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    SAN ANSELMO, Calif. (BRAIN) — Supporters have started a campaign to help mountain bike author and historian Charlie Kelly preserve and digitize his collection of mountain bike documents.

    Kelly's archive includes historic documents from the earliest years of the sport through the 1990s. Kelly, who is retired, has been paying about $300 a month for a storage unit to contain the collection.

    Last year Kelly and some supporters launched a Kickstarter campaign to raise $50,000 to launch a website based on the archive. The campaign did not reach its goal and, by the rules of Kickstarter, no funds were received.

    Now Rob Korotky has launched a GoFundMe campaign with a $12,000 goal. The project's goals are to keep the archive alive, to begin digitizing it and to begin developing a website. All donations from the campaign will go toward the project. 

    More information: gofundme.com/mountain-bike-legacy-project


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    FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired two new engineers and a new marketing manager.

    The marketing manager is Zack Vestal, a former a tech editor at VeloNews and communications manager at Mavic. Vestal has most recently been the bike marketing manager for Scott USA.

    Vestal said his "immediate goal is to show our riders, our retailers, and our fans that Niner is charging ahead with a clear vision for the future. We plan to push Niner into the spotlight as both a pioneer in the category, with a deep well of experience, yet also show, not just tell, the world that we are just as innovative now as we've ever been.

    "Niner was born in the USA and fueled the 29er revolution. The team is agile, inquisitive, and engaged. They're always investigating what works best for riders and retailers. This formula of high energy, agility, and constant quest for development is invigorating."

    Niner's two new engineers are Mark Busse and Peter Field.

    Busse comes to Niner from Bell Helmets, where he was a product design engineer. Field is a recent engineering graduate from Colorado State University who has done extensive work with suspension systems.

    Field said he looking forward to being a part of the development of Niner's in-house prototypes. He said that gives Niner a huge amount of flexibility and allows the team to move quickly on design tweaks and new frame development.

    "I couldn't possibly be more excited about being at Niner, especially where the company is right now. There are so many great new projects in the works, and the team here is clearly super passionate about delivering all of them. I feel really lucky to be part of helping make that happen."


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    Long in 1995.

    SANTA ANA, Calif. (BRAIN) — Longtime bike journalist Roy Wallack has been commissioned to write a book about Richard Long, the co-founder of GT Bicycles. 

    Long died in 1996 in a motorcycle accident while driving to Big Bear, California for a NORBA National. He was 46.

    The book project was driven by Richard's wife Wanda and son Chris, and is designed to cover the era and circumstances that lead to the first meeting between Long and Gary Turner (the "GT" in GT), through the brand's rise in BMX  and mountain biking, and eventually as suppliers to the U.S. Olympic team. 

    Wallack is best known for his longtime work with the Los Angeles Times. He was editor of Bicycle Guide magazine in the 1990s and has been a freelancer for many titles and author of "Bike for Life: How to Ride To 100."

    Wallack has already begun his preliminary research; currently the book is targeted for completion by fall of 2019.

    "Richard's story has been a goal of ours for some time," says Wanda Long, "and we are thrilled to see it finally in motion. He was so remarkable and being able to share his backstory, and that of GT's humble beginnings all the way through the soaring growth years of the '80's and '90s is something our family is thrilled about. We expect this to be much more than just a bicycle company story and believe Roy (Wallack) will be able to capture all of the magic that went into this very special time and place."

    Wallack said, "I was around during GT's rise to greatness and I am aware of its impact on the sport, business and industry. 

    "Even still, after meeting with the Long family and several longtime employees, including Todd Huffman and Doug Martin, both of whom worked directly with Richard, it is evident what a special man Richard was and how so much of what GT accomplished boiled down to his ability to inspire others and will things to happen. Having spent my career writing mainly about the bike world, this project is hugely inspirational to me, and it is our collective goal to give Richard, the company he built and the bike industry the attention it deserves."


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    IRVINE, Calif. (BRAIN) — After more than a decade in business, Orange County’s ARB Cyclery’s last day of business was May 31.  

    Bruce Marshall bought the shop, then called A Road Bike 4 U, from founder Bob Murphy in 2009. Marshall took the store, which catered to the high-end road cyclist, from 1,200 square feet to 3,600 square feet in 2011, and over the years built up a loyal clientele. The shop offered group rides and clinics, coaching, VO2 max testing, massage and bike fitting, and Marshall said it had become a destination shop.

    “We were one of the first in the region to use Retül fit and have a Guru Dynamic Fit Unit. We built a road shop that had all the services a rider needed. But things have changed. Online competition, shrinking margins, showrooming and high sales tax affected us. A tax of 7.75 percent on $5,000-$10,000 bikes is a lot, and when the customer can buy it out of state from other retailers with no sales tax, we felt that,” Marshall said.

    “And, I’ve also come to realize that people are trained not to buy at full retail anymore, and with the internet having lower prices, you do feel like you’re stuck. There are so many headwinds in this business that made it really not worth the effort anymore. People get into it because they enjoy, which I did. But financially, it was tough.”

    ARB Cyclery employed three people in addition to Marshall when it closed. The shop liquidated most of its inventory before closing. While selling the business was an option, Marshall said a successful deal never materialized. ARB sold Bianchi, BMC, Pinarello, Cervélo and Mosaic. ARB offered bike rentals, sponsored numerous charity rides and events and also led bike tours of Orange County.

    “We tried to generate service revenue, beyond bike repair, by offering coaching, massage and other services,” Marshall said. “But in an effort to increase other revenue, there are more moving parts and more factors that come into play. It’s an incremental process, and it wasn’t a magic solution — at least not enough to offset overall shrinking margins and higher costs.”

    Bike fitter Barrett Brower, who worked with ARB for several years, will continue to offer fits for a few months in the shop’s former storefront. Marshall said he plans to return to a career in commercial real estate development, and hopefully, ride his bike more often.


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    The Stinner Refugio.

    GRAEAGLE, Calif. (BRAIN) — Sierra Buttes Trail Stewardship and the Lost and Found bike ride are holding a custom bike raffle to benefit the Sierra Buttes Trail Stewardship.

    Custom framebuilders Sklar, Stinner, Mosaic and McGovern have teamed up with Enve Composites, Chris King, SRAM and WTB to create four unique custom bicycles that went up for raffle after the start of the Lost and Found Gravel Grinder and Bike Ride this past Saturday, June 2. All proceeds will benefit the Sierra Buttes Trail Stewardship.

    Sierra Buttes Trail Stewardship is a nonprofit organization that builds and maintains multi-use trails in the Sierra Buttes, Tahoe, Plumas and Lassen national forests. The group's mission is building sustainable recreation-based communities through stewardship, job creation and hosting events. Since 2003, SBTS has donated an estimated 72,000 hours of volunteer labor, maintained more than 800 miles of shared-use trails and created nearly 80 miles of new trails.

    Staged in the North Eastern Sierra Nevada Mountains, the Lost and Found Gravel Grinder and Bike Ride features a blend of pavement, dirt road, gravel road and historic railroad grade, with 45-, 60- and 100-mile distances. The four raffle bikes were displayed at the race, and the raffle runs through June 15, hosted by The Pro's Closet. Tickets are $20, and raffle purchases and donations are tax-deductible.

    Enter the raffle at theproscloset.com/pages/builders4builders.

     


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    The revised CrossKing

    ALISO VIEJO, Calif. (BRAIN) — Continental said it has redesigned its King Series line of mountain bike tires from the inside out.

    The German brand said the tires have improved tubeless-ready functionality allowing for air-tight seatability. The tires also now use Cordura technology to reinforce the casing for greater durability at lower tire pressures. The brand uses a new "targeted application" of its ProTection technology to deliver tires that are 20-30 grams lighter than their predecessors.

    Tread patterns have also been updated for optimized traction in variable terrains, the company said. The tires also now feature a suggested rim width molded into the sidewall.

    The New King Series Tires are offered in:

    • Trail King - 26/27.5/29 - 2.2/2.4/2.6 $74.95
    • Mountain King - 26/27.5/29 - 2.3/2.6 $69.95
    • Cross King - 26/27.5/29 - 2.2/2.3/2.6 $69.95
    • Race King - 26/27.5/29 - 2.0/2.2 $69.95
    • Baron+ - 27.5 - 2.6 $84.95

    More information: continental-tires.com/bicycle.


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    TREVIGLIO, Italy (BRAIN) — Bianchi owner Salvatore Grimaldi and current CEO Bob Ippolito have announced that Fabrizio Scalzotto will take over as CEO on Sept. 3. Scalzotto will report to Ippolito who will continue to manage the overall Global Bianchi company in the new position of executive chairman.

    Scalzotto was previously general manager of Fulcrum Wheels.

    "Bianchi is confident that the addition of Fabrizio, together with Bianchi's already strong Management Team members, will provide Bianchi with previously  the additional organizational depth necessary to prepare Bianchi for the next step in its business plan," the company said.


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    COLORADO SPRINGS, Colo. (BRAIN) — Cyclocross legend Tim Johnson is joining the USA Cycling Foundation as its development director.

    "We are honored and very fortunate that Tim will be joining the USA Cycling Foundation in a role entirely focused on increasing the resources available to our most promising and best American cyclists," said Derek Bouchard-Hall, the president & CEO of USA Cycling. "Tim's passion for the sport, deep history of competing at the highest level, and significant experience engaging with a wide array of passionate cycling enthusiasts across disciplines and experience levels makes him uniquely suited to taking on this very challenging and vital role."

    The USA Cycling Foundation is the philanthropic fundraising arm of USA Cycling designed to provide the essential financial support USA Cycling needs to create and implement sustained young rider and elite athlete development programs. In his new role Johnson will lead the foundation's efforts to engage with new potential donors and share USA Cycling's vision for growing the sport and increasing the United States' success in international cycling.

    Johnson said, "I have been lucky to spend most of my life on a bike, and sharing my experience and passion with others who also love the sport has become my mission.

    "I look forward to connecting with those in the American cycling community who might be interested in supporting USA Cycling and the work we will be doing to help American cyclists reach the pinnacle of the sport. I started cycling as a child and never could have imagined how it would change my life for the better – I want to help young athletes embark on and succeed in a similar journey."

    During his 18-year professional cycling career, Johnson competed for Team USA in 13 UCI Cyclocross World Championships, earning a bronze in the U23 event in 1999, and twice he raced in the UCI Road World Championships (2002, 2003). He was a six-time U.S. National Cyclocross Champion and won Australia's Herald Sun Tour on the road in 2003.

    After retiring from professional racing in 2015, he has served as an ambassador for multiple cycling brands, frequently led fundraising and awareness-raising rides, and served as a broadcast analyst for Tour of Utah, JingleCross World Cup, and USA Cycling's National Cyclocross Championships. Johnson is also the founder of the Ride on Washington, designed to help raise money for and awareness of bicycle advocacy efforts nationwide, especially among the racing community.


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    An example of the promotional media being used this month.

    BOULDER, Colo. (BRAIN) — Bicycle Blue Book and PeopleForBikes are promoting a self-declared National Trade-in Your Bike Month in June.

    PeopleForBikes recently promoted bike trade-ins on its blog and included Bicycle Blue Book's directory of retailers who participate in its trade-in program.

    "We are thrilled the PeopleForBikes is supporting it. We're all just trying to expand the pool of participants so more people will go to bike shops and buy new bikes," said Bicycle Blue Book's president, Ira Becker.

    Becker said Bicycle Blue Book is supporting the program throughout the month, making weekly media campaigns available to shops via the Promoboxx platform.

    A recent survey by the company found that 76 percent of its participating retailers said they feel the program helps drive new bike sales.

    Becker said the survey revealed the average return on trade is 3.6, meaning that the average consumer buys a bike that sells for 3.6 times the value of the trade-in. Bicycle Blue Book's average trade-in value is $515, meaning the average new bike purchase following a trade-in is $1,854.

    The survey also found the average retail price for a bike sold through the Bicycle Blue Book retailers is $753 (including sales with a trade-in and those without a trade-in). 


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    BOULDER, Colo. (BRAIN) — The Pro's Closet has hired Tom Gosselin to lead its IBD business development

    Gosselin was previously the North American sales manager at Reynolds Cycling. His role at TPC will focus on nurturing IBD and OEM relations, the company said.

    Travis Erwin, TPC's vice president of sales, said "The Pro's Closet is dedicated to strengthening the industry by improving sales velocity with our IBD and OE Trade-Up affiliates. Tom's
    experience and inherent understanding of market conditions will aid in optimizing operational efficiencies and profit margins for our partners."

    Gosselin said, "My previous role illuminated several obstacles of the IBD network, most notably, product sell-through. Manufacturers were asking their network for increased commitments and sales targets, while IBD shelf space was shrinking. This leads to overstock, liquidation, and ultimately frustration from both parties. TPC recognized early on that the solution is a convenient, dependable experience for a customer to sell their existing gear; something the auto industry has known for years.

    "The TPC Trade-UP experience is unique as their team of specialists are trained to identify subtle intricacies of a customized build; removing the responsibility of the evaluation from the IBD. This practice eliminates potential friction between the customer and the dealer and provides a more comprehensive assessment than an algorithmic formula. These nuances not only increase conversion, but an improved customer experience; further emphasizing the trust and confidence IBD's have built their business upon."


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    Mook

    BOSTON (BRAIN) — The Massachusetts Bicycle Coalition has hired Galen Mook as the organization's new executive director. Mook will take over helm of the statewide advocacy organization in July. Mook was most recently been marketing and advocacy specialist for Landry's Bicycles and has a background as a grassroots organizer.

    The organization said the appointment comes as the state is experiencing "an explosion" of bike use.

    "The board is delighted to welcome Galen Mook as the next executive director of MassBike," said MassBike board president John Siemiatkoski. "Galen's experience as an organizer, advocate, instructor, and in the bike industry make him uniquely qualified to lead MassBike. We look forward to working with Galen and our chapters to provide more opportunities for bicycling across Massachusetts."

    Mook was co-founder of the CommonWheels Bicycle Collective in Allston, co-host of the biweekly radio program BikeTalk881 and co-founder of BU Bikes when he was a student at Boston University. He has also been active in the Allston community advocating for safer bike infrastructure, helped lead the campaign for a protected bike lane along BU's campus as part of the Commonwealth Avenue reconstruction, and is helping to lead an effort to encourage MassDOT to develop a multimodal and more sustainable design for the I-90 Allston Interchange Project.

    "I'm approaching this position as 'building community,'" said Mook. "I am excited for the opportunity to get to know the bicycle riders across the Commonwealth and to steer MassBike to serve all communities."

    Mook has worked for Landry's for the last five years.

    Jack Johnson, Landry's marketing and advocacy director, said, "Nobody lives and breathes all-things-bicycling as much as Galen, and we have appreciated his huge and positive impact both for our local business and for our cycling community. ... Everyone at Landry's will miss him greatly, and we wish him all the best in his leadership role at MassBike."


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    NEVERS, France (BRAIN) — Look and SRM collaborated on the development of the new EXAKT power meter pedal, which will be available next month.

    "The partnership was only natural as Look invented the first clipless pedal in 1984 while SRM developed the first power meter in 1986, and they've continued to evolve their technologies and innovations," the companies said in a news release.

    The pedal has a carbon body with the contact surface made with stainless steel for optimum stability and power transfer. The spindle includes all the electronic components. It is assembled with an oversized ball bearing and a needle bearing to ensure a better load distribution.

    The electronics measure power, heart rate, speed, distance, location, torque analysis, cadence, balance, normalized power, torque effectiveness, intensity and training stress score. 

    A double seal system on the inside and end cap on the external provides water tightness of the axle. Lithium ion batteries provide a claimed 100-hour battery life. A magnetic connector can recharge both pedals simultaneously with no need to remove pedals. 

    The power meter uses both Bluetooth LE and ANT+ wireless compatibility.

    The pedal itself provide tension from Look's level 9 to 18. The pedals weigh 155 grams each or 376 grams per pair with cleats. 

    More information at Exaktpower.com.


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    PENTICTON, British Columbia (BRAIN) — Podium Imports has been appointed the exclusive Canadian distributor for Tailwind Endurance Nutrition. 

    Tailwind, based in Durango, Colorado, was developed by Jeff and Jenny Vierling from a need to find an all-day source of nutrition, hydration and electrolyte replacement that would upset the stomach.

    "Now that we have established Tailwind in the U.S., we can turn our attention to other markets," said Tailwind co-founder Jenny Vierling. "Canada is our first international market, and Podium was a natural fit for us as they are already working with any shop that we have spoken to, and they effectively cover both bike and run categories." 

    Podium owner Brian McCoy said, “I am very excited to be adding this brand to Podium. The organic roots of the company are much like ours, and there is plainly demand in the Canadian market for Tailwind. It was actually several of our dealers that identified Tailwind as a brand they would like local access to, so the existing demand tells me a lot about the future success of Tailwind in Canada."

    Tailwind Nutrition is available in 30- or 50-serving bags and single-serve packets, with caffeinated and non-caffeine flavor options. Canadian dealers interested in ordering can contact Podium at 250-493-1144 or sales@podiumimports.ca.


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    Mark Vandermolen

    MUKILTEO, Wash. (BRAIN) — Full Speed Ahead Inc. (FSA) has named Mark Vandermolen managing director of its U.S. office as industry veteran Lance Bohlen retires to focus on his health. Bohlen will remain with the company through June 29 to assist with the transition.

    "As with all good things, it's time to bring my time at FSA and my 40-year bike industry career to an end. It's been a great ride," Bohlen said. "It's been a pleasure to cap off my career at FSA, a company whose dedicated employees and innovation in all product categories continues to amaze me."

    Vandermolen spent the last year and a half at FSA's factory in Taiwan learning the production details of the company's catalog of components as well as leading several new product initiatives. Prior to joining FSA, he spent 16 years with Profile Design in various capacities including product development, sales, marketing and brand management.

    "I am excited to have this great opportunity and I'm looking forward to contributing to the growth of Full Speed Ahead and Vision," Vandermolen said.

    A cyclist who enjoys all types of riding, Vandermolen also competes in triathlons, practices yoga and pursues an active lifestyle both on and off the bike.

    He can be contacted at mark@fullspeedahead.com.


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    SALT LAKE CITY (BRAIN) — Rotor America has reached a distribution agreement with Italian helmet brand MET, taking over North American distribution and sales of MET’s full range of cycling helmets.

    “Partnering with Rotor allows our brand to be linked to a very technical cycling company and to service our retail partners more adequately and efficiently. We're excited to work with their distribution team and couldn't be more satisfied with the association,” said Pablo Alvarez, global sales manager of MET Helmets.

    Lori Barrett, Rotor America’s vice president of business development, said, “Rotor America is excited to add MET helmets to our catalogue. MET is a perfect complement to the Rotor brand in North America, and the U.S. market is ready for a helmet that captures the style & substance of the top European riders.”

    Dealers can contact their Rotor sales representative or the internal sales team in Salt Lake City at 801-393-4822. The North American product assortment is available for viewing at RotorAmerica.com. 


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    DENVER (BRAIN) — Primal Wear Inc. has acquired online women’s clothing retailer Team Estrogen and its Doyenne apparel brand.

    Team Estrogen was founded in 1998 by Susan Otcenas and Jeff Mendenhall, and was one of the earliest industry players in e-commerce. The partners closed the business in September 2016, citing price competition and shifts in consumer behavior, among other factors.

    Team Estrogen will now be led by Primal Wear executives Jessica Lozano, chief operating officer, and Shawna Edwards, chief financial officer.

    “We are thrilled to begin this next chapter of the Team Estrogen brand and to provide the same level of attention and customer service with the focus on female cyclists,” Lozano said. “Team Estrogen has built an amazing community that deserves a company that cares for and is committed to serving them long into the future.”

    Primal plans to continue the Team Estrogen online forums and provide a place for women to carry on discussion and meet new cyclists. The company will also create additional content and resources for the forums.

    “We were so excited to work through this transition with our longtime partner and collaborator Primal. We have total confidence that they will continue our mission of bringing stylish and well-fitting apparel to every woman who wants to ride a bike comfortably while providing top-notch customer service and advice,” Otcenas said. “The energy, expertise, and excitement they bring to the brands will take Doyenne and Team Estrogen to the next level.”

    In a press release, Primal noted that more than half of its employees are women, including five of its seven senior management team members.

    For more information about Team Estrogen, visit primalwear.com/collections/team-estrogen.


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    RockyMounts' current showroon in Boulder.

    GRAND JUNCTION, Colo. (BRAIN) — Bike rack and lock brand RockyMounts plans to move its headquarters from Boulder about 250 miles west to Grand Junction. The company will make its home in a new business park being developed specifically for outdoor industry companies.

    "I started the business in Boulder in the mid 90's; it flourished here and I will always be grateful to Boulder for the opportunity." said RockyMounts' president, Bobby Noyes.

    Noyes said he met with representatives from the Grand Junction Economic Partnership earlier this year.

    "There was a dynamic energy that was reminiscent of my early years launching this business. I saw an opportunity to be a part of a growing and vibrant community here in Grand Junction, build the headquarters I had always dreamed of, and to contribute to the improved quality of life for myself, my employees, and the like-minded souls that call the Western Slope home."

    BRAIN wrote about the Riverfront at Las Colonias Park in our Grand Valley Dealer Tour coverage in our June 15, 2017 issue.

    The Riverfront at Las Colonias Park development's anchor tenant is Bonsai Design, which designs and builds outdoor adventure courses. DT Swiss, MRP and other bike industry brands also are based in the area.

    "We are seeing more and more interest from businesses like RockyMounts," said Robin Brown, GJEP's executive director. "Companies are growing tired of metropolitan areas and their long commutes, high real estate costs and congested neighborhoods. They want good business conditions without compromising on quality of life. We believe we can offer that here in Colorado's Grand Valley."

    RockyMounts plans to allocate $30,000 towards the benefit of Riverfront at Las Colonias Park to construct a park amenity that will serve as a shared recreation opportunity for the community, park users and staffs of local businesses. A RockyMounts grand opening event is planned for the fall of 2019.

     

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    Show hires retail relations specialist to assist dealers.

    SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Wednesday that additional key brands have committed to Interbike Marketweek including Haibike, Jamis Bicycles, Look Cycle USA, Eddy Merckx and Yuba Bicycles, which will be exhibiting at one or more of the week’s events in Reno-Tahoe. These are in addition to 100%, 3T, Maxxis Tires, Primal Wear, Pioneer Electronics, Shimano USA, Speedplay, and Stages Cycling, among others.

    Additionally, to help develop the relationship between independent bicycle dealers and all Interbike events, show organizers recently hired Kim Moore as retail relations specialist. Moore is tasked with helping retailers with registration, travel and accommodations inquiries. She has been in retail relations with the Outdoor Retailer Show for the past few years.

    “Brands that invest in events like Interbike believe in the IBD, and are there to help them succeed with their products and services,” said Justin Gottlieb, Interbike’s interim show director. “Retailers that are seeking to differentiate their stores with unique, nimble brands shouldn’t hesitate to register for Interbike this fall. Those brands will be there and are eager and excited to present their lineups to our attendees.”

    Gottlieb noted that retailer registration so far is up about 30 percent over this time last year.

    Gottlieb and Interbike sales director Andria Klinger just returned from a trip to the East Coast where they met with retailers and brands, and received favorable support for the show.

    “Interbike to me is about networking, and the in-person dialogue with brands,” said Nelson Gutierrez, co-owner of Strictly Bicycles in Ft. Lee, New Jersey. “The value I see in bumping into other retailers in the hall, chatting about what’s working and what’s not is priceless. Combine this with the seminars and interesting new products from large and small brands alike, and Interbike is an important date on my calendar.”

    “Our brand is making a big push in North America this year,” said Mike Gann, VP of sales and marketing for Look Cycle USA. “Our focus is on connecting with IBDs to give them a globally recognized brand with high-quality product and outstanding customer service. We look forward to exhibiting during Interbike Marketweek and to having meaningful conversations with current and future retail partners.”

    Attendee registration is open at www.interbike.com.  

    Related stories:

    Interbike registration opens; key brands sign up 

    Justin Gottlieb promoted to lead Interbike 

    Interbike announces first wave of speakers at fall show

    Keynote speakers at Interbike include retail industry futurist and Ace Hardware CEO 


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    MADISON, Wis. (BRAIN) — Trek Bicycle Corporation and Make Him Smile, Inc. have agreed to settle their lawsuit over Trek's use of the name Farley for one of its fat bike models. 

    Make Him Smile filed suit against Trek in a Los Angeles court last September, saying that it owned rights to the late actor Chris Farley's intellectual property and that Trek had capitalized on the trademark without permission. Make Him Smile's president is Kevin Farley, Chris Farley's brother. 

    BRAIN emailed Trek's spokesman and Make Him Smile's law firm Wednesday afternoon but has not received a response. Bjorling told the Madison State Journal that terms of the settlement were confidential and that Trek planned to continue marketing Farley-branded bikes. 

    Chris Farley died in 1997. The lawsuit had noted that Trek Bicycle Corp. CEO John Burke lives in the same Wisconsin community — the Village of Maple Bluff, adjacent to Madison — where Farley was born. The suit claimed the Farley and Burke families socialized and attended the same country club.

    The suit also alleged that a 2013 recall of Farley bikes damaged and devalued the Farley name.

    At the time it was filed, a Trek spokesman called the suit "groundless," and said the company was surprised by the suit because the company was in discussions with the Farley family to resolves their concerns.

    "Trek has never used Chris Farley’s likeness, image or endorsement in connection to its Farley line of bikes," Trek's Eric Bjorling said at the time.

    The case was moved from Los Angeles to the Western District of Wisconsin Court just last week. Trek's attorney notified that Wisconsin court of a settlement agreement on Wednesday. The case transfer happened so recently that Make Him Smile's attorneys had not yet been admitted to the Wisconsin court. Trek's attorney asked the Wisconsin court to grant Make Him Smile's attorneys standing to sign to settlement agreement so the case can be dismissed.


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    The XC Women collection.

    STABIO, Switzerland (BRAIN) — Assos will launch a new XC clothing collection for male and female mountain bikers this summer. The company developed the new collection with help from the BMC MTB Racing Team. 

    The collection includes XC Short Sleeve Jersey, made with Stripe fabric, which the comapny said offers "optimum breathability." The jersey also has 3-mesh fabric in the underarm and three rear pockets. It's available in three colors for men and three for women. MSRP is $159.

    The new XC Bib Shorts are designed for mountain biking, trail riding, or gravel grinding. The outer is made of a ripstop, high abrasion-resistant and breathable dyneRope fabric. An MTB-specific insert sits slightly further forward than its road counterpart and includes 10mm of memory foam. MSRP is $229.

    The women's version has a women's specific insert design and Y-shaped bib straps with a a magnetic clasp. Pricing for the men's and women's collection is the same. 

    More information: assos.com/men/xc-collection.

     


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