MILL VALLEY, CA (BRAIN) — Alienation BMX is growing its reach in Europe through a new distribution deal with Germany’s La Finca Distribution. Alienation BMX is making both its race and freestyle components available to La Finca’s customers.
La Finca Distribution’s quiver of BMX offerings includes more than 40 brands.
“Being 100 percent committed to the industry and our distributors is essential for growth and with the soon-to-be-released TCS tubeless system hitting the market, the sky is the limit with both companies,” said Rob Morgan, Alienation BMX brand manager, in a press release.