LONGWOOD, Fla. (BRAIN) — Sparky’s Distribution is working with newly formed consulting firm G3 Development Group to grow its global BMX business. Sparky’s owns Subrosa, The Shadow Conspiracy and the Rant brands of BMX bikes and parts, and distributes Bone Deth, Banned and Mutiny BMX brands. The company recently expanded distribution in France and Taiwan.
G3 Development Group is a consulting firm that provides coaching and training in retail and leadership development. It’s led by Gregg Frederick, former director of sales and business development, as well as former director of retail development, for Giant Bicycle.
“We are excited to work with G3 and Gregg Frederick,” said Ron Bonner, Sparky’s owner. “We’ve had a long-term friendship for 25 years and with Gregg’s experience working for Giant and his background in sales, business development and leadership development, things have aligned for us to capitalize and focus as an entire company on our long-term growth initiatives.”
“I’ve watched Ronnie grow his company from a garage brand 27 years ago, to a company that does business in more than 40 countries,” said Frederick. “As our first full-time client, Sparky’s is taking advantage of all of our resources, including strategic development, human capital development and distribution development. We are excited to see where we can take their brands.”