POSSOLEONE, Italy (BRAIN) — Fizik is offering retailers a new slatwall-compatible point-of-sale display that helps consumers choose among its many bar tape options.
The company offers tape in more than 20 colors, four surface finishes and two thicknesses. The display includes 32 different tape samples. The company points out that the display will prevent consumers from opening product packaging to feel the tape.
The display is a foot tall and 10 inches deep; it can be displayed on a countertop or hung from slatwall.
The display is available exclusively from the sales and distribution company Highway Two (877.395.8088) with a purchase of a tape package costing $475.