MINNEAPOLIS (BRAIN) — Civia's new Parkway e-bike models, available in step-thru and step-over models, "are designed with the mission of helping more people get out into their own cities and towns with confidence and style," according to the brand.

The Parkway retails for $2,799.00 and features an e-assist system from Bosch's Active Line.

Tthe Parkway's motor prioritizes smaller size, lighter weight, efficiency and integration. The Parkway offer four levels of acceleration support from Eco to Turbo. The Purion control is mounted near the handlebar grip and allows the rider to adjust assistance levels without letting go of the handlebar. The bikes also have a 9-speed rear derailleur.

"Research shows that most people who use an e-bike enjoy the ride so much they ride longer and much more often than they would if they were riding an unassisted bicycle. Because of the positive experience, more often than not they also will choose the e-bike as an alternative way to get around especially for short errands," said Lisa Snyder, Civia's brand manager.

A fully charged battery will last from 30-110 miles depending upon terrain and other factors. The Parkway weighs 43 pounds with battery, or 38 pounds without.

The teal-colored step-thru version comes in three sizes ranging from extra small to medium and covers a height range of 5'-6' tall. The clay gray step-over version is available in sizes ranging from small to large covering a range in height from 5'4 to 6'4.

More information at civiacycles.com.

TORONTO (BRAIN) — Cervélo is bringing assembly of bikes sold in Canada, the U.S. and the Americas to North America. Cervélo said that starting this month, its bikes will be assembled in Santa Cruz, California, at the same facility where Santa Cruz Bicycles assembles its bikes.

“We’re really excited to bring more of our operations closer to our customers in the USA and Canada,” said Robert de Jonge, managing director of Cervélo. “Our design, engineering and product testing has always happened here in North America. Now the final product comes together here too we have even greater control over delivering a premium product to our retailers.”

Assembly will be housed within the iconic Wrigley Building, which also houses marketing, sales and customer service operations for the other Pon-owned brands, including Santa Cruz, Juliana and Gazelle in North America. 

The first 2019 models from the new facility will begin shipping to retailers in August. 

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has reorganized its sales structure in an effort to “better serve a dynamic dealer base and present a new offering under the Rossignol Group of brands,” the company announced.

Felt has consolidated several territories and hired new reps as part of the reorganization. Also, representatives will now offer Time Sport products in addition to Felt’s line. Rossignol, which purchased Time in 2015, acquired Felt in February 2017.

“We’ve got an exciting lineup for the MY19 season, with our new (and well-reviewed) Compulsion enduro bike, e-MTB models, gravel and adventure road bikes, and other products set to launch in the coming weeks,” said Adam Micklin, Felt’s vice president of sales. “Felt stands for innovation, and our dealers will be pleased to see what we are bringing to market this year. Now that we are part of the Rossignol Group, we are excited to collaborate with our sister brand, Time, to present an even stronger offering to our dealer partners.”

Ryan Green, who heads up Time’s sales in North America, said: “Time offers impeccable frames with the cachet of a storied, exclusive European brand, and the most ergonomic pedals on the market. Felt is charging forward with a renewed focus on what we do best: performance.”

Felt/Time’s new territories and reps break down as follows:

• Dick Brink (dickbrink@msn.com): Albany/upstate New York, Michigan, Ohio, Pittsburgh
• Brian Bohlman (brianbohlman@feltbicycles.com): New York, New Jersey, Central and Eastern Pennsylvania, Maryland, Virginia, West Virginia, Delaware
• John Greer (JohnGreer1@comcast.net): Tennessee, Kentucky, Mississippi, Northern Alabama (north of I-85)
• Scott Pegram (velopeg@yahoo.com): North Carolina, South Carolina (east of I-26)
• Dave Marzen (bikerepdave@bellsouth.net): Georgia, South Carolina (west of I26), Southern Alabama (south of I-85)
• Derek Polling (derekpoling@gmail.com): Florida
• Terry O’Brien (obrien.terry@comcast.net): Indiana
• Mark Rushmann (markrushman@feltbicycles.com): Wisconsin, Illinois, Missouri, Kansas, Nebraska)
• Tom Harber (tom@rpactivesports.com): Minnesota, Iowa, South Dakota, North Dakota
• Darren Lupher (darren@nwvelosales.com): Alaska, Washington, Oregon
• Ben Buschbacher (ben@nwvelosales.com): Southern Idaho, Montana, Wyoming
• Justin Bannerman (justin@nwvelosales.com): Washington, Northern Idaho
• Ryan Barrett (turbo_ryan@hotmail.com): Utah
• Juan Diaz (juandiaz@feltbicycles.com): Southern California (Santa Maria and South), Hawaii, Arizona, Las Vegas, San Diego

PORTLAND, Ore. (BRAIN) — Longtime mechanic Kevin Purcell and his wife Becky Newman recently opened Golden Pliers Bicycle Repair & Supply in North Portland. The 1,000-square-foot service-oriented shop has a small retail space stocked with products Purcell and Newman like and use, and specializes in custom builds.

“We’re trying to keep overhead really low, and be smarter about what we stock and sell so we also keep quantities really low,” said Purcell, who worked at Portland’s River City Bicycles for a decade and more recently as manager of 21st Avenue Bicycles, which closed earlier this year. “We don’t stock any bikes but we have a demo Gorilla Monsoon for All-City and have already had two sales from that. We want to do more custom builds. I’ve learned over the years that unless you’re doing really high volume, it’s really hard to have bikes on the floor. I would rather work more with the customer and figure out what they want to make something special that is their own.”

Purcell said he had the shop’s name in his back pocket for a few years after reading about an Italian bike racer from the 1950s who nicknamed his mechanic Golden Pliers.

“It was my dream to have a shop for a long time, so I saved the name for later,” he said. “ I think mechanics don’t get a lot of credit, and can often feel like the janitors of the bicycling world. That name made me feel appreciated.”

The shop also houses Newman’s bike bag business, Makeshifter Canvas Works, which she started about four years ago after teaching herself to sew in order to repurpose gear and make touring bags. Newman offers wholesale pricing to a few bike shops, and is in the process of getting a grant to buy more machines. She has one part-time employee for the first time.

“I worked from home while also working restaurant jobs, which was a safe, slow way to start that. I make niche and stylized types of bags, so it was good to test it that way to see if there was interest,” Newman said. “I could have made three times as much stuff, but I was beholden to my other job and my small work space. I realized it was time to scale up and go full time.”

Besides running Makeshifter, Newman also oversees the Golden Pliers café, which serves coffee, snacks, avocado toast, baked goods, and also has a popcorn machine. It has a separate staff.

Golden Pliers stocks some camping gear and coffee drippers for bikepacking and touring, baskets, handlebars, helmets and other parts and accessories. It also sells All-City and Crust bikes, a small builder based in New Jersey.

“They’ve been making some really cool bikes, some made in Taiwan and in the U.S., and are focused more on riding your bike and having fun,” Purcell said. “It’s fun and creative in an industry that can sometimes feel stagnant. It’s similar to what we’re doing here — having all that control over what you’re producing and doing it on a small scale to reach tiny corners of the industry that are hungry for it.”

WATERLOO, Wis. (BRAIN) — Trek has announced the creation of a new professional women’s road team for 2019 with the intent of racing the UCI Women's World Tour. The team will include a dedicated director sportif, assistant director sportif, and support staff. It will also receive shared support from Trek-Segafredo staff and Trek Factory Racing Manager Luca Guercilena.

“Trek is committed to changing the world by inspiring more people to ride,” said Trek president John Burke, “and our world-class women's road team will be filled with passionate racers who are out to inspire. We’re putting full support behind our athletes so they can focus on their profession and be the best they can be.” 

Like other Trek Factory Racing programs, the new women’s road team will be owned and managed by Trek.

“We've learned from owning other Trek Factory Racing programs that direct support and involvement from Trek is good for athletes, partners, and staff. It creates an environment where everyone thrives,” said Trek's sports marketing director Tim Vanderjeugd. “Trek Factory Racing has strong female athletes in enduro, downhill, cross country, and cyclocross. This new model is a first for women's road cycling.”

Trek is the first cycling brand to directly own a professional women’s road team. The team will be led by Lizzie Deignan (GB) — a World Champion cyclist with a long list of palmarés in track and road cycling, including the 2015 World Championship Road Race and multiple British National Championships.

"I'm thrilled to partner with Trek and to support the company's mission to affect major progress in the sport," said Deignan. "The goals of the team perfectly align with my personal and professional goals, and I'm excited to be part of it."

Trek will announce additional members of the roster beginning August 1.

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has introduced new adjustable-width carbon mountain handlebars that can be run at 750 or 800 millimeters — or widths in between.

The new Lo-Fi (10-millimeter rise) and Hi-Fi (30-millimeter rise) bars use two 25-millimeter-wide aluminum inserts that thread into the ends of the bar. The inserts can also be cut down to run any width in between 750 and 800 millimeters.

Both bars have a 31.8-millimeter clamp diameter. The Lo-Fi weighs 238 grams, and the Hi-Fi is 249 grams. They are backed by a seven-year warranty.

Handlebars are now shipping on complete Ibis bikes spec’d with Shimano XT or SRAM X01 or XX1. They’re also available on SRAM NX and GX builds as an upgrade. Aftermarket availability is set for this fall with an MSRP of $169.99. Replacement inserts will be $15.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike's organizers have made a quick switch to the show's 2019 dates, moving it back to its originally scheduled timeframe of Sept. 4-7. The show will include a two-day consumer festival.

Eurobike had announced on July 3 that the show would be held in early August. This year's show closed last Tuesday, July 10.

"The wish expressed by numerous market players to move Eurobike to a later date in future has received tremendous support both during and after the past trade exhibition. We are now pleased to be responding to this wish and are moving Eurobike back to its traditional date at the beginning of September," said Klaus Wellmann, CEO of Messe Friedrichshafen.

Head of Eurobike Stefan Reisinger said, "Compromises are not always the best solution. Although it is something that all players within the industry would like to see, we simply have to accept that there is no ideal date for a leading trade exhibition that suits everyone. Some emphatically demand the early date while others support the later timing. The convictions of the different trends are firmly rooted and even if we are in a position to offer every exhibition format, there is no blanket solution. It is now certain that a date at the beginning of September is the best possible period to organize Eurobike 2019."

The German Cycle Industry Association said it supported the move. "The new Eurobike date is fully in keeping with the wishes of our association's members. Furthermore, we are also picking up this opinion from other players in the industry," said Siegfried Neuberger, the general manager of the ZIV. 

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says more than 75 brands will participate in its Outdoor Demo at the Northstar California Resort. Bike brands expected to offer demos include 3T, Bulls Bikes, Cannondale, Dahon, Haibike, Haro, Jamis Bicycles, KHS, Look USA, Marin, Mondraker, Open Cycle, Pivot, Raleigh Electric, Ritchey, and Santana, the show said. 

Component and accessory brands at the event will include Shimano, SRAM, Campagnolo, 100%, Alpinestars, Crank Brothers, Dainese, Fox Factory, and Voler.

"Outdoor Demo continues to be an important event for retailers and suppliers," said Justin Gottlieb, Interbike's interim show director. "The hands-on testing opportunities and interaction with such a large group of suppliers in one location is so valuable for the retail community. The new venue is going to enhance the demo experience and be an amazing first impression to our attendees."

Gottlieb said the expo will take place in the main parking lot, next to the Village at Northstar, and is approximately 100 yards from the Big Springs Express Gondola. Registered Interbike attendees will be able to use their badges to ride the Big Springs Express Gondola and the Tahoe Zephyr Express Chairlift for free starting on Sunday at 1 p.m., and all day on Monday. 

As the largest lift-served bike park on the West Coast of the United States, the Northstar Bike Park provides nearly 50 miles of trails spanning beginner to expert terrain. Other off-road options include a dedicated e-MTB trail and a gravel trail that can be accessed either by riding up a short distance from the expo, or rolling down from the mid-mountain area. 

Attendees wishing to demo road bikes will be able to roll directly from the main expo area onto Northstar Drive, where two marked loops will be accessible.

Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, Sept. 14-16, with bike demos taking place on Sept. 15-16. Outdoor Demo will run from Sept. 16-17 for members of the trade, followed by the Interbike Expo in Reno on Sept. 18-20.

BOULDER, Colo. (BRAIN) — BikeRadar.com's publishers, U.K.-based Immediate Media, has closed its U.S. editorial offices, which included three editors who worked in the Boulder area.

"This difficult decision is the result of increased operating costs, exacerbated by negative exchange rates," the publisher said in a statement Wednesday. Immediate said no changes are planned to the North America operations of its other cycling title, Cyclingnews.com.

"We would like to thank the US BikeRadar team for the outstanding work they have produced over the years and wish them well for the future," the statement said. The U.S. editorial offices include U.S. editor-in-chief Ben Delaney, tech editor Josh Patterson and tech writer Russell Eich.

Delaney, a former VeloNews and Bicycle Retailer editor, told BRAIN, "I'm grateful for the opportunity I had with BikeRadar and the broader Immediate team. I had fun and learned a lot, especially on the video front. For a guy who went to school for 'print journalism,' it was exciting to learn to work on YouTube. Times are hard and getting harder in the cycling media world, but I am eager for what's next. Beats me what that is, though! I wish the BikeRadar crew all the best."

Immediate said it would continue to cover the U.S. bike market with an increased freelance and travel budget and is recruiting three staff members in the U.K. to join BikeRadar's office in Bristol. 

Immediate said BikeRadar has a global audience of over 3 million monthly readers.

BRUSSELS (BRAIN) — The European Commission has imposed provisional anti-dumping duties on e-bikes from China, with tariffs ranging from 21.8 to 83.6 percent, depending on which factory produced the bikes. The tariffs will be applied starting Thursday and will be in place for six months before a final decision is announced. 

In a complaint filed with the Commission late last year, the Electric Bicycle Manufacturers Association had called for anti-dumping tariffs of as much as 189 percent. In May, the Commission required importers to begin registering the imports of e-bikes and other light electric vehicles in preparation for a possible anti-dumping duty, which could be imposed retroactively. 

At the Eurobike show earlier this month, a coalition of European e-bike importers, backed by the LEVA-EU trade association, announced it was suing the Commission over the anti-dumping process, which the group said was being promoted by a group of large bike brands looking to defend their market position. 

At a Eurobike news conference, Annick Roetynck, LEVA-EU's manager, called the EBMA's petition "an absolutely ludicrous complaint."

"There is no dumping," she said. "This is being pushed by a limited number of companies trying to get a bigger piece of the cake," she said. 

Many European e-bike brands have been working quickly in recent months to move their e-bike assembly out of China to other Asian countries or to Europe. Giant Manufacturing, for example, announced last week that it was investing in increased manufacturing and distribution facilities in Northern Hungary. Companies like the Czech Republic's Apache Bicycles also offered their European e-bike assembly services to other brands. 

Importers feared that the tariffs would be imposed on bikes they've already ordered and are on ships headed for European ports. On arrival, the new stiff duties would be due and would be enough to bankrupt some small importers, they said. 

At the Eurobike news conference, Romanian importer Alexandru Dragoiu said it would be better to stop the import in any way possible.

"I'd consider just dumping them into the sea," said Dragoiu, the founder of E-Boda. Dragoiu, who insisted with a chuckle that he wasn't joking, told BRAIN he had about 100,000 euros worth of electric vehicles in transit.

"It's not so bad for me, but I know people who have 8 or 9 million dollars worth of inventory coming in, and they are not sleeping. This will simply bankrupt them."

The commission is accepting comments until Aug. 12.

The Trump administration has proposed a 25 percent tariff on U.S. imports of Chinese-made e-bikes and other electric cycles.  

DENVER (BRAIN) — Boa Technology has tripled its space at its new global headquarters, which is located in Denver's RiNo Art District at 3575 Ringsby Court.

Boa occupies the majority of a new 140,000-square-foot building, which is expected to be awarded a LEED Platinum certification for energy conservation. The building has one of the largest green roofs in Colorado, is equipped with a solar photovoltaic array for an expected 20 percent energy offset, and has extensive natural lighting.

The larger space accomodates BOA's growing workforce and increases its capabilities in product development, 2D and 3D prototyping, and biomechanics-based testing, the company said.

"We are fortunate to work with the best brands in the world in the outdoor, athletic, medical, and workwear industries" said Shawn Neville, the CEO of Boa Technology. "Our mission is to inspire our employees and partners to create meaningful breakthroughs in performance fit solutions while being respectful and supportive of each other, our community, and the environment. We are very proud of our new facility and the amazing environment it creates for us to fulfill our mission"

Amenities in the building include bike and gear storage, employee locker rooms, a 100 percent dog-friendly policy, and a full sports bar. The new digs also feature an abundance of community and meeting spaces, including a large two-story atrium that seats up to 220 people, and build-outs for key product segments that showcase Boa's products, culture, history, and innovation.

In addition to Boa, other tenants at the building include The Nature Conservancy, Techstars, Denver Design Build, and HLB Lighting. The building also hosts an artist-in-residence program, with an onsite gallery that rotates every 4-6 weeks and features both local and national artists.

ASHEVILLE, N.C. (BRAIN) — Cane Creek Cycling Components has released a new suspension seatpost for dropbar bikes, called the eeSilk Post.

The post offers 20 millimeters of vertical compliance and features forged and machined aluminum parts with titanium fastening hardware and interchangeable elastomers. The post weighs less than 300 grams and retails for $289.

"The eeSilk Post is all about extending your ride," said Brent Graves, the president and CEO of Cane Creek. "It not only reduces fatigue over those long road rides, it gives you the ability to take a road – be it gravel, or rough pavement – that you might not have felt comfortable riding with a rigid post. It's about giving you options as a rider."

The eeSilk Post comes in a 27.2 diameter and is 350 millimeters long. Seat rail clamps accommodate metal/round and composite/oval rails. Three included interchangeable elastomers allow adjustment for riders from 100 to 260 pounds. Additional elastomers are available separately to accomodate riders under 100 pounds or between 260-330 pounds.

"We put a lot of thought into every detail of the eeSilk Post," said Sam Anderson, product manager for Cane Creek. "From the inclusion of a beautifully welded titanium thumbwheel on the clamping bolt to the angled cut at the insertion end of the post we made sure that every detail was thought out to meet the needs of today's performance all-road, endurance and gravel rider."

The eeSilk Post comes in a black, two-tone, gloss and sandblasted finish with a minimalistic black–on-black laser-etched graphic on the side of the post. They will be available through Cane Creek distributors and retailers or factory direct through the company's website this month.

ALISO VIEJO, Calif. (BRAIN) — Highway Two has promoted Justin Savord to North American sales director.

Highway Two's president, Simon McNair, announced the promotion this week. "Justin has been with us over four years and has sparked an amazing cultural change in this time. We have continued to grow as a company even through the challenges over the last few years and Justin has played a significant role in this," said McNair. "It is the best possible scenario when you can promote from within, and Justin really made the decision easy."

Savord was most recently North American sales manager, responsible for inside sales and key accounts.

"Yes, the market is tough, but we are looking forward. The future is bright for this industry, Highway Two and our partners. With our team and brands, I am excited to innovate programs that would strengthen the partnership we have with retailers throughout North America," said Savord.

Highway Two LLC is a joint venture between Continental Tires and Selle Royal. The company distributes Continental, Fizik, Crankbrothers, Selle Royal, Brooks England, Kask, Abus and Knog.

WASHINGTON (BRAIN) — The League of American Bicyclists is among the safety and consumer advocacy groups that sent a letter to the U.S. Senate this week to oppose a maneuver that would speed self-driving vehicle legislation through Congress.

The AV START Act, would create a national framework for regulating autonomous vehicles. Following the death of pedestrian struck by a self-driving vehicle in March, the League and other groups called for the legislation to be modified. 

The bill is now stalled in Congress, with few openings on the Senate's working calendar this session. Advocates for the bill say it should be passed quickly to avert a patchwork of state laws regulating the vehicles. Supporters have called for the bill to be attached to a reauthorization bill for the Federal Aviation Administration.

The FAA bill is considered "must pass" legislation and if the AV START Act is attached it could pass the Senate by unanimous consent with no debate or amendments.

The letter sent Monday opposing the move was signed by the League's executive director, Bill Nesper, as well as the leaders of dozens of state and local bike and pedestrian advocacy groups. 

"The FAA has rigorous protocols for ensuring the safety of automation in the air, and examples of the success of effective standards and oversight of automated systems fly over our heads every single day," the letter said. "Conversely, the AV START Act, in its current form, would shockingly allow potentially millions of vehicles on the market to be exempt from meeting existing safety standards."

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has set news and product submission deadlines for its annual Interbike Show Issue as well as the Interbike Show Dailies distributed at the expo, which moves to Reno, Nevada, this year.

Exhibitors with story ideas to be considered for the expanded Interbike edition of BRAIN (with a cover date of Sept. 1 this year) should email their information to editor Lynette Carpiet at lcarpiet@bicycleretailer.com by Friday, Aug. 3. Submissions for the Product Picks section of the issue can be sent to managing editor Toby Hill at thill@bicycleretailer.com by the same Aug. 3 deadline. Please include a product description, U.S. suggested retail price, high-resolution photos, and contact information (street address, phone, email and website URL) for retailers to order or inquire about the product.

General news for the BRAIN Show Dailies should be sent to Carpiet by Friday, Aug. 10. Product submissions for the Show Dailies should be sent to Hill, also by Aug. 10. The product must be exhibited at the expo to be considered. Please include the Interbike booth number where show-goers can see it.

For calendar consideration in the Dailies, email event information (company name, booth number, day, time and event description in 30 words or fewer) to Carpiet by Monday. Aug. 20.

Interbike Marketweek will take place in the Reno-Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, California, on Sept. 14-16, with bike demos taking place on Sept. 15-16. OutDoor Demo will run from Sept. 16-17 for members of the trade, followed by the Interbike Expo at the Reno-Sparks Convention Center on Sept. 18-20.

INDIANAPOLIS (BRAIN) — Silca has released a direct-mount toptube bag, for use on bikes with toptube mounts.

The Speed Capsule TT has a PE board base that helps provide rigidity to the pack, allowing the rider to more easily open and close the bag while riding, the company said.

The bag has a 200D nylon body with 3M reflective side panels and a weather resistant locking pull zipper. The bag has oval eyelets which allows for 16mm of fore/aft adjustment on the frame mounts. It comes with stainless steel mounting bolts. 

The suggested retail price is $34. More information at silca.cc.

REDLANDS, Calif. (BRAIN) — Charles David Cole III, the founder of Five Ten, died on Saturday, July 14, at the age of 63.

Cole started climbing while earning his bachelor of science in mechanical engineering from USC in the mid-1970s. He launched Five Ten in 1985. In 1986, the company introduced its grippy Stealth rubber compound. The company entered the bike world with its Impact bike shoe in the late 1990s and has sponsored DH riders including Nathan Rennie, Greg Minnaar and Chris Kovarik. More recently, trials star Danny MacAskill has become a Five Ten-sponsored athlete. 

"Cole was known for approaching life with an extraordinary focus. He toted a sketch pad wherever he went, furiously jotting down new ideas for ads. He frequently broke out in song, his rich baritone raising above the ubiquitous barking dogs in Five Ten's chaotic headquarters," wrote Nancy Bouchard in an article on Rock & Ice magazine's website.

Cole sold Five Ten to Adidas in 2011 and retired a few years later. He is survived by his wife, Paola, their children Margherita, Alessandra, and Wyatt, and his mother, Mary Cole (nee Studer). Cole's nephew, Dave Kasse, is the climbing category manager for Five Ten.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced that its new model year 2019 Marzocchi Bomber suspension forks and Transfer dropper seatposts are available in the U.S.

The Bomber Z1 is a trail and enduro fork with options to fit 27.5-inch and 27.5-plus/29-inch wheels with travel ranging from 130 to 180 millimeters, and the Bomber 58 is a 27.5-inch-specific dual-crown downhill fork with 203 millimeters of travel.

Both forks feature Fox's FIT GRIP sweep damper with the recirculating FIT GRIP cartridge design. Both Bomber forks also use the EVOL spring design.

"Keeping in step with Marzocchi's founding philosophies, the new forks prioritize suspension performance, ride quality and durability. Riders simply need to set their sag and shred these new forks to the highest levels of their ability," the company stated. 

The Marzocchi products are being sold online at shop.marzocchi.com and are available to shops through Fox's sales force. More information for dealers is available at mtbservice@ridefox.com or 800-369-7469, ext. 480.

MELBOURNE, Australia (BRAIN) —BikeExchange is launching a new Webstore product that the company said will enable retail members to efficiently improve their online presence and functionality and reduce the usual pain of development and ongoing maintenance.

The BikeExchange Webstore provides retailers with a full stand-alone website that is customizable, has broad functionality, e-commerce capabilities and full integration into POS systems, the company said. 

BikeExchange will offer design and other implementation services for the Webstore. It will also syndicate relevant product listings on to the specific-country BikeExchange site, allowing direct reach to consumers in-market for cycling products. The BikeExchange Group receives more than 30 million visits to its global sites annually.

Mark Watkin, Global CEO of BikeExchange, said, "BikeExchange Webstore is an exciting product launch and the first of a strong list of new offerings we will launch this year.

"We know how important a website presence is for a bike retailer and equally how much time it can take up. BikeExchange Webstore will provide retailers with a thorough and easy-to-market website that offers a deep list of functionality and capabilities on a subscription basis.

"BikeExchange has 10 years' experience understanding online user experience and perfecting integrations with POS systems. Taking up a Webstore provides a real advantage for retailers, giving them instant, live connections with their store inventories and stocks."

BikeExchange was founded in Australia and now is active in New Zealand, the U.S., Germany, the Netherlands, Belgium, the U.K., Ireland, Colombia and Canada. The BikeExchange Global group also includes CyclingTips.com.

BikeExchange has produced a mock-up site showing the new Webstore, at bikeforce.bikesit.com.