Nuun to provide hydration support for Bike to Work Day
SEATTLE (BRAIN) — Commuters pedaling to work in Seattle, San Diego and Austin, Texas, on Bike to Work Day, Friday, May 16, can enjoy free electrolyte drinks provided by Nuun. Hydration stations will be...
View ArticleGita Sporting Goods hires New England rep agency
CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods has announced that it has hired The Weller Group to represent its products in New England. Gita sells products from Giordana, Pinarello, Pegoretti, DMT,...
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Cannondale Gazette highlights Giro, Tour of California
WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of...
View ArticleEndurance House opens fifth store in Georgia
ALPHARETTA, Ga. (BRAIN) — Endurance House, a specialty retailer catering to triathletes, runners and walkers, has opened its first store in the Southeast. The new store in the Atlanta area joins four...
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BMC lifestyle bikes recalled due to fork issues
SAN DIEGO (BRAIN) — In cooperation with the Consumer Product Safety Commission, BMC is recalling three lifestyle bike models — Alpenchallenge, Masschallenge and Urbanchallenge — because of breakage...
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Club Ride sponsors Optum cycling team
KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.The team will...
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Contour signs pro rider Cam Zink
PROVO, Utah (BRAIN) — Action camera brand Contour, which returned to the market with a new owner earlier this year, has signed pro freerider Cam Zink to use and endorse its cameras."It's an honor to...
View ArticleMontana Enduro Series to launch in June
HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular...
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2015 Norco Threshold a B.C.-style ’cross racer
PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear...
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Detroit Bikes expands line with second model
DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next...
View ArticleVietnam factories work to restart production following violence
TAIPEI, Taiwan—Taiwanese executives with factories near Ho Chi Minh City, Vietnam—where rioters looted or destroyed dozens of businesses including some in the bicycle industry—are expected to quickly...
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Q&A: New League study challenges assumptions about fatal bike crashes
The League takes a look at how American bicyclists die.WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to...
View ArticleFuture sells cycling titles to Immediate Media
LONDON (BRAIN) — Future plc has agreed to sell its Sport and Craft titles, including its cycling magazines and cycling websites, to Immediate Media Company for £24 million ($40.1 million), the company...
View ArticlePodium Imports to distribute SportCrafters in Canada
GRANGER, Ind. (BRAIN) — Podium Imports is now the exclusive distributor for SportCrafters in Canada.By early next month, Podium will be stocking the company's full line of training products at its two...
View ArticleRockyMounts hires GSD Global to help in product development
BOULDER, Colo. (BRAIN) – Car rack manufacturer RockyMounts has contracted with GSD Global, LLC to assist in product development, the companies announced this week.GSD Global was formed last year by...
View ArticleHoney Stinger adds to sales staff
STEAMBOAT SPRINGS, Colo. (BRAIN) — Honey Stinger has made two additions to its sales team. Jerard Whitehead will assume the role of grocery category manager and Shannon Lane has taken on a new role...
View ArticleVP launches sample program for its independent sales reps
SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales...
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Bob Haro reveals limited-edition BMX bike
CARDIFF BY THE SEA, Calif. (BRAIN) — BMX icon Bob Haro plans to begin shipping a limited edition new bike this November under the Ikonix brand, marking his return to bike making about 31 years after he...
View ArticleGuru adds Aarron Allen as independent sales rep
MONTREAL (BRAIN) — Guru Cycles has added Aaron Allen as an independent sales representative. Allen will work with Josh Novis to represent the brand in California, Arizona, Nevada, Washington and...
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New Rock Shox Pike DJ model targets dirt jumpers
COLORADO SPRINGS, Colo. (BRAIN) — The Rock Shox Pike DJ is a new version of the Pike, designed specifically for dirt jumping. The Pike Dj features a 35mm chassis and will be available in 100mm and...
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