArticleNiteRider promotes Jacoway, hires Boisdenghien
SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.Jacoway, formerly the company's director of...
View ArticleSilca sponsors Marian collegiate cycling team
INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana. The company has become the official inflation sponsor of the Marian University...
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Lapierre to offer DH bikes in US for 2015 model year
KENT, Wash. (BRAIN) — Lapierre North America plans to offer its new downhill bikes in North America next year, including its DH Team and DH 727 models.Lapierre's World Cup team is already racing on the...
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Summer PressCamp gets a wintry start
PARK CITY, Utah (BRAIN) — With cold, wet and snowy weather canceling afternoon demo rides, the editors attending Summer PressCamp could only admire but not test the plethora of products unveiled as the...
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Wintry start for the Summer PressCamp
Outdoor demos were ruled out in Park City Tuesday, but editors ogled gear indoors.Slideshow Image: URL: http://www.bicycleretailer.com/north-america/2014/06/18/summer-presscamp-gets-wintry-start#slide
View ArticleIndustry support helps NICA garner matching grant from Dick's
BERKELEY, Calif. (BRAIN) — The bike industry stepped up to contribute $75,000 to the National Interscholastic Cycling Association this spring, allowing NICA to bring in a matching grant from the Dick's...
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Chrome promises durability with Forged Rubber sneakers
SAN FRANCISCO (BRAIN) – Chrome Industries is building its new Forged Rubber line of city sneakers from the ground up — literally.The shoe’s foundation — the rubber sole — is harvested from rubber tree...
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Sidi Dominator Fit shoe available in camo pattern
SANTEE, Calif. (BRAIN) — For mountain bikers who want to blend in, the Sidi Dominator Fit Camo is a special edition of the Dominator Fit.Like the other Dominator Fit models, the Camo features a caliper...
View ArticleNPD sets launch for revamped bike sales data
BOULDER, Colo. (BRAIN) — The NPD Group’s Sports and Leisure Trends business in September will begin reporting broader cycling sales data that, in addition to independent bike dealers, will also include...
View ArticleHawley hires Brandskout to monitor online pricing
LEXINGTON, S.C. (BRAIN) — Hawley is now working with Brandskout to monitor online pricing for its exclusive brands, including Evo, Eclypse, Eleven81, EIS, and Northwave. Brandskout will make sure...
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Summer PressCamp: The new, improved XC bike
PARK CITY, Utah (BRAIN) — It wasn't until late morning on day two of Summer PressCamp that the snow started melting at Deer Valley Resort, but by midafternoon Wednesday, the ski runs were green again...
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CamelBak updates Podium Ice bottle with higher flow rate, easier cleaning
PETALUMA, Calif. (BRAIN) — CamelBak has updated its insulated bike water bottle, the Podium Ice, with a higher flow rate and a valve that is easier to clean.The new design gets a higher flow rate...
View ArticleIndustry execs, PeopleForBikes lobby D.C. lawmakers
WASHINGTON (BRAIN) – Industry executives and representatives from the PeopleForBikes Coalition met with members of Congress in the nation’s capital on Wednesday as part of PeopleForBikes’ ongoing...
View ArticleJ&B now stocking Portland Design Works products
MIAMI (BRAIN) — J&B is now distributing Portland Design Works products nationally, the distrbutor announced Thursday. "The crew at PDW focus not only on how they can make what is already on the...
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