MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired longtime Bike Rumor contributor and tech editor Saris Mercanti to a new marketing role. Working with sales and marketing manager Bryan Mason, Mercanti will oversee brand communication, in-house content creation and help expand the brand’s moto division.
“Saris’ passion for all aspects of cycling, and her enthusiasm for both street and dirt bikes, makes her a natural fit,” said Kali owner Brad Waldron.
The company also promoted longtime accounting administrator Samantha Matsuoka to a new marketing associate role.
“Hiring Saris and promoting Sam from within will better enable us to support our dealers as the brand continues to grow,” Mason said.