CHICAGO (BRAIN) — Giant Bicycle USA will use Channel IQ’s services to manage its unilateral minimum advertised price (UMAP) policy across online channels and to monitor unauthorized listings on third-party websites.
“Supporting our Giant Authorized Retailer network by creating innovative products, and industry leading retail profits has always been what Giant Bicycle does best,” said Allen Needle, sales operations manager for Giant USA. “Now we’ve launched innovations to our partner policy that will ensure the best experience for all consumers by ensuring new Giant products will only be sold through our retailer partners and never on a third party site such as eBay, Amazon or Google Shopping. We are excited to partner with Channel IQ to protect our brand, products and retailers.”
In addition to Giant, Channel IQ also works with several other bike brands including SRAM, Thule, Mavic, Park Tool and Pearl Izumi to monitor and enforce MAP policies.
“It is exciting to see a leader in the bicycling industry like Giant Bicycle taking a proactive approach to support their Giant Authorized Retailer strategy,” said Wes Shepherd, founder of Channel IQ. “Utilizing Channel IQ’s suite of investigation and intelligence tools will give them the visibility they need to weed out unauthorized listings and further support their valued retailers while enhancing their consumers’ buying experience.”