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Backcountry.com sponsors pro mountain bike team
PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year....
View ArticleREI sales reach $2 billion in 2013
SEATTLE (BRAIN) — Specialty outdoor retailer and member co-op REI has reported record annual sales of $2 billion for 2013. According to its year-end earnings statement, the company's sales were up 5.9...
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Zeal Memphis sunglasses feature biodegradable frames
BOULDER, Colo. (BRAIN) — Zeal Optics' new Memphis sunglass is part of its Crafted series of biodegradable sunglesses.The frames are made of a biodegradable acetate based on Italian-grown cotton....
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Pure Fix gets into the drops with Coolidge fixie
LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.The Coolidge has a 4130 chromoly frame, 700x25c Thickslick tires, 30-millimeter 700c wheels...
View ArticleOsmo becomes official hydration sponsor of Sea Otter Classic
Hawley also now distributing Osmo productsFAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be...
View ArticleGiant USA targets sub-$500 bike consumers with new campaign
Sales director calls it "a long-range strategic change."NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30...
View ArticleRetailers, are you making an effort to stock more sub-$500 bikes this year?
Choices No - we don't even offer bikes under $500 No - we stock bikes under $500 but aren't making an effort to sell more at that price point Yes, we continue to stock bikes under $500 and want to sell...
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Bookman cupholder combines design and function
STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.The Cup Holder attaches to the handlebars with a...
View ArticleSummer PressCamp sold out
LAGUNA NIGUEL, Calif. (BRAIN) — Lifeboat Events said its sixth annual PressCamp Summer event has reached its participating manufacturer capacity count of 25."The weeks since the completion of our first...
View ArticleHans Johnsen Company shipping new catalog
DALLAS (BRAIN) — Hans Johnsen Company's new 2014 catalog is now arriving in dealers' stores and is available on the distributor's website.The new catalog has added hundreds of new products. New...
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Easton Cycling raffles raise $45,000 for charity
SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling raised $45,000 for charity with the raffle of five handmade road bikes equipped with Easton components and wheels. The bikes were built by custom builders...
View ArticleCanadian group BTAC refocuses, renamed CIBRA
TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA."Powered by independent bicycle...
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Allez offers lucky T-shirt with flipped 13 race number
BOXTEL, Netherlands (BRAIN) — The new Dutch brand Allez Cycling offers cycling-themed T-shirts for men and women.The Allez 13 shirt show reflects the cycling tradition that the race number 13 is bad...
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Iowa retailer finds success with accidental granola business
FORT MADISON, Iowa (BRAIN) — When Slipstream Cycling owner Mike Winnike began serving smoothies to customers in his shop, he had no idea how far the food side of his business would ultimately take...
View ArticleYakima says Costco bought its products on gray market
BEAVERTON, Ore. (BRAIN) — Rack maker Yakima says Costco Wholesale is not authorized to sell its products, despite two Yakima items appearing at its stores recently. The company said it's committed to...
View ArticleRolf Prima signs South African distributor
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.Cape Town, South...
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Light & Motion refreshes branding as it moves to new facility
MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.The...
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2014 BRAIN Dealer Tour: Miami
File Attachment: MiamiDT.pdfResource Categories: Dealer Tour
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2013 BRAIN Dealer Tour: Seattle
File Attachment: SeattleDT.pdfResource Categories: Dealer Tour
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Private equity firm invests in Rotor
MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide...
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