CHICAGO (BRAIN) – SRAM is launching a new all-in-one merchandising system designed to help retailers better display its road and mountain bike products.
“We are pleased to announce the availability of our Essentials Program,” said Jason West, vice president of retail sales and aftermarket. “SRAM has selected the fastest-moving items that every shop should stock, and placed it into a single orderable solution, with great margins for both the retailer and the distributor.”
The system includes in-store displays and signage, as well as a selection of high-turn products in four categories:
- Cables and housing
- Chains and cassettes
- Chainrings and bottom brackets
- Disc brake support
The Essentials Program is available to retailers worldwide and will debut in shops by late February.