PHILADELPHIA, PA (BRAIN) — Advanced Sports International has opened a 5,000-square-foot pop-up showroom to display 2014 lines for its family of brands, which include Fuji, SE, Breezer, Kestrel and Oval Concepts. The company said dealers will be able to see 2014 bikes and components there before they are launched publicly later this summer and before placing their pre-season orders.
Media will also have access to the showroom, which will be open until Aug. 5.
The showroom is located in the former Wilbur Chocolate factory under Philadelphia’s Ben Franklin Bridge. It houses more than 110 Fuji, 40 SE, 30 Breezer and 15 Kestrel 2014 models.
Dealers or media can schedule a visit by contacting Charlotte Flynn at cflynn@advancedsports.com. ASI is offering a discounted rate at the nearby Hotel Monaco for out-of-town visitors.