OMAHA, Neb. (BRAIN) — Harvest Retail Marketing has made changes to its management structure to meet increased client demand. The firm is a full-service marketing company working exclusively with Trek retailers in the U.S.
President and co-founder Ryan Atkinson will now oversee the firm’s growth management, business operations and retail marketing strategy, while providing top-level consulting for Harvest’s clients. Atkinson has more than 25 years of industry experience. He has worked in almost every aspect of the Trek retail distribution network, from being a mechanic at a local Trek retailer to launching new products as a marketing manager at Trek. At Harvest he developed the marketing program used by many of Trek’s top retailers.
Corey Atkinson, vice president and co-founder, will take over Ryan’s former duties, overseeing the direct mail department including sales, client services and operational management. She has more than 15 years of sales and management experience in the specialty retail industry. She worked in sales for Trek, Diamondback Fitness and Vision Fitness.
Marketing director Alex Maltese also will take over Ryan’s former role to oversee the firm’s marketing department. Maltese joined Harvest in 2013 after working in advertising for one of the Midwest's premier agencies. Maltese develops marketing plans for many of the nation's largest dealers and has collaborated with Trek as a consultant to help the brand develop and test new email marketing tools. Maltese currently leads a team of six marketing staff at Harvest.
“Harvest’s business continues to grow quickly on two fronts,” said Ryan Atkinson. “The first is our role as a full-service marketing agency, which now serves more than half of Trek’s top 25 dealers. The second is as a high-volume direct mail provider.
“Our goal with these changes is to ensure that we are managing for growth while delivering the exceptional products and customer service that our clients have come to expect from Harvest,” he added. “As the firm has grown we have streamlined operations and hired more top-tier talent, allowing Corey, Alex and me to shift into roles that will help both our clients and Harvest grow.”
Trek is reinvesting into its dealer promotions for 2015 and the management changes at Harvest allows the firm to better prepare to handle the new business, the company said.
Starting Feb. 9, Harvest will begin working with U.S. Trek dealers to plan and deliver direct mail supporting Trek Fest, Trek's spring promotional event. In March, the company will launch two new direct mail products, Loyalty Mailers and Lead Generation Mailers.
These changes follow the recent announcements that Harvest added two more account managers to their team, Chad Sideris and Ashley Rosonke, in the fourth quarter of 2014.
Harvest serves more than 100 Trek retailers. Many of the nation’s largest Trek retailers retain Harvest as their full-time marketing provider, managing all aspects of marketing planning and implementation.