Rotor sets up new North American headquarters
MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif. Headed by Javier Briales and Arthur Espos with...
View ArticleTwo female bike mechanics awarded scholarships
BLOOMINGTON, Minn. (BRAIN) — Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM...
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Sampson shipping new 11-speed cassette
DENVER (BRAIN) — Sampson is now shipping its 11-speed cassette, which was announced last summer. The company said the cassette production was delayed to improve its shifting speed. The cassette also...
View ArticleMagura Direct to handle e-bike service for Bosch in N.A.
MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday...
View ArticleSaris opens voting on poster contest
MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest.The winner will be selected from the state winners, chosen from submissions from...
View ArticleNew NICA leagues planned for Alabama and Virginia this year
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association said Alabama and Virginia are the next states to create a high school mountain bike league this year. The two states join...
View ArticleZack Grice named publisher of Bicycling magazine
EMMAUS, Pa. (BRAIN) — Zack Grice has been named publisher of Bicycling magazine. Grice had been the magazine's associate publisher for sales and marketing since last September.Chris Lambiase had acted...
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New BRAIN issue features in-depth look at bike pricing
LAGUNA HILLS, Calif. (BRAIN) — The April 15 issue of Bicycle Retailer & Industry News, arriving in mailboxes this week, features an in-depth examination of retail bike pricing, inspired by the...
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Bonk Breaker adds new protein bar flavor
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has added a third flavor to its protein bar lineup, Peanut Butter & Chocolate Chip.The new flavor continues Bonk Breaker's philosophy of baking simple,...
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QBP breaks ground on permanent East Coast facility
EAST HEMPFIELD TOWNSHIP, Pa (BRAIN) — QBP has broken ground on a new 120,000-square-foot building here. The building will serve as the distributor's East Coast distribution center. The Minnesota-based...
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Portland Design Works names Gaudi marketing manager
PORTLAND, Ore. (BRAIN) — Accessory brand Portland Design Works (PDW) has hired Jocelyn Gaudi as marketing manager."We're thrilled to have Jocelyn as a part of our team," said PDW co-founder Dan Powell....
View ArticleSkratch Labs to supply Slipstream Sports
BOULDER, Colo. (BRAIN) — Skratch Labs will begin supplying all hydration products to Slipstream Sports, the owner of the Garmin-Smart pro cycling team.TheFeed.com, a subscription sports nutrition...
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Marin Museum selling bricks to donors
FAIRFAX, Calif. (BRAIN) — The Marin Museum of Bicycling will build a Legacy Wall, with bricks marking the support of museum donors.The four-foot high Mt. Tam Legacy Wall is at the corner of Sir Francis...
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Campagnolo creates rider club on Strava
SAN FRANCISCO (BRAIN) — Campagnolo is the latest brand to create a cycling club on Strava.com, where the component company's fans can share their ride information and socialize.Any Strava user can join...
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Mark Bibb leaves SRAM testing position
Company now accepting applications to fill the position.COLORADO SPRINGS, Colo. (BRAIN) — Mark Bibb has left SRAM, where he was director of global testing, to join his wife in expanding their horse...
View ArticleWhy do some consumers buy bikes from brick-and-mortar stores? Let's find out,...
ALLENTOWN, Pa (BRAIN) – The IBD industry has been fretting for years about why many consumers are choosing to buy bikes online. Industry research group Gluskin Townley Group, LLC, is turning that...
View ArticleFormer pro road racer dies at 23
SALT LAKE CITY (BRAIN) — Chase Pinkham, a domestic pro road racer who competed on the Jamis–Hagens Berman, Trek-Livestrong and Bissell teams during his career, died Monday, according to the Jamis team...
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Benchmarking report shows slow, but steady, increase in bike commuting
WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.Those are two of the conclusions from...
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Slow but steady
The latest landmark report from the Alliance for Biking & Walking shows a steady increase in bike commuting nationally.Slideshow Image: URL:...
View ArticleTop e-bike brands sign up for New Jersey media event
SAN JUAN CAPISTRANO, Calif. (BRAIN) — BionX, Currie Technologies, Pete's Electric Bikes, Prodeco and other electric bike suppliers have committed to a presence at Charged Up, a first-time electric bike...
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